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BMIE Market 01330

Franklin County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)1,704
2020–2024 ACS 5-year estimate ±229 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households855
2020–2024 ACS 5-year estimate ±115 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count1,506
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units771
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$83,493
2020–2024 ACS 5-year estimate ±12,113 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age58.4
2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,093
2020–2024 ACS 5-year estimate ±286 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$391,700
2020–2024 ACS 5-year estimate ±34,393 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area34.5 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2021 · U.S. Census Bureau, ZIP Code Business Patterns 2021 detail (NAICS2017) · by USPS ZIP 01330
Restaurants per 10,000 residents19.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+33.3%
DERIVED: 2013 → 2018, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+33.3%
DERIVED: 2008 → 2018, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+100.0%
DERIVED: 1998 → 2018, ZIP Code Business Patterns restaurants
Projected restaurants, 20234 (range 4–5)
FORECAST · linear trend v1 fitted to 2008–2018 (11 points, +0.1 per year, r² 0.50) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score60 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score53 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score55 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score81 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score52.65340%+21.0
Restaurant Opportunity Score54.75535%+19.1
Market Momentum Score818125%+20.3
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 53 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)1,7044240%+16.7
Median household income (ACS)83,4936640%+26.5
Households (ACS)8554720%+9.3
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 55 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth33.37335%+25.7
Restaurants per 10,000 residents (lower = more room)23.52925%+7.3
Population (ACS)1,7044220%+8.4
Median household income (ACS)83,4936620%+13.3
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 81 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth33.38550%+42.5
10-year restaurant growth33.37330%+22.0
20-year restaurant growth1008220%+16.5
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (9)

By cuisine

Bakery 3 · American 2 · Breakfast 1 · Coffee 1 · Juice / smoothies 1 · Pizza 1 · Sandwiches 1 · Spanish / tapas 1 · Steakhouse 1

By type

Bakery 3 · Bar 3 · Restaurant (service type not stated) 3 · Café 1 · Casual dining 1 · Juice, smoothie, tea 1

NameTypeCuisineAddressStatus
Asador AlaiRestaurant (service type not stated)Steakhouse · Spanish / tapasAvenida Diputaciónopen
Ashfield Lake House, Inc.Casual dining · BarAmerican141 Buckland Rdopen
Ashfield Town BeachBaropen
Bake Me HappyBakery · Juice, smoothie, teaBakery · Juice / smoothies204 Spruce Corner Rdopen
Countrypie Pizza Co.Restaurant (service type not stated)Pizza · Sandwiches343 Main Stopen
Lakeside Park Improvement IncRestaurant (service type not stated)141A Buckland Rdopen
Le Petit Oiseau Bakery (Home Business)BakeryBakery48 Meadow Lnopen
The DeckBarAmerican130 Buckland Rdopen
The Wicked Good CafeCafé · BakeryCoffee · Breakfast · Bakery396 Main Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411SIC1987
1995321SIC1987
1996211SIC1987
199722SIC1987
1998222NAICS1997
1999222NAICS1997
2000222NAICS1997
2001333NAICS1997
2002222NAICS1997
2003333NAICS2002
2004222NAICS2002
2005332NAICS2002
2006332NAICS2002
20073321NAICS2002
20083321NAICS2007
20093321NAICS2007
20103321NAICS2007
20113321NAICS2007
20123321NAICS2012
20133321NAICS2012
20143321NAICS2012
20154431NAICS2012
20163321NAICS2012
201744NAICS2017
201854NAICS2017
20213NAICS2017
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01330. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
010323.9 mi12016
013384.3 mi12015
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.