BMIE Market 01952
Essex County, Massachusetts · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 9,281 2020–2024 ACS 5-year estimate ±18 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,148 2020–2024 ACS 5-year estimate ±234 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 8,283 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 4,550 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $93,361 2020–2024 ACS 5-year estimate ±5,840 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 51.3 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,691 2020–2024 ACS 5-year estimate ±411 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $478,700 2020–2024 ACS 5-year estimate ±27,192 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 15.4 sq mi Census Gazetteer 2020 |
| Restaurants | 38 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01952 |
| Restaurants per 10,000 residents | 41.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +2.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +2.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +11.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +26.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 39 (range 36–43) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.28) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 59 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 73 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 49 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 52 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 01952. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.28, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Massachusetts and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 59 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 72.7 | 73 | 40% | +29.1 |
| Restaurant Opportunity Score | 49.3 | 49 | 35% | +17.3 |
| Market Momentum Score | 52.1 | 52 | 25% | +13.0 |
Consumer Market Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 9,281 | 70 | 40% | +27.9 |
| Median household income (ACS) | 93,361 | 76 | 40% | +30.5 |
| Households (ACS) | 4,148 | 72 | 20% | +14.3 |
Restaurant Opportunity Score: 49 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 2.7 | 48 | 35% | +16.9 |
| Restaurants per 10,000 residents (lower = more room) | 40.9 | 13 | 25% | +3.2 |
| Population (ACS) | 9,281 | 70 | 20% | +13.9 |
| Median household income (ACS) | 93,361 | 76 | 20% | +15.3 |
Market Momentum Score: 52 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 2.7 | 59 | 50% | +29.5 |
| 10-year restaurant growth | 2.7 | 48 | 30% | +14.5 |
| 20-year restaurant growth | 11.8 | 40 | 20% | +8.1 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (74)
By cuisine
American 19 · Coffee 12 · Dessert 10 · Pizza 10 · Seafood 9 · Ice cream / frozen desserts 5 · Italian 5 · Breakfast 4 · Bakery 3 · Burgers 3 · Thai 3 · BBQ 2 · Brazilian 2 · Sandwiches 2 · Asian 1 · British / Irish pub food 1 · Chicken / wings 1 · Chinese 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Mexican 1 · Sushi 1
By type
Restaurant (service type not stated) 44 · Bar 19 · Casual dining 15 · Dessert 12 · Café 8 · Bakery 7 · Coffee shop 7 · Quick service 7 · Brewery / taproom 1 · Food truck 1 · Juice, smoothie, tea 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| All American Tavern | Restaurant (service type not stated) | 34 Bridge Rd | open | |
| Annarosa's | Bakery · Dessert | Bakery · Dessert | 175 Elm St | open |
| Antonio's Pizzeria | Restaurant (service type not stated) | Pizza | 188 Lafayette Rd # RT | open |
| Aroma Joe's Aroma Joe's Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 147 Bridge Rd | open |
| Aroma Joe's Coffee House Aroma Joe's Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 1 Merrill St | open |
| Burger King Burger King | Quick service | Burgers · American | 66 Main St | open |
| Capri Seaside Italian Kitchen and Pizzeria | Restaurant (service type not stated) | Italian · Pizza | 3 Central Ave | open |
| Carmelo's | Restaurant (service type not stated) | Burgers | 18 Broadway | open |
| Carousel Lounge | Bar | 27 Ocean Front S | open | |
| Connie's Stagecoach | Restaurant (service type not stated) | American · Seafood | 95 Elm St | open |
| Cosmos Restaurant | Casual dining | American · Breakfast | 136 Rabbit Rd | open |
| Cristy's Pizza | Restaurant (service type not stated) | Pizza · Italian | 11 Broadway | open |
| Crossroads Pizza | Restaurant (service type not stated) | Pizza · Italian | 6 Merrill St #9 | open |
| DQ Salisbury Mass Dairy Queen | Dessert · Quick service · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies · American | 96 Elm St | open |
| Duford Associates | Restaurant (service type not stated) | 211 Elm St | open | |
| Dunkin | Café | Coffee | 147 Bridge Rd | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 192 Elm St In Sunoco | open |
| Dunkin' Dunkin' | Quick service · Dessert · Coffee shop · Bakery | Coffee · Dessert | 15 Lafayette Rd | open |
| Dunkin' Dunkin' | Quick service · Dessert · Coffee shop · Bakery | Coffee · Dessert | 61 Main St | open |
| Family Chinese Restaurant And Bar | Restaurant (service type not stated) | 139 Elm St | open | |
| Foote's Ice Cream | Dessert | Ice cream / frozen desserts | 117-119 Beach Rd | open |
| Gerry's Ice Cream of Salisbury and Seabrook | Dessert | Ice cream / frozen desserts · Dessert | 110 Beach Rd | open |
| Good Fortune Restaurant | Restaurant (service type not stated) · Casual dining | Chinese · American | 2 Elm St | open |
| Gracie's Bar & Grill | Casual dining · Bar | American | 5 Broadway | open |
| GroundSwell Surf Cafe | Café · Restaurant (service type not stated) | Coffee · American | 25 Broadway | open |
| Happy's Fried Dough | Quick service · Restaurant (service type not stated) | Pizza | 14 Broadway | open |
| Hideaway Pub | Bar · Casual dining | 183 North End Blvd | open | |
| Hodgies Too of Salisbury | Dessert · Food truck | Ice cream / frozen desserts · Dessert | 136 Rabbit Rd | open |
| Honey Dew Donuts | Bakery · Restaurant (service type not stated) · Dessert | Dessert | 147 Bridge Rd | open |
| Hungry Traveler | Restaurant (service type not stated) · Casual dining | Seafood · American | 98 Beach Rd | open |
| Invalsa Coffee | Coffee shop | Coffee | 1 Merrill St | open |
| Ira's Restaurant | Restaurant (service type not stated) | American · Brazilian | 135 Bridge Rd | open |
| K Sabor Caffe | Café | Coffee · Latin American (other) · Brazilian | 6 Elm St | open |
| Lee's Seafood | Restaurant (service type not stated) | Seafood | 5 Ocean Front S | open |
| Lena's Seafood | Restaurant (service type not stated) | Seafood · American | 131 Rabbit Rd | open |
| Malis ThaiZap | Restaurant (service type not stated) | Thai | 50 Elm St Ste 1 | open |
| Mapow | Restaurant (service type not stated) | Japanese · Thai · Sushi | 147 Bridge Rd | open |
| Nancy's Marshview Cafe | Bakery · Restaurant (service type not stated) · Café | Bakery · Coffee | 155 Bridge Rd | open |
| New England Chocolate Co | Dessert | Dessert | 123 Lafayette Rd | open |
| Nick's Place Nick’s Place Raymond | Restaurant (service type not stated) | American · Seafood | 111 Lafayette Rd | open |
| Niko's Place Roast Beef & Seafood | Restaurant (service type not stated) | Seafood · Sandwiches · American | 194 Elm St | open |
| Old Sarum | Bar · Brewery / taproom | 424 N End Blvd | open | |
| Ozzie's Fried Dough | Quick service · Restaurant (service type not stated) | American | A 15 Broadway | open |
| P&g Diner Inc | Restaurant (service type not stated) | Breakfast | 11 Bridge Rd | open |
| Portside Waterfront Kitchen & Bar | Restaurant (service type not stated) | American | 175 Bridge Rd | open |
| Pub | Bar | 183 North End Blvd Ste B | open | |
| Richards Diner | Restaurant (service type not stated) · Casual dining | Breakfast · American | 85 Beach Rd | open |
| Route 110 Roast Beef & Pizza Salisbury | Restaurant (service type not stated) · Casual dining | Pizza · American | 167 Elm St | open |
| Rumors | Bar | 188 Lafayette Rd | open | |
| Sal's Pizza | Restaurant (service type not stated) | Pizza | 18 Broadway | open |
| Salisbury House of Pizza | Restaurant (service type not stated) | Pizza · Italian | 2 Beach Rd | open |
| Salisbury Sports Pub | Bar · Restaurant (service type not stated) | British / Irish pub food · Sandwiches · Burgers | 3 Broadway | open |
| Salisbury’s Seaside Farmer's Market | Bar | 16 Elm St | open | |
| Seaglass Restaurant and Lounge | Restaurant (service type not stated) · Bar · Casual dining | 4 Ocean Front N | open | |
| Sin Aloa Tacos and Tequila | Bar | Mexican | 3 Broadway | open |
| Smoke on The Water | Restaurant (service type not stated) · Casual dining · Bar | BBQ | 34 Bridge Rd | open |
| SurfSide | Bar · Casual dining | Seafood | 25 Broadway | open |
| Sweethart Corp., Inc. Dba Kittens | Restaurant (service type not stated) | 99 Bridge Rd | open | |
| Sylvan Street Grille | Casual dining · Restaurant (service type not stated) · Bar | American | 195 Elm St | open |
| Thai Zap | Restaurant (service type not stated) | Thai · Asian | 50 Elm St | open |
| The 4-D | Restaurant (service type not stated) | North End Blvd | open | |
| The Deck | Casual dining · Restaurant (service type not stated) · Bar | 179 Bridge Rd | open | |
| The Dolphin at Salisbury Beach | Casual dining · Restaurant (service type not stated) · Bar | Seafood | 28 Ocean Front S | open |
| The Slip Lounge and Bar | Bar | Seafood · American | 175 Bridge Rd | open |
| The Thirsty Pig | Bar | BBQ | 132 Cable Ave | open |
| The Upper Deck | Bar | open | ||
| Tripoli Pizza & Bakery Tripoli Pizza and Bakery | Restaurant (service type not stated) | Pizza | 23 Broadway | open |
| Two Brothers Pizza | Restaurant (service type not stated) | Pizza · Italian · Chicken / wings | 135 Bridge Rd | open |
| Uptown Comic Book Cafe | Restaurant (service type not stated) | 6 Elm St Unit B | open | |
| Valverde Coffee Roasters | Coffee shop · Café | Coffee | 1 Merrill St | open |
| Vinnie's Beachside Cafe | Café · Casual dining | Coffee · Breakfast · American | 183 North End Blvd | open |
| Willey's Scoops & Sweets | Dessert | Dessert · Ice cream / frozen desserts | 4 Broadway | open |
| Winner's Circle | Bar · Restaurant (service type not stated) · Casual dining | 211 Elm St | open | |
| Yia-Yia's Greek Pastries, LLC | Dessert · Bakery | Dessert · Bakery | 2 Vermont St | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 39 | 30 | — | — | — | 9 | SIC1987 |
| 1995 | 34 | 26 | — | — | — | 8 | SIC1987 |
| 1996 | 34 | 24 | — | — | — | 10 | SIC1987 |
| 1997 | 41 | 30 | — | — | — | 11 | SIC1987 |
| 1998 | 44 | 31 | 12 | 14 | 4 | 11 | NAICS1997 |
| 1999 | 42 | 29 | 11 | 12 | 4 | 11 | NAICS1997 |
| 2000 | 43 | 30 | 10 | 13 | 5 | 11 | NAICS1997 |
| 2001 | 42 | 28 | 8 | 12 | 5 | 12 | NAICS1997 |
| 2002 | 48 | 35 | 14 | 14 | 5 | 11 | NAICS1997 |
| 2003 | 43 | 34 | 13 | 15 | 6 | 8 | NAICS2002 |
| 2004 | 41 | 31 | 12 | 12 | 7 | 8 | NAICS2002 |
| 2005 | 40 | 31 | 11 | 13 | 7 | 8 | NAICS2002 |
| 2006 | 43 | 32 | 11 | 13 | 8 | 10 | NAICS2002 |
| 2007 | 48 | 38 | 15 | 13 | 9 | 8 | NAICS2002 |
| 2008 | 47 | 39 | 19 | 11 | 8 | 7 | NAICS2007 |
| 2009 | 43 | 36 | 16 | 12 | 8 | 6 | NAICS2007 |
| 2010 | 42 | 34 | 15 | 12 | 7 | 6 | NAICS2007 |
| 2011 | 42 | 34 | 13 | 13 | 8 | 6 | NAICS2007 |
| 2012 | 42 | 34 | 12 | 13 | 9 | 7 | NAICS2012 |
| 2013 | 45 | 37 | 15 | 12 | 10 | 7 | NAICS2012 |
| 2014 | 43 | 32 | 12 | 8 | 12 | 8 | NAICS2012 |
| 2015 | 45 | 35 | 12 | 12 | 11 | 7 | NAICS2012 |
| 2016 | 45 | 36 | 17 | 10 | 9 | 7 | NAICS2012 |
| 2017 | 46 | 37 | 17 | 11 | 9 | 7 | NAICS2017 |
| 2018 | 46 | 37 | 19 | 10 | 8 | 7 | NAICS2017 |
| 2019 | 44 | 36 | 17 | 11 | 8 | 7 | NAICS2017 |
| 2020 | 42 | 34 | 17 | 10 | 7 | 7 | NAICS2017 |
| 2021 | 46 | 37 | 17 | 13 | 7 | 7 | NAICS2017 |
| 2022 | 49 | 39 | 19 | 13 | 7 | 7 | NAICS2022 |
| 2023 | 44 | 38 | 18 | 12 | 8 | 5 | NAICS2022 |