BMIE BluFoodies Market Intelligence Engine

← Search

BMIE Market 01339

Franklin County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)1,313
2020–2024 ACS 5-year estimate ±170 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households593
2020–2024 ACS 5-year estimate ±89 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count1,438
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units787
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$68,365
2020–2024 ACS 5-year estimate ±25,580 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age57.9
2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,173
2020–2024 ACS 5-year estimate ±287 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$309,300
2020–2024 ACS 5-year estimate ±31,353 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area58.4 sq mi
Census Gazetteer 2020
Restaurants3
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01339
Restaurants per 10,000 residents34.8
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-25.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-25.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20284 (range 1–6)
FORECAST · linear trend v1 fitted to 2011–2023 (11 points, -0.1 per year, r² 0.36) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score37 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score40 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score36 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score34 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 37 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score40.44040%+16.2
Restaurant Opportunity Score36.23635%+12.7
Market Momentum Score33.73425%+8.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 40 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)1,3133740%+14.7
Median household income (ACS)68,3654440%+17.8
Households (ACS)5934020%+7.9
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 36 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)22.93125%+7.6
Population (ACS)1,3133720%+7.4
Median household income (ACS)68,3654420%+8.9
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 34 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth03530%+10.5
20-year restaurant growth-251220%+2.3
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (14)

By cuisine

American 5 · Coffee 4 · Ice cream / frozen desserts 2 · Pizza 2 · Bakery 1 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Dessert 1 · Italian 1

By type

Restaurant (service type not stated) 8 · Bar 4 · Café 4 · Brewery / taproom 2 · Casual dining 2 · Dessert 2 · Bakery 1 · Other 1 · Winery / distillery / taproom 1

NameTypeCuisineAddressStatus
90 MainRestaurant (service type not stated)Breakfast90 Main Stopen
Berkshire Bakery and CafeCafé · BakeryCoffee · Bakery · Americanopen
Berkshire PizzeriaRestaurant (service type not stated)Pizza · Italian72 Main Stopen
Cliff's Smokin' Backyard BBQRestaurant (service type not stated)BBQ31-33 Main Stopen
Cold River Cafe & RestaurantCafé · Restaurant (service type not stated)Coffee · American31 Main Stopen
Crazy Horse Bar & GrillCasual dining · Restaurant (service type not stated) · BarAmerican66 Thunder Mountain Rdopen
Dirt Church Brewing CompanyBrewery / taproom · Bar31 Main Stopen
Headwater CiderWinery / distillery / taproom · Brewery / taproom112 Forget Rdopen
Macca Gene Organic CreameryOther · Dessert · Restaurant (service type not stated)Ice cream / frozen desserts58 Forget Rdopen
River CafeCaféCoffee · American31 Main Stopen
Sabrina's ScoopDessertIce cream / frozen desserts · Dessert66 Thunder Mountain Rdopen
The Charlemont Inn - reopening SOONRestaurant (service type not stated) · BarPizza107 Main Stopen
The PerchRestaurant (service type not stated) · Casual dining · BarAmerican200 Warfield Rdopen
Wells ProvisionsCaféCoffee · Cajun, Creole, Southern159 Main Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199444SIC1987
199544SIC1987
199644SIC1987
199766SIC1987
19986642NAICS1997
19996642NAICS1997
20005532NAICS1997
20015532NAICS1997
20024431NAICS1997
20034431NAICS2002
20044431NAICS2002
20054431NAICS2002
200655311NAICS2002
200777511NAICS2002
20086651NAICS2007
20095541NAICS2007
20105541NAICS2007
20115541NAICS2007
20125541NAICS2012
2013333NAICS2012
20145541NAICS2012
2015555NAICS2012
2016555NAICS2012
2017554NAICS2017
2018333NAICS2017
2021443NAICS2017
2022333NAICS2022
2023333NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01339. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
013384.8 mi12015
013434.9 mi
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.