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BMIE Market 01571

Worcester County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)11,929
2020–2024 ACS 5-year estimate ±17 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households4,375
2020–2024 ACS 5-year estimate ±346 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count11,390
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units4,403
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$84,604
2020–2024 ACS 5-year estimate ±11,774 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age40.2
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,217
2020–2024 ACS 5-year estimate ±182 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$392,600
2020–2024 ACS 5-year estimate ±18,917 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area20.8 sq mi
Census Gazetteer 2020
Restaurants12
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01571
Restaurants per 10,000 residents7.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-7.7%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+100.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+200.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202812 (range 9–15)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score58 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score71 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score53 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score43 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score70.87140%+28.3
Restaurant Opportunity Score53.05335%+18.6
Market Momentum Score43.24325%+10.8
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)11,9297340%+29.3
Median household income (ACS)84,6046840%+27.1
Households (ACS)4,3757220%+14.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 53 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-7.72035%+6.9
Restaurants per 10,000 residents (lower = more room)10.17225%+18.0
Population (ACS)11,9297320%+14.7
Median household income (ACS)84,6046820%+13.5
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 43 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth-7.72030%+5.9
20-year restaurant growth1008220%+16.5
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (36)

By cuisine

Coffee 6 · Dessert 6 · Pizza 5 · American 4 · Italian 4 · Bakery 2 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · Asian 1 · Breakfast 1 · Chinese 1 · Healthy / salads / bowls 1 · Sandwiches 1 · Seafood 1 · Thai 1

By type

Restaurant (service type not stated) 19 · Bar 11 · Dessert 7 · Bakery 6 · Quick service 5 · Coffee shop 4 · Café 3 · Casual dining 3 · Juice, smoothie, tea 2 · Food truck 1

NameTypeCuisineAddressStatus
Big Al's Pizza PlusRestaurant (service type not stated)Pizza · Italian23 Brandon Rdopen
Bill's CafeBar39 Oxford Ave Apt 7open
Bison DenRestaurant (service type not stated) · Casual dining · BarAmerican80 Airport Rdopen
Boston Brunch BitesRestaurant (service type not stated) · CaféBreakfast · Coffee265 W Main Stopen
Club Jigger Lach IncBar41 Brandon Rdopen
Dippin Donuts Dippin' DonutsBakery · Dessert · CaféDessert · Coffee · Bakery32 W Main Stopen
Drafter's Sports CafeBar · Restaurant (service type not stated)35 Chase Aveopen
Dudley House of PizzaRestaurant (service type not stated)Pizza · Italian206 W Main Stopen
Dudley House Of PizzaRestaurant (service type not stated)Pizza206 W Main Stopen
Dunkin Donuts ddBakery · Quick service · Dessert · Coffee shopDessert · Coffee33 Knollwood Rdopen
Dunkin' Dunkin'Bakery · Quick service · Dessert · Coffee shopDessert · Coffee269 West Main Stopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee10 W Main Stopen
Eighty Ates Bar And GrilleRestaurant (service type not stated)American8 Airport Rdopen
El Rinconcito Feliz Ice Cream & AntojitosDessertIce cream / frozen desserts · Dessert185 W Main Stopen
Emilee’s Hot Dog HouseFood truck110 W Main Stopen
Firebrands Bar & GrillCasual dining · Restaurant (service type not stated) · BarAmerican8 Airport Rdopen
Harneys Wieners on wheelsRestaurant (service type not stated)214 W Main Stopen
Honey Dew DonutsBakery · Restaurant (service type not stated) · Quick service · DessertDessert185 W Main Stopen
Ice Cream PharmDessertIce cream / frozen desserts185 W Main Stopen
Jimmy's Pizza (See You Tomorrow)Restaurant (service type not stated)Pizza · Italian185 W Main Stopen
Leoni's Brick Oven PizzeriaRestaurant (service type not stated)Pizza · Italian59 Schofield Aveopen
New Start NutritionJuice, smoothie, teaJuice / smoothies · Healthy / salads / bowls265 W Main Stopen
Ol' Saddle Bag SaloonBar31 Fairview Aveopen
PNA-Polish National AllianceBar214 West Main streetopen
Rosemary Archangel Michael IncRestaurant (service type not stated)23 Brandon Rdopen
Schofield Pizza Company IncRestaurant (service type not stated)59 Schofield Aveopen
Simply BakingBakeryBakery215 W Main Stopen
Sinni's PubBar6 Chase Aveopen
Sturbridge Coffee RoastersCoffee shop · Restaurant (service type not stated) · CaféCoffee185 W Main Stopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches157 W Main Stopen
Top of the TobinBar · Quick service18 Tobin Dropen
Twenty One Sports BarBar · Casual dining21 W Main Stopen
Upside Food 'N DrinkRestaurant (service type not stated) · BarAmerican59 Schofield Aveopen
Whiskey Rocks SteakhouseRestaurant (service type not stated)Seafood4 Airport Rdopen
Yummy’s RestaurantRestaurant (service type not stated)Thai · Chinese · Asian3 Center Rdopen
The Outpost PubBar59 Schofield Aveclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199474———3SIC1987
199563———3SIC1987
199684———4SIC1987
199795———4SIC1987
19989312—4NAICS1997
19991162224NAICS1997
20001273224NAICS1997
20011172233NAICS1997
20021053—24NAICS1997
20031364—24NAICS2002
20041595133NAICS2002
20051273223NAICS2002
20061272233NAICS2002
20071381523NAICS2002
20081382424NAICS2007
20091382424NAICS2007
20101592435NAICS2007
201117112635NAICS2007
201217103526NAICS2012
201318133644NAICS2012
20141492524NAICS2012
201517133733NAICS2012
201617133733NAICS2012
2017241449—3NAICS2017
201822123633NAICS2017
2019221136—4NAICS2017
202022123633NAICS2017
2021221246—3NAICS2017
202216135533NAICS2022
202315125433NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01571. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
062622.5 mi12016
015704.6 mi412023
062554.7 mi72023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.