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BMIE Market 01253

Berkshire County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)936
2020–2024 ACS 5-year estimate ±212 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households401
2020–2024 ACS 5-year estimate ±86 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count731
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units568
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$116,806
2020–2024 ACS 5-year estimate ±26,734 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age46.8
2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home value$390,900
2020–2024 ACS 5-year estimate ±44,642 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area21.2 sq mi
Census Gazetteer 2020
Restaurants3
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 01253
Restaurants per 10,000 residents27.4
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+200.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+200.0%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20215 (range 3–7)
FORECAST · linear trend v1 fitted to 2006–2016 (11 points, +0.2 per year, r² 0.49) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score61 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score55 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score63 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score69 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 61 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score54.65540%+21.8
Restaurant Opportunity Score62.66335%+21.9
Market Momentum Score68.66925%+17.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 55 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)9363140%+12.3
Median household income (ACS)116,8068940%+35.7
Households (ACS)4013320%+6.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth2009735%+34.1
Restaurants per 10,000 residents (lower = more room)32.11825%+4.5
Population (ACS)9363120%+6.2
Median household income (ACS)116,8068920%+17.9
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 69 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth2009730%+29.2
20-year restaurant growth2009320%+18.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (5)

By cuisine

American 4 · Breakfast 1 · Italian 1

By type

Restaurant (service type not stated) 4 · Bar 1 · Casual dining 1 · Quick service 1

NameTypeCuisineAddressStatus
Farmington River DinerCasual diningAmerican119 S Main Rdopen
Fratellis RestaurantRestaurant (service type not stated)Italian8open
Katie's Take OutQuick service · Restaurant (service type not stated)AmericanE Otis Rdopen
Paige’s PlaceRestaurant (service type not stated)Breakfast · American119 S Main Rdopen
The Grouse HouseRestaurant (service type not stated) · BarAmerican195 Monterey Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199433————SIC1987
199533————SIC1987
199611————SIC1987
199711————SIC1987
199811—1——NAICS1997
200011——1—NAICS1997
200111——1—NAICS1997
20021————1NAICS1997
200332—2—1NAICS2002
200411—1——NAICS2002
200511—1——NAICS2002
200611—1——NAICS2002
200711—1——NAICS2002
20083321——NAICS2007
20093321——NAICS2007
2010222———NAICS2007
2011333———NAICS2007
2012333———NAICS2012
2013333———NAICS2012
2014333———NAICS2012
2015333———NAICS2012
2016333———NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01253. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
010294.5 mi12016
012644.7 mi—
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.