BMIE Market 01230

Berkshire County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,826 2020–2024 ACS 5-year estimate ±513 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,690 2020–2024 ACS 5-year estimate ±271 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,430 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,633 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$86,694 2020–2024 ACS 5-year estimate ±9,029 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	50.6 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,357 2020–2024 ACS 5-year estimate ±193 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$527,300 2020–2024 ACS 5-year estimate ±63,927 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	97.0 sq mi Census Gazetteer 2020
Restaurants	39 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01230
Restaurants per 10,000 residents	42.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-2.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+2.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+30.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	41 (range 37–44) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	53 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	69 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	48 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	32 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01230. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.04, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	69.5	69	40%	+27.8
Restaurant Opportunity Score	47.5	48	35%	+16.6
Market Momentum Score	32.4	32	25%	+8.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,826	69	40%	+27.5
Median household income (ACS)	86,694	70	40%	+28.0
Households (ACS)	3,690	70	20%	+14.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	2.6	48	35%	+16.9
Restaurants per 10,000 residents (lower = more room)	44.2	12	25%	+2.9
Population (ACS)	8,826	69	20%	+13.8
Median household income (ACS)	86,694	70	20%	+14.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 32 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-2.5	25	50%	+12.4
10-year restaurant growth	2.6	48	30%	+14.4
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (94)

By cuisine

American 19 · Coffee 17 · Asian 6 · Breakfast 6 · Dessert 6 · Italian 6 · Mexican 6 · Sandwiches 6 · Bakery 5 · Pizza 5 · Latin American (other) 3 · Tea / bubble tea 3 · Burgers 2 · Chinese 2 · European 2 · Ice cream / frozen desserts 2 · Mediterranean 2 · Steakhouse 2 · BBQ 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · French 1 · Greek 1 · Healthy / salads / bowls 1 · Japanese 1 · Middle Eastern 1 · Noodles / ramen / pho 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 57 · Café 16 · Bar 15 · Casual dining 11 · Dessert 9 · Quick service 7 · Bakery 6 · Coffee shop 6 · Juice, smoothie, tea 3 · Other 3 · Brewery / taproom 2 · Specialty food shop 2 · Catering 1 · Fast casual 1 · Food truck 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
20 Railroad Street	Restaurant (service type not stated)	American	20 Railroad St	open
2001 Inc	Restaurant (service type not stated)		935 Main St	open
Aegean Breeze Restaurant	Restaurant (service type not stated)	Greek · Mediterranean · European	327 Stockbridge Rd	open
Agaves Mexican Grill	Restaurant (service type not stated)	Mexican · Latin American (other)	389 Stockbridge Rd	open
Allium Restaurant + Bar	Restaurant (service type not stated)		42 Railroad St	open
Aroma Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar		485 Main St	open
B & G Restaurant Food Service Llc	Restaurant (service type not stated)		323 Main St	open
Baba Louie's Sourdough Pizza	Restaurant (service type not stated)	Pizza	42 Railroad St	open
Barrington Brewery and Restaurant	Brewery / taproom · Casual dining · Bar		420 Stockbridge Rd	open
Barrington Courtyard	Restaurant (service type not stated) · Quick service · Café	Mexican · Coffee	284 Main St	open
Berkshire Mt Distillers	Winery / distillery / taproom			open
Berkshire Restaurant Group Iii Inc	Restaurant (service type not stated)		10 Castle St	open
Big Elm Brewing Great Barrington Taproom	Brewery / taproom		389 Stockbridge Rd	open
Bizalion's Fine Food	Café · Quick service · Specialty food shop	French · Sandwiches · Coffee	684 Main St	open
Bizen Gourmet Japanese Cuisine & Sushi Bar	Restaurant (service type not stated)	Japanese · Sushi · Asian	17 Railroad St	open
Boba Train Cafe	Juice, smoothie, tea · Coffee shop · Café	Tea / bubble tea · Coffee	47 Railroad St	open
Bogies Restaurant and Pub	Casual dining · Bar	Steakhouse · American	935 Main St	open
Cafe Adam	Café · Restaurant (service type not stated)	Coffee · American	420 Stockbridge Rd	open
Cafe Holli	Café · Coffee shop	Coffee · Breakfast	200 Main St	open
Café Rena	Café	Coffee	760 S Main St	open
Cantina 229	Restaurant (service type not stated)	American · Italian	229 Hartsville-New Marlborough Rd	open
Castle Street Cafe	Restaurant (service type not stated) · Bar	Steakhouse · American	10 Castle St	open
Catherine's Chocolates	Dessert	Dessert	260 Stockbridge Rd	open
Coffee	Coffee shop · Café	Coffee	200 Main Street	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	494 Main St	open
El Changarrito	Restaurant (service type not stated)	Mexican · Latin American (other)	284 Main St	open
Elixir Tearoom & Gardens At Konkapot Cottage	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	70 Railroad St	open
Extra Special Teas	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	2 Elm St	open
Farm Country Soup	Restaurant (service type not stated)		389 Stockbridge Rd	open
Fiddleheads Grille	Restaurant (service type not stated) · Casual dining · Bar	American	999 Main St	open
Field and Cellar	Restaurant (service type not stated)		453 Stockbridge Rd	open
Fiesta Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar		284 Main St Bldg. II	open
Fiori Restaurant	Restaurant (service type not stated)	Italian	47 Railroad	open
Four Brothers Pizza Inn Four Brothers Restaurants	Restaurant (service type not stated)	Pizza · American	100 Stockbridge Rd	open
Friendly's	Dessert	Ice cream / frozen desserts	240 Stockbridge Rd	open
Fuel Coffee	Coffee shop · Café	Coffee · American	293 Main St	open
GB eats	Restaurant (service type not stated) · Café	Breakfast · Coffee	282 Main St	open
Gbfbp, Inc	Restaurant (service type not stated)		100 Stockbridge Rd	open
Great Barrington Bagel Company	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	777 S Main St #1	open
Great Barrington Pizza House	Restaurant (service type not stated)	Pizza · Italian	36 State Rd	open
Great Wall Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	87 State Rd	open
Gypsy Joynt	Other	Sandwiches	293 Main St	open
H.R. Zeppelin	Dessert	Dessert	70 Railroad St	open
Half Rats	Bar		343 Main St	open
Home Sweet Home Doughnut Shoppe	Bakery	Bakery	258 Stockbridge Rd	open
John Andrews Restaurant	Restaurant (service type not stated)	American	Route 23	open
Juju's	Quick service · Restaurant (service type not stated)	Chicken / wings	70 Railroad St	open
Koi	Restaurant (service type not stated)	Chinese · Asian	300 State Rd	open
Koii Asian Gourmet Inc	Restaurant (service type not stated)		302 State Rd	open
Los Lopez Taco Truck	Food truck	Mexican	198 Main St	open
Lucy’s Rendezvous	Bar		268 Main St	open
Main Street Cafe	Restaurant (service type not stated)		345 Main St	open
Manhattan Pizza Co	Restaurant (service type not stated)	Pizza · Italian	490 Main St	open
Maniraj Llc	Restaurant (service type not stated)		485 Main St	open
Marjoram + Roux	Café	Coffee	47 Railroad St	open
Marketplace Kitchen Table	Café	Coffee · Breakfast · American	240 Stockbridge Rd	open
Martin's	Restaurant (service type not stated)	Breakfast	49 Railroad St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	302 Stockbridge Rd	open
Mielke Confections	Dessert		260 Stockbridge Rd	open
Momma Lo's Southern Style BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	284 Main St	open
Mooncloud	Bar		47 Railroad St	open
Naji's Mediterranean Cuisine & Catering	Restaurant (service type not stated) · Catering	Mediterranean	401 Stockbridge Rd	open
No Comply Foods	Restaurant (service type not stated) · Fast casual	American · Healthy / salads / bowls	258 Stockbridge Rd	open
Odd Bird Farm	Bakery	Bakery · Breakfast	490 Main St	open
P.S. Italian Bistro	Restaurant (service type not stated)	Italian	999 Main St	open
Patisserie GB	Bakery · Dessert	Bakery · Dessert	313 Main St	open
Patisserie Lenox	Café	Coffee	313 Main St	open
Pixie Boulangerie	Bakery · Dessert	Bakery · Dessert	198 Main St	open
Prairie Whale	Casual dining · Restaurant (service type not stated) · Bar	American	178 Main St	open
RIO CAFE	Café · Restaurant (service type not stated)	Breakfast · Mexican · Coffee	401 Stockbridge Rd	open
Roadside Store	Restaurant (service type not stated)		275 Main St	open
Robin's Candy Shop	Dessert		288 Main St	open
Route 7 Grill	Restaurant (service type not stated)	American	999 Main St	open
Rubi's Coffee & Sandwiches	Coffee shop · Café	Coffee · Sandwiches	264 Main St	open
Sakib 01	Restaurant (service type not stated)		134 Hartsville New Marlborough Rd	open
Schmaltz And Pfeffer	Restaurant (service type not stated)		240 Stockbridge Rd	open
Shackdown Inc	Restaurant (service type not stated)		20 Railroad St	open
Siam Square	Restaurant (service type not stated)	Thai · Asian	290 Main St	open
SoCo Creamery	Dessert	Ice cream / frozen desserts · Dessert	5 Railroad St	open
STEAM noodle cafe	Restaurant (service type not stated)	Noodles / ramen / pho · Asian	286 Main St	open
Subway	Other	Sandwiches	323 Main St	open
Subway	Other	Sandwiches	246 Stockbridge Rd	open
Tangier	Restaurant (service type not stated)	Middle Eastern	286 Main St	open
The Backstage Grille	Casual dining · Restaurant (service type not stated) · Bar	American	109 Stockbridge Rd	open
The Bistro Box	Quick service	Burgers · American	937 S Main St	open
The Cliff House	Restaurant (service type not stated) · Casual dining · Bar	European	50 Prospect Lake Rd N	open
The East Asian Cuisine	Restaurant (service type not stated) · Casual dining	Asian · American	305 Stockbridge Rd	open
The Elm	Restaurant (service type not stated)	American	20 Railroad St	open
The Mill	Bar · Restaurant (service type not stated)		53 Main St	open
The Miller	Bar · Casual dining		280 Main St	open
The Well Restaurant + Bar	Casual dining · Restaurant (service type not stated) · Bar	American	312 Main St	open
Verdura	Restaurant (service type not stated)		44 Railroad St	open
vivaldi's pizzeria	Restaurant (service type not stated)	Pizza · Italian	325 Stockbridge Rd	open
Xicoh's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	50 Stockbridge Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	31	30	—	—	—	1	SIC1987
1995	27	26	—	—	—	1	SIC1987
1996	27	27	—	—	—	—	SIC1987
1997	39	39	—	—	—	—	SIC1987
1998	44	41	22	14	3	1	NAICS1997
1999	44	41	23	15	1	1	NAICS1997
2000	43	41	23	15	1	—	NAICS1997
2001	43	40	22	15	1	—	NAICS1997
2002	49	46	29	14	1	—	NAICS1997
2003	42	39	25	9	3	—	NAICS2002
2004	44	40	28	8	2	—	NAICS2002
2005	44	39	28	5	4	—	NAICS2002
2006	41	36	24	5	5	—	NAICS2002
2007	40	35	25	5	3	—	NAICS2002
2008	39	35	24	8	3	—	NAICS2007
2009	42	37	25	8	4	—	NAICS2007
2010	40	36	26	6	4	—	NAICS2007
2011	42	36	24	8	4	—	NAICS2007
2012	42	39	28	7	4	—	NAICS2012
2013	41	38	27	7	4	—	NAICS2012
2014	42	38	28	6	4	—	NAICS2012
2015	43	40	31	6	3	—	NAICS2012
2016	41	38	30	5	3	—	NAICS2012
2017	43	41	30	6	5	—	NAICS2017
2018	43	40	30	6	4	—	NAICS2017
2019	46	44	33	7	4	—	NAICS2017
2020	44	40	33	5	—	—	NAICS2017
2021	43	40	33	5	—	—	NAICS2017
2022	43	38	32	3	3	—	NAICS2022
2023	45	39	29	6	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01230. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
01244	4.5 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.