BMIE Market 01370

Franklin County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	3,878 2020–2024 ACS 5-year estimate ±296 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,736 2020–2024 ACS 5-year estimate ±129 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,084 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,976 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$81,008 2020–2024 ACS 5-year estimate ±5,666 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	52.2 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,073 2020–2024 ACS 5-year estimate ±75 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$354,600 2020–2024 ACS 5-year estimate ±15,282 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	48.2 sq mi Census Gazetteer 2020
Restaurants	14 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01370
Restaurants per 10,000 residents	31.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+16.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+16.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+16.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+55.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 12–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.42) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	60 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	49 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	64 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01370. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.42, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	59.7	60	40%	+23.9
Restaurant Opportunity Score	48.9	49	35%	+17.1
Market Momentum Score	64.0	64	25%	+16.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	3,878	56	40%	+22.6
Median household income (ACS)	81,008	63	40%	+25.4
Households (ACS)	1,736	59	20%	+11.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	16.7	60	35%	+21.1
Restaurants per 10,000 residents (lower = more room)	36.1	15	25%	+3.8
Population (ACS)	3,878	56	20%	+11.3
Median household income (ACS)	81,008	63	20%	+12.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	16.7	75	50%	+37.3
10-year restaurant growth	16.7	60	30%	+18.0
20-year restaurant growth	16.7	44	20%	+8.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (33)

By cuisine

American 7 · Pizza 5 · Coffee 4 · BBQ 3 · Bakery 2 · Breakfast 2 · Caribbean 1 · Dessert 1 · Indian 1 · Italian 1 · Juice / smoothies 1 · Latin American (other) 1 · Mediterranean 1 · Middle Eastern 1 · Sandwiches 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 18 · Bar 9 · Casual dining 7 · Café 4 · Coffee shop 3 · Bakery 2 · Brewery / taproom 1 · Catering 1 · Dessert 1 · Food truck 1 · Juice, smoothie, tea 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Apex Orchards	Restaurant (service type not stated)		153 Peckville Rd	open
Baked	Bakery · Restaurant (service type not stated)	Bakery · Breakfast	4 Deerfield Ave	open
Bernardston BBQ Company	Restaurant (service type not stated)	BBQ · American	10 Bridge St	open
Buckland Pizza House	Restaurant (service type not stated)	Pizza · Italian	13 State St	open
Butch's Bar & Grille	Bar		31 High St	open
Cafe Martin	Restaurant (service type not stated)	Pizza	24 Bridge St	open
Cliff's Smokin' Backyard Barbeque & Catering	Catering · Restaurant (service type not stated)	BBQ	874 Mohawk Trl	open
Davenport Maple Farm Restaurant	Restaurant (service type not stated)	Breakfast · American	111 Tower Rd	open
Floodwater Brewing Company	Brewery / taproom · Bar		40 State St	open
Foxtown Diner	Casual dining	American	25 Bridge St	open
Gypsy Apple Bistro	Casual dining		65 Bridge St	open
Hearty Eats	Restaurant (service type not stated) · Casual dining · Bar		24 Bridge St	open
Juicebox Wine Bar	Bar		8 Bridge St	open
Middle Eastern Flavor & Catering	Restaurant (service type not stated)	Middle Eastern · Mediterranean	73 Bridge St	open
Mo's Fudge Factor	Dessert	Dessert	9 State St	open
Mocha Maya's	Coffee shop · Café	Coffee	47 Bridge St	open
Mohawk Orchard	Bar		78 Colrain Shelburne Rd	open
Palace Tea Party & Treasures	Café · Juice, smoothie, tea	Coffee · Tea / bubble tea · Juice / smoothies	16 Conway St	open
Pondside Pizza	Restaurant (service type not stated)	Pizza	53 State St	open
Rollin Dough Wood Fired Pizza	Restaurant (service type not stated)	Pizza	1211 Mohawk Trl	open
Salmon Falls Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	1 Deerfield Ave	open
Salsa	Restaurant (service type not stated)	Caribbean · Latin American (other)	10 Bridge St	open
Shelburne Falls Coffee Roasters Shelburne Falls Coffee Roasters	Coffee shop · Café · Bakery	Coffee · Bakery	1207 Mohawk Trail	open
Shelburne Falls Pub at the Sweetheart	Bar · Casual dining	American	42 S Maple St	open
Smoky Bro's BBQ	Restaurant (service type not stated)	BBQ	874 Mohawk Trl	open
Spuds with love	Food truck		17 Frankton Rd	open
Sweetheart Restaurant	Restaurant (service type not stated)	American · Indian	42 S Maple St	open
The Blue Rock	Restaurant (service type not stated) · Casual dining · Bar		1 Ashfield St	open
Trail Toc Diner	Casual dining · Restaurant (service type not stated)	American	1105 Mohawk Trl	open
Underdogs Lounge	Bar		10 Bridge St	open
West County Cider	Winery / distillery / taproom · Bar		208 Peckville Rd	open
West End Pub	Other	Sandwiches	16 State St	open
Za’s Hot Slices	Restaurant (service type not stated) · Casual dining	Pizza · American	1204 Mohawk Trail	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	9	—	—	—	—	SIC1987
1995	8	8	—	—	—	—	SIC1987
1996	6	6	—	—	—	—	SIC1987
1997	9	9	—	—	—	—	SIC1987
1998	10	8	5	2	1	—	NAICS1997
1999	9	8	5	2	1	—	NAICS1997
2000	10	9	5	2	2	—	NAICS1997
2001	10	9	6	2	1	—	NAICS1997
2002	14	12	4	3	5	1	NAICS1997
2003	14	12	5	2	5	1	NAICS2002
2004	14	12	5	3	4	1	NAICS2002
2005	13	11	2	4	5	1	NAICS2002
2006	14	12	1	4	7	—	NAICS2002
2007	16	14	5	3	6	1	NAICS2002
2008	13	11	5	1	5	1	NAICS2007
2009	13	11	5	1	5	1	NAICS2007
2010	15	13	6	1	6	1	NAICS2007
2011	13	10	5	1	4	2	NAICS2007
2012	13	11	6	1	3	1	NAICS2012
2013	13	12	7	1	3	—	NAICS2012
2014	14	12	6	1	4	—	NAICS2012
2015	12	11	6	—	4	—	NAICS2012
2016	10	9	5	—	3	—	NAICS2012
2017	10	10	6	—	—	—	NAICS2017
2018	12	12	8	—	—	—	NAICS2017
2019	13	12	8	—	3	—	NAICS2017
2020	12	12	8	—	3	—	NAICS2017
2021	14	13	9	—	3	—	NAICS2017
2022	16	15	11	—	4	—	NAICS2022
2023	15	14	11	—	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01370. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
01338	4.2 mi	1	2015

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.