BMIE Market 02038

Norfolk County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	33,154 2020–2024 ACS 5-year estimate ±30 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	12,370 2020–2024 ACS 5-year estimate ±355 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	31,635 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,394 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$145,773 2020–2024 ACS 5-year estimate ±9,492 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,899 2020–2024 ACS 5-year estimate ±156 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$611,700 2020–2024 ACS 5-year estimate ±17,310 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	26.6 sq mi Census Gazetteer 2020
Restaurants	64 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02038
Restaurants per 10,000 residents	17.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+12.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+4.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+52.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+113.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	61 (range 53–70) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.17) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	75 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	92 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	64 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	64 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 02038. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.17, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	92.5	92	40%	+37.0
Restaurant Opportunity Score	64.4	64	35%	+22.6
Market Momentum Score	63.6	64	25%	+15.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 92 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	33,154	91	40%	+36.3
Median household income (ACS)	145,773	96	40%	+38.3
Households (ACS)	12,370	90	20%	+18.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	4.9	50	35%	+17.4
Restaurants per 10,000 residents (lower = more room)	19.3	39	25%	+9.8
Population (ACS)	33,154	91	20%	+18.1
Median household income (ACS)	145,773	96	20%	+19.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	12.3	70	50%	+35.1
10-year restaurant growth	4.9	50	30%	+14.9
20-year restaurant growth	52.4	68	20%	+13.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (111)

By cuisine

American 17 · Coffee 15 · Pizza 14 · Bakery 12 · Sandwiches 11 · Asian 10 · Dessert 10 · Italian 9 · Burgers 6 · Japanese 5 · Ice cream / frozen desserts 4 · Mexican 4 · Breakfast 3 · Chinese 3 · Healthy / salads / bowls 3 · Indian 3 · Southwestern / Tex-Mex 3 · Chicken / wings 2 · Juice / smoothies 2 · Sushi 2 · British / Irish pub food 1 · European 1 · Greek 1 · Hawaiian / Pacific 1 · Latin American (other) 1 · Mediterranean 1 · Noodles / ramen / pho 1 · Steakhouse 1 · Tea / bubble tea 1 · Thai 1 · Vegetarian 1

By type

Restaurant (service type not stated) 59 · Quick service 19 · Bakery 15 · Bar 15 · Casual dining 15 · Dessert 13 · Coffee shop 10 · Café 9 · Specialty food shop 4 · Juice, smoothie, tea 3 · Other 3 · Winery / distillery / taproom 2 · Brewery / taproom 1 · Buffet 1 · Delivery-focused 1 · Fast casual 1 · Food truck 1

Name	Type	Cuisine	Address	Status
3 Restaurant	Restaurant (service type not stated) · Casual dining	American	461 W Central St	open
360 Pizzeria Italian & Mediterranean Kitchen	Quick service · Restaurant (service type not stated)	Pizza	384 Union St	open
67 Degrees Brewing	Brewery / taproom		158 Grove St	open
99 Restaurants 99 Restaurants	Casual dining · Restaurant (service type not stated) · Bar	American	847 W Central St	open
Acapulcos Acapulcos Mexican Family Restaurant & Cantina	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	15 Main St	open
AK Bistro	Restaurant (service type not stated)		14 E Central St	open
Andro's Pizza	Restaurant (service type not stated)	Pizza	9 Washington St	open
Applause: Gelato & Unique Finds	Dessert · Café	Ice cream / frozen desserts · Dessert · Coffee	36 Main St	open
Avocado Inc	Restaurant (service type not stated)		371 Union St	open
Bamboo House	Restaurant (service type not stated)	Asian · Chinese	2 Main St	open
Bay Leaf Restaurant	Restaurant (service type not stated)	Breakfast	3 Crossing Plz	open
Best Deli	Specialty food shop · Quick service	Sandwiches	391 E Central St	open
Biotech Source	Restaurant (service type not stated)		23 National Dr	open
Birchwood Bakery & Kitchen	Bakery · Café	Bakery · Coffee · Breakfast	17 E Central St	open
British Beer Company	Bar		280 Franklin Village Dr	open
Burger King Burger King	Quick service · Restaurant (service type not stated)	Burgers	536 W Central St	open
Cafe At The Crossing	Casual dining	American	3 Crossing Plz	open
Central Pizza	Restaurant (service type not stated)	Pizza · Italian	20 W Central St	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service	Mexican · Southwestern / Tex-Mex	5 Franklin Village Dr	open
Cole's Tavern	Bar		Washington St	open
D'Angelo Grilled Sandwiches	Restaurant (service type not stated)	Burgers · Sandwiches	10 Franklin Village Dr	open
Dave's Hot Chicken	Restaurant (service type not stated)	Chicken / wings	648 Old West Central St	open
Dharani Grill	Buffet · Restaurant (service type not stated)		14 East Central Street	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	209 E Central St	open
Dunkin Donuts Dunkin'	Café · Restaurant (service type not stated) · Dessert · Coffee shop · Bakery	Dessert · Coffee · Bakery	140 W Central St	open
Dunkin' Dunkin'	Coffee shop · Dessert · Bakery	Coffee · Dessert · Bakery	547 East Central Street	open
Dunkin' Dunkin'	Coffee shop · Quick service · Bakery	Coffee · Bakery	541 W Central St	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	490 King St. Silver Maple Commons	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated) · Dessert · Café · Bakery	Coffee · Dessert	490 King St Silver Maple Commons	open
Elizabeth's Bagels and More	Bakery · Coffee shop	Bakery · Coffee	456 W Central St	open
Five Guys Five Guys	Quick service	Burgers · American	268-B Franklin Village Drive	open
Franklin Cafe & Grill	Restaurant (service type not stated)		418 W Central St	open
Franklin House of Pizza	Restaurant (service type not stated)	Pizza	355 W Central St	open
Franklin Pizza & Deli	Specialty food shop · Quick service	Pizza · Sandwiches · Italian	18 Cottage St	open
Friendly's	Dessert	Ice cream / frozen desserts	26 W Central St	open
FroyoWorld	Dessert	Ice cream / frozen desserts	274 Franklin Village Dr	open
George's Pizza	Restaurant (service type not stated)	Pizza · Italian	1 Crossing Plaza	open
Gerrys Place	Restaurant (service type not stated) · Quick service	American	147 Pond St	open
GlenPharmer Distillery	Winery / distillery / taproom		860 W Central St	open
Green Mountain Chocolate	Dessert	Dessert	835 W Central St	open
Guru Bar & Grill	Restaurant (service type not stated)	Indian	30 Main St	open
Haven Hot Chicken - Franklin Haven Hot Chicken	Quick service	Chicken / wings · American	477 W Central St	open
Honey Dew Donuts Honey Dew Kempton	Bakery · Dessert	Dessert · Bakery	213 E Central St	open
Honey Dew Donuts Honey Dew Kempton	Bakery · Dessert	Dessert · Bakery	405 W Central St	open
Hot Table Hot Table	Restaurant (service type not stated) · Casual dining	Sandwiches · American	10 Franklin Village Drive	open
Ichigo Ichie Ichigo Ichie	Restaurant (service type not stated)	Japanese · Asian	837 W Central St	open
Incontro Restaurant	Restaurant (service type not stated)	Italian	860 W Central St	open
Intermission	Café · Restaurant (service type not stated) · Coffee shop	Coffee	36 Main St Rear	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	471-W. Central St.	open
Jimbo’s NY Diner	Casual dining	American	351-369 W Central St	open
Jimmy D's Bar and Grill	Casual dining · Bar	American	338 Union St	open
Joe's American Bar & Grill	Bar · Restaurant (service type not stated)		466 King St	open
Keebler Co	Bakery · Restaurant (service type not stated)	Bakery	17 Forge Pkwy	open
King Street Cafe	Café	Coffee	390 King St	open
Kings Brick Oven Pizza & Pub	Restaurant (service type not stated) · Bar · Casual dining	Pizza	370 King St	open
KOJO Asian Fusion Restaurant	Restaurant (service type not stated)	Asian · Japanese	28 E Central St	open
Ksm Pizza Inc	Restaurant (service type not stated)		20 W Central St	open
La Cantina Winery	Winery / distillery / taproom · Bar		230 Cottage St	open
Lee's Kitchen	Restaurant (service type not stated)	Chinese · Asian	389 W Central St	open
Let's Eat Franklin , Llc	Restaurant (service type not stated)		461 W Central St	open
LongHorn Steakhouse LongHorn Steakhouse	Casual dining · Bar	Steakhouse · American	250 Franklin Village Drive	open
Loose Leaf Boba Company Loose Leaf Boba Company	Juice, smoothie, tea · Coffee shop	Tea / bubble tea · Coffee	274 Franklin Village Drive	open
M And C Restaurant Group Inc	Restaurant (service type not stated)		391 E Central St	open
Maguro House	Restaurant (service type not stated)	Japanese · Sushi · Asian	29 E Central St	open
Maha Juice Bar Maha Juice Bar	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	395 E Central St	open
Making Whoopie ...	Bakery · Dessert	Bakery · Dessert	1 Crossing Plz	open
Maks Roast Beef and Breakfast	Other	Sandwiches · Pizza · Breakfast	451 W Central St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	345 E Central St	open
Mega Bites	Restaurant (service type not stated) · Other	Sandwiches · American	13 W Central St	open
Mirchi Indian Cuisine	Restaurant (service type not stated)	Indian · Asian	14 E Central St	open
Mykonos Greek Kitchen	Restaurant (service type not stated)	Greek · Mediterranean · European	340 E Central St	open
Ngg Llc	Restaurant (service type not stated)		13 W Central St	open
Noodles & Company	Restaurant (service type not stated)	Noodles / ramen / pho	648 Old West Central St	open
Our Yellow Submarine	Quick service · Food truck	Vegetarian	17 Uncas Ave	open
Panera Bread Panera Bread	Bakery · Fast casual	Bakery · Sandwiches · Healthy / salads / bowls	270 Franklin Village Dr	open
Panera Fresh Dough Facility	Restaurant (service type not stated) · Bakery	Bakery	290 Beaver St	open
Papa Gino's	Restaurant (service type not stated)	Pizza	267 E Central St	open
Papa Gino's Papa Gino's	Restaurant (service type not stated)	Pizza · Italian	245 Franklin Village Drive	open
Pepper Terrace Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	400 Franklin Village Drive	open
PieZoni's Pizza	Quick service · Restaurant (service type not stated)	Burgers · Pizza	150 Emmons St	open
Pokemoto Pokémoto	Restaurant (service type not stated)	Hawaiian / Pacific · Japanese · Healthy / salads / bowls	274 Franklin Village Drive	open
Pour Richard's Wine & Provisions	Bar · Casual dining		835 W Central St #2	open
Quattro Eroi Lodge 1414 Sons of Italy, Franklin MA	Restaurant (service type not stated)	Italian	1034 Pond St	open
Rail Good Coffee	Coffee shop	Coffee	75 Depot St	open
Raillery Public House	Bar · Casual dining		280 Franklin Village Dr	open
Rhapsody's Victorian Coffee House	Café	Coffee	395 E Central St	open
Rome Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	4 E Central St	open
Santa Fe Burrito Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	28 W Central St	open
Shf Pizza Llc	Restaurant (service type not stated)		150 Emmons St	open
Spruce Pond Creamery	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Pizza	370 King St	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	340 E Central St	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	252 E Central St	open
Subway	Other	Sandwiches	100 Corporate Dr	open
Subway Subway	Quick service · Specialty food shop	Sandwiches	520-528 W Central St	open
Table Top Pizza Franklin	Restaurant (service type not stated)	Pizza · Italian	804 Pond St	open
Taco Bell Taco Bell	Quick service	Mexican	420 W Central St	open
Teddy Gallagher's	Bar	British / Irish pub food	30 Main St	open
The Cake Bar	Bakery · Dessert	Dessert	17 E Central St	open
The Chateau The Chateau Italian Family Dining	Restaurant (service type not stated) · Casual dining	Italian · American	466 King St	open
The Curry House	Restaurant (service type not stated)	Indian · Asian	418 W Central St	open
The SHED craft bar & kitchen	Casual dining · Bar	American	342 E Central St	open
The Tavern on Central	Casual dining · Bar	American	391 E Central St	open
The Underground	Bar · Casual dining		36 Charles River Dr	open
Tropical Smoothie Cafe	Juice, smoothie, tea	Juice / smoothies	279 E Central St	open
Union Street Grill	Restaurant (service type not stated)	American	371 Union St	open
Uptowne Pub	Bar		Main street	open
Wah Sing	Restaurant (service type not stated)	Chinese · Asian	285 E Central St	open
Wendy's Wendy's	Quick service	Burgers · American	505 West Central Street	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	348 E Central St	open
Bridge Restaurant Group, Inc.	Restaurant (service type not stated)		860 W Central St	closed
Florentina Restaurant	Restaurant (service type not stated)		348 E Central St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	33	30	—	—	—	3	SIC1987
1995	33	30	—	—	—	3	SIC1987
1996	38	35	—	—	—	3	SIC1987
1997	46	42	—	—	—	4	SIC1987
1998	51	42	21	17	4	5	NAICS1997
1999	51	40	20	17	3	5	NAICS1997
2000	52	42	20	17	5	5	NAICS1997
2001	55	45	22	17	6	4	NAICS1997
2002	55	45	24	14	7	4	NAICS1997
2003	50	42	20	17	5	3	NAICS2002
2004	51	43	21	16	6	3	NAICS2002
2005	52	42	18	19	5	4	NAICS2002
2006	49	40	17	17	6	3	NAICS2002
2007	59	49	21	20	8	2	NAICS2002
2008	58	49	25	16	8	—	NAICS2007
2009	59	51	25	17	9	—	NAICS2007
2010	64	55	24	22	9	—	NAICS2007
2011	68	60	24	27	9	—	NAICS2007
2012	65	60	24	28	8	—	NAICS2012
2013	66	61	24	28	9	—	NAICS2012
2014	61	51	24	19	8	—	NAICS2012
2015	62	54	26	19	9	—	NAICS2012
2016	60	52	24	19	9	—	NAICS2012
2017	65	58	24	26	8	—	NAICS2017
2018	63	57	23	25	9	—	NAICS2017
2019	64	58	23	26	9	—	NAICS2017
2020	66	59	21	28	10	—	NAICS2017
2021	54	51	20	21	10	—	NAICS2017
2022	64	61	25	26	10	—	NAICS2022
2023	67	64	24	30	10	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 02038. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
02019	3.3 mi	45	2023
02093	3.5 mi	24	2023
02056	4.7 mi	13	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.