BMIE Market 01237

Berkshire County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	2,302 2020–2024 ACS 5-year estimate ±331 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,029 2020–2024 ACS 5-year estimate ±153 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	2,496 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,334 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$90,898 2020–2024 ACS 5-year estimate ±18,854 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	53.2 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,203 2020–2024 ACS 5-year estimate ±240 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$303,700 2020–2024 ACS 5-year estimate ±45,370 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	49.3 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01237
Restaurants per 10,000 residents	68.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-33.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-46.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-63.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-46.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	3 (range 1–6) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.8 per year, r² 0.91) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	36 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	59 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	31 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	7 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01237. Projection: linear trend v1, fitted 2013–2023, -0.8 restaurants per year, r² 0.91, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 36 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	58.6	59	40%	+23.4
Restaurant Opportunity Score	30.8	31	35%	+10.8
Market Momentum Score	6.6	7	25%	+1.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	2,302	47	40%	+19.0
Median household income (ACS)	90,898	74	40%	+29.6
Households (ACS)	1,029	50	20%	+10.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 31 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-46.7	7	35%	+2.5
Restaurants per 10,000 residents (lower = more room)	34.8	16	25%	+4.0
Population (ACS)	2,302	47	20%	+9.5
Median household income (ACS)	90,898	74	20%	+14.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 7 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-33.3	8	50%	+4.1
10-year restaurant growth	-46.7	7	30%	+2.2
20-year restaurant growth	-63.6	2	20%	+0.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (23)

By cuisine

American 8 · Pizza 3 · Coffee 2 · Dessert 2 · Bakery 1 · BBQ 1 · Cajun, Creole, Southern 1 · Ice cream / frozen desserts 1 · Italian 1 · Seafood 1

By type

Restaurant (service type not stated) 14 · Bar 6 · Casual dining 5 · Café 2 · Coffee shop 2 · Dessert 2 · Bakery 1 · Brewery / taproom 1 · Food truck 1

Name	Type	Cuisine	Address	Status
Arizona Pizza	Restaurant (service type not stated)	Pizza	660 Cheshire Rd	open
Biggins Diggins	Restaurant (service type not stated)		543 S Main St	open
BLUEBiRD	Restaurant (service type not stated)		137 Brodie Mountain Rd	open
Bluebird and Co	Restaurant (service type not stated) · Bar	American	137 Brodie Mountain Rd	open
Bob's Country Kitchen	Casual dining	American	42 S Main St	open
Brookhouse Sports Pub & Restaurant	Bar · Casual dining		650 Cheshire Rd	open
Desserted 228	Dessert	Dessert	228 Bailey Rd	open
Farm & Flour	Bakery	Bakery	33 Miner Rd	open
Jake's Java	Coffee shop · Restaurant (service type not stated) · Café	Coffee	20 Williamstown Rd	open
JJ's Lodge	Restaurant (service type not stated)	American		open
John Harvards	Casual dining · Brewery / taproom · Bar		9401 Mountainside Dr	open
Krispy Cones Ice Cream	Dessert · Food truck	Ice cream / frozen desserts · Dessert	585 S Main St	open
Lakeside Bar & Grill	Casual dining · Bar	Seafood · American	750 S Main St	open
Lanesboro Pizza	Restaurant (service type not stated)	Pizza · Italian	739 S Main St	open
Madjacks BBQ Catering	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	126 S Main St	open
Olde Forge Restaurant	Restaurant (service type not stated) · Casual dining	American	125 N Main St	open
Peter T. Mcguire Inc	Restaurant (service type not stated)		42 S Main St	open
Pizza Hut Express	Restaurant (service type not stated)	Pizza	655 Cheshire Rd	open
Reilly's Matt Restaurant	Bar · Restaurant (service type not stated)	American		open
Starbucks Coffee Company Starbucks	Coffee shop · Café	Coffee	655 Cheshire Rd	open
The Garden Grille And Tavern	Restaurant (service type not stated)	American	655 Cheshire Rd	open
The Tap Room - Lanesborough	Bar		20 Williamstown Rd	open
V's Dog House Llc	Restaurant (service type not stated)		650 Cheshire Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	17	15	—	—	—	2	SIC1987
1995	16	14	—	—	—	2	SIC1987
1996	17	16	—	—	—	1	SIC1987
1997	22	21	—	—	—	1	SIC1987
1998	26	23	11	9	2	2	NAICS1997
1999	25	23	11	8	2	1	NAICS1997
2000	25	23	12	7	2	1	NAICS1997
2001	27	25	12	9	2	1	NAICS1997
2002	27	27	15	8	2	—	NAICS1997
2003	24	22	14	6	2	—	NAICS2002
2004	22	20	12	6	2	—	NAICS2002
2005	21	19	10	6	3	—	NAICS2002
2006	20	18	11	4	3	—	NAICS2002
2007	18	16	10	5	1	—	NAICS2002
2008	17	15	8	5	2	—	NAICS2007
2009	18	16	10	5	1	—	NAICS2007
2010	19	17	11	5	1	—	NAICS2007
2011	19	17	11	6	—	—	NAICS2007
2012	17	15	9	5	1	—	NAICS2012
2013	17	15	9	5	1	—	NAICS2012
2014	17	15	8	6	1	—	NAICS2012
2015	15	13	8	5	—	—	NAICS2012
2016	15	13	8	5	—	—	NAICS2012
2017	13	11	7	4	—	—	NAICS2017
2018	15	12	8	4	—	—	NAICS2017
2019	13	10	6	4	—	—	NAICS2017
2020	11	8	7	—	—	—	NAICS2017
2021	10	7	6	—	—	—	NAICS2017
2022	12	8	6	—	—	—	NAICS2022
2023	12	8	6	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01237. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
01224	4.4 mi	1	2007

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.