BMIE Market 01007

Hampshire County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	15,419 2020–2024 ACS 5-year estimate ±42 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,140 2020–2024 ACS 5-year estimate ±314 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,649 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,839 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$108,125 2020–2024 ACS 5-year estimate ±14,995 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,283 2020–2024 ACS 5-year estimate ±223 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$371,400 2020–2024 ACS 5-year estimate ±12,465 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	54.9 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01007
Restaurants per 10,000 residents	11.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-5.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+220.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	16 (range 14–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.07) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	81 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	21 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01007. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.07, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	80.6	81	40%	+32.2
Restaurant Opportunity Score	57.4	57	35%	+20.1
Market Momentum Score	20.6	21	25%	+5.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	15,419	77	40%	+30.8
Median household income (ACS)	108,125	86	40%	+34.3
Households (ACS)	6,140	77	20%	+15.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-5.9	21	35%	+7.2
Restaurants per 10,000 residents (lower = more room)	10.4	71	25%	+17.7
Population (ACS)	15,419	77	20%	+15.4
Median household income (ACS)	108,125	86	20%	+17.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 21 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-11.1	18	50%	+8.9
10-year restaurant growth	-5.9	21	30%	+6.2
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (27)

By cuisine

American 7 · Pizza 6 · Coffee 4 · Bakery 3 · Dessert 3 · Italian 3 · Breakfast 2 · Burgers 2 · Chinese 2 · Asian 1 · Chicken / wings 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Sandwiches 1

By type

Restaurant (service type not stated) 18 · Quick service 6 · Bakery 5 · Dessert 4 · Bar 3 · Casual dining 3 · Coffee shop 3 · Café 2 · Brewery / taproom 1

Name	Type	Cuisine	Address	Status
Antonio's Pizza Antonio's Pizza	Restaurant (service type not stated)	Pizza · Italian	31 Federal St	open
Arcpoint Brewing Company	Brewery / taproom · Bar		30 Front St	open
Auntie Elsie's Oatmeal Crisps	Bakery · Dessert	Bakery · Dessert	40 Daniel Shays Hwy	open
Belchertown Pizza	Restaurant (service type not stated)	Pizza	4 Park St	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	165 State Street	open
Chubby's	Restaurant (service type not stated) · Dessert	American · Ice cream / frozen desserts	2 Stadler St	open
Domino's Pizza Domino's Pizza	Quick service · Restaurant (service type not stated)	Pizza	33 Main St	open
Dunkin Donuts Dunkin'	Bakery · Dessert · Coffee shop	Dessert · Coffee · Breakfast	The Crossing Plaza,Route 9	open
Dunkin' Dunkin'	Quick service · Dessert · Coffee shop · Bakery	Coffee · Dessert	37 State St	open
Joe's Place	Restaurant (service type not stated)	American	380 Mill Valley Rd	open
Krispy's	Quick service	Burgers · American	146 State St	open
Kristina's Kafe and Bakery	Restaurant (service type not stated)	Breakfast	9 N Main St	open
La Trattoria	Restaurant (service type not stated)	Italian · Pizza	37 State St	open
McCarthy's Pub	Bar · Casual dining		5 E Walnut St	open
McDonald's McDonald's	Quick service	Burgers · American	148 N Main St	open
Min Fen Kitchen	Restaurant (service type not stated)	Chinese · American	11 Main St	open
Morning Glory Bread	Bakery	Bakery	350 N Washington St	open
Pizza Hut Pizza Hut	Restaurant (service type not stated) · Quick service	Pizza	145 N Main St	open
Roadhouse Cafe Roadhouse Cafe	Café · Restaurant (service type not stated)	Coffee · Healthy / salads / bowls	178 Federal St	open
Simply Spin Indoor Cycling	Restaurant (service type not stated)		442 State St	open
Sleigh City Pizza Co	Restaurant (service type not stated)	Pizza · Italian	145 N Main St	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	155 N Main St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	145 N Main St	open
The Club House	Restaurant (service type not stated)		330 Chauncey Walker St	open
The Grapevine Grille	Restaurant (service type not stated) · Casual dining · Bar	American	62 Turkey Hill Rd	open
Wong Garden	Restaurant (service type not stated)	Asian · Chinese	147 N Main St	open
Ye Olde Grog Shoppe	Restaurant (service type not stated) · Casual dining	American	32 Depot St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	5	—	—	—	1	SIC1987
1995	6	5	—	—	—	1	SIC1987
1996	7	5	—	—	—	2	SIC1987
1997	11	10	—	—	—	1	SIC1987
1998	14	13	6	6	1	1	NAICS1997
1999	12	11	5	5	1	1	NAICS1997
2000	15	14	7	5	2	1	NAICS1997
2001	15	14	7	5	2	1	NAICS1997
2002	15	14	8	4	2	1	NAICS1997
2003	16	16	9	6	1	—	NAICS2002
2004	17	16	8	6	2	1	NAICS2002
2005	18	17	8	7	2	1	NAICS2002
2006	20	19	10	6	3	1	NAICS2002
2007	17	17	9	7	1	—	NAICS2002
2008	17	16	9	6	1	1	NAICS2007
2009	18	17	11	5	1	1	NAICS2007
2010	19	17	11	4	2	1	NAICS2007
2011	19	18	11	5	2	1	NAICS2007
2012	16	15	8	3	4	1	NAICS2012
2013	17	17	9	3	5	—	NAICS2012
2014	17	17	9	4	4	—	NAICS2012
2015	18	18	10	4	4	—	NAICS2012
2016	19	18	9	5	4	1	NAICS2012
2017	20	18	9	7	—	—	NAICS2017
2018	20	18	8	8	—	—	NAICS2017
2019	20	19	8	9	—	—	NAICS2017
2020	18	17	8	7	—	—	NAICS2017
2021	17	16	7	7	—	—	NAICS2017
2022	19	18	9	7	—	—	NAICS2022
2023	17	16	7	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01007. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.