BMIE Market 01072

Franklin County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	1,521 2020–2024 ACS 5-year estimate ±227 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	612 2020–2024 ACS 5-year estimate ±67 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	1,478 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	748 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$111,667 2020–2024 ACS 5-year estimate ±15,817 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	49.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,721 2020–2024 ACS 5-year estimate ±111 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$355,100 2020–2024 ACS 5-year estimate ±17,457 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	19.1 sq mi Census Gazetteer 2020
Restaurants	1 2008 · U.S. Census Bureau, ZIP Code Business Patterns 2008 detail (NAICS2007) · by USPS ZIP 01072
Restaurants per 10,000 residents	Not yet derived
Restaurant growth, 5-year	+0.0% DERIVED: 1995 → 2000, ZIP Code Business Patterns restaurants
Projected restaurants, 5 years ahead	Not enough history to project
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	65 / 100 MODELED · bmie_market_score v1 · confidence Medium · why?
Consumer Market Score	59 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	72 / 100 MODELED · restaurant_opportunity_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01072. Not enough history for a projection.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 65 (Medium confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	58.9	59	40%	+31.4
Restaurant Opportunity Score	72.1	72	35%	+33.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	1,521	40	40%	+15.9
Median household income (ACS)	111,667	87	40%	+34.9
Households (ACS)	612	40	20%	+8.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 72 (Medium confidence)

Component	Value	Rank	Weight	Adds
Restaurants per 10,000 residents (lower = more room)	6.6	86	25%	+33.1
Population (ACS)	1,521	40	20%	+12.2
Median household income (ACS)	111,667	87	20%	+26.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (2)

By cuisine

Hot dogs 1 · Ice cream / frozen desserts 1

By type

Bar 1 · Dessert 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Bobby's	Quick service · Dessert	Hot dogs · Ice cream / frozen desserts	Lake Wyola State Park, 94 Lakeview Rd	open
Shutesbury Athletic Club	Bar		282 Wendell Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1995	1	1	—	—	—	—	SIC1987
2000	1	1	1	—	—	—	NAICS1997
2008	1	1	1	—	—	—	NAICS2007

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01072. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
01054	3.5 mi	1	2011
01355	4.6 mi	1	1997
01379	5.0 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.