BMIE Market 01966

Essex County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,009 2020–2024 ACS 5-year estimate ±23 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,238 2020–2024 ACS 5-year estimate ±196 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,952 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,223 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$96,250 2020–2024 ACS 5-year estimate ±15,271 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	59.7 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,851 2020–2024 ACS 5-year estimate ±219 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$746,100 2020–2024 ACS 5-year estimate ±47,317 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	7.0 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01966
Restaurants per 10,000 residents	28.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-20.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-23.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-13.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	16 (range 13–19) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.77) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	49 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	71 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	39 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	27 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 01966. Projection: linear trend v1, fitted 2013–2023, -0.6 restaurants per year, r² 0.77, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	71.2	71	40%	+28.5
Restaurant Opportunity Score	39.0	39	35%	+13.6
Market Momentum Score	27.5	27	25%	+6.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,009	65	40%	+26.2
Median household income (ACS)	96,250	78	40%	+31.4
Households (ACS)	3,238	68	20%	+13.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 39 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-20	14	35%	+4.8
Restaurants per 10,000 residents (lower = more room)	28.5	22	25%	+5.4
Population (ACS)	7,009	65	20%	+13.1
Median household income (ACS)	96,250	78	20%	+15.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 27 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-20	14	30%	+4.1
20-year restaurant growth	-23.1	13	20%	+2.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (46)

By cuisine

Seafood 13 · American 9 · Dessert 7 · Ice cream / frozen desserts 6 · Bakery 5 · Coffee 5 · Mexican 2 · Pizza 2 · Asian 1 · BBQ 1 · Breakfast 1 · Burgers 1 · Chinese 1 · Juice / smoothies 1 · Sandwiches 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 27 · Dessert 12 · Bar 7 · Bakery 6 · Café 5 · Casual dining 5 · Coffee shop 3 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Specialty food shop 1 · Quick service 1

Name	Type	Cuisine	Address	Status
7th Wave	Restaurant (service type not stated)	Seafood	25 Massachusetts 127 Alt	open
7th Wave Restaurant	Bar · Restaurant (service type not stated)	Seafood	7 Tuna Wharf	open
Bearskin Neck Bistro	Casual dining		32 Bearskin Nck	open
Blue Lobster Grille	Restaurant (service type not stated)	Seafood	15 Dock Sq	open
Bn Pool Inc	Restaurant (service type not stated)		329 Granite St	open
Brackett's Oceanview Restaurant	Restaurant (service type not stated)	Seafood · American	25 Upper Main St	open
Brothers Brew Coffee Shop	Coffee shop · Café · Bakery	Coffee · Bakery	27 Main St	open
Dairy Train	Dessert · Juice, smoothie, tea · Bakery	Ice cream / frozen desserts · Juice / smoothies · Bakery	17 Railroad Ave	open
Dunkin'	Bakery · Dessert	Dessert	17 Railroad Ave	open
Ellen's Harborside Restaurant	Restaurant (service type not stated)	Seafood	1 T Wharf	open
Feather & Wedge	Casual dining · Restaurant (service type not stated) · Bar	American	5 Main St	open
Fleur Cuisine	Restaurant (service type not stated) · Bar	Seafood	1 T-Wharf	open
Fresco's Seaside	Restaurant (service type not stated)	Seafood · American	18 Beach St	open
Heath's Tea Room	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee · American	43 South St	open
Hong Kong Kitchen	Restaurant (service type not stated)	Chinese · Asian	13 Railroad Ave	open
Hula Moon Cafe	Restaurant (service type not stated)		27 Mount Pleasant St	open
Lattof Farmhouse Kitchen	Bakery · Café	Bakery · Coffee · Breakfast	205 Main St	open
Lipzy’s BBQ	Restaurant (service type not stated)	BBQ	69 Hodgkins Rd	open
Little Sister	Restaurant (service type not stated)	Burgers · American	2 Doyle Cove Rd	open
Long Beach Dairy Maid	Dessert	Ice cream / frozen desserts	2 Thatcher Rd	open
Lucido's Gelateria	Dessert	Ice cream / frozen desserts · Dessert	1 Main St	open
Motif Llc	Restaurant (service type not stated)		4 Old Harbor Rd	open
My Place by the Sea	Restaurant (service type not stated)	American · Seafood	68 Bearskin Neck	open
Nate's at Front Beach	Restaurant (service type not stated)	Seafood	18 Beach St	open
Not Your Ordinary Bistro	Restaurant (service type not stated)	Seafood · American	32 Bearskin Neck	open
Pigeon Cove Tavern	Casual dining · Bar	American	1 Cathedral Ave	open
Porticello Corona Mexican Bistro	Restaurant (service type not stated)	Mexican	32 Bearskin Nck	open
Robin's Nest	Dessert	Dessert · Ice cream / frozen desserts	1 Main St	open
Rockin' Cupcakes	Bakery · Dessert	Dessert · Bakery	42 Bearskin Neck	open
Rockport Brewing Company	Brewery / taproom · Bar		17 Railroad Ave	open
Rockport House Of Pizza	Restaurant (service type not stated)	Pizza	19 Broadway	open
Rockport Mass	Restaurant (service type not stated)	Mexican	32 Bearskin Nck	open
Roy Moore Lobster Company	Restaurant (service type not stated)	Seafood · American	39 Bearskin Neck	open
Salty's Bagels	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	1 Whistlestop Mall	open
Salty's Lobster, Dogs & More	Restaurant (service type not stated)		2 Dock Sq Rear	open
Seaside Pizzeria	Restaurant (service type not stated)	Pizza	9 Railroad Ave	open
Sir Pennycandys Apothecary	Dessert		21 Whistlestop Mall	open
Sweet Tide Ice Cream and Coffee	Dessert · Coffee shop · Café	Ice cream / frozen desserts · Coffee	13 Mount Pleasant St	open
The Fish Shack Bar and Restaurant	Restaurant (service type not stated) · Casual dining · Bar	Seafood	21 Dock Square	open
The Fudgery	Dessert	Dessert	4 Tuna Wharf	open
The Ice Cream Store	Dessert · Café · Restaurant (service type not stated) · Coffee shop	Ice cream / frozen desserts · Coffee · Dessert	14 Bearskin Neck	open
The Lobster Pool	Restaurant (service type not stated) · Casual dining · Bar	Seafood	329 Granite St	open
Top Dog Of Rockport	Restaurant (service type not stated)		2 Doyle Cove Rd	open
Tuck's Candy & Gifts	Dessert		15 Main St	open
Tuck's Candy Factory	Dessert	Dessert	7 Dock Square	open
Sundays	Dessert	Ice cream / frozen desserts	3 Bearskin Nck	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	23	23	—	—	—	—	SIC1987
1995	21	21	—	—	—	—	SIC1987
1996	22	22	—	—	—	—	SIC1987
1997	29	29	—	—	—	—	SIC1987
1998	29	28	15	8	5	—	NAICS1997
1999	25	25	14	7	4	—	NAICS1997
2000	23	22	10	8	4	1	NAICS1997
2001	24	23	10	9	4	1	NAICS1997
2002	28	26	16	5	5	1	NAICS1997
2003	27	26	12	7	7	—	NAICS2002
2004	23	22	10	8	4	—	NAICS2002
2005	23	22	10	7	5	—	NAICS2002
2006	23	22	12	6	4	—	NAICS2002
2007	21	18	8	5	5	1	NAICS2002
2008	22	19	8	7	4	2	NAICS2007
2009	19	18	9	5	4	—	NAICS2007
2010	21	20	11	5	4	—	NAICS2007
2011	22	20	9	5	6	—	NAICS2007
2012	26	24	12	6	6	—	NAICS2012
2013	26	25	13	5	7	—	NAICS2012
2014	26	25	13	6	6	—	NAICS2012
2015	25	24	13	4	7	—	NAICS2012
2016	24	23	11	3	9	—	NAICS2012
2017	23	22	11	4	7	—	NAICS2017
2018	21	20	10	5	5	—	NAICS2017
2019	22	21	9	6	6	—	NAICS2017
2020	18	18	8	4	6	—	NAICS2017
2021	22	21	8	6	7	—	NAICS2017
2022	19	19	9	5	5	—	NAICS2022
2023	20	20	9	5	6	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01966. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
01930	3.3 mi	89	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.