BMIE Market 02324
Plymouth County, Massachusetts · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 25,704 2020–2024 ACS 5-year estimate ±121 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 9,107 2020–2024 ACS 5-year estimate ±369 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 26,563 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 8,336 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $112,726 2020–2024 ACS 5-year estimate ±7,209 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 41.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,090 2020–2024 ACS 5-year estimate ±177 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $533,600 2020–2024 ACS 5-year estimate ±23,138 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 27.0 sq mi Census Gazetteer 2020 |
| Restaurants | 37 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02324 |
| Restaurants per 10,000 residents | 16.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -15.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -7.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -15.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +94.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 34 (range 25–42) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.7 per year, r² 0.22) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 58 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 86 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 55 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 16 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 02324. Projection: linear trend v1, fitted 2013–2023, -0.7 restaurants per year, r² 0.22, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Massachusetts and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 58 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 86.1 | 86 | 40% | +34.5 |
| Restaurant Opportunity Score | 55.3 | 55 | 35% | +19.4 |
| Market Momentum Score | 16.5 | 16 | 25% | +4.1 |
Consumer Market Score: 86 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 25,704 | 86 | 40% | +34.3 |
| Median household income (ACS) | 112,726 | 88 | 40% | +35.1 |
| Households (ACS) | 9,107 | 84 | 20% | +16.8 |
Restaurant Opportunity Score: 55 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -7.5 | 20 | 35% | +6.9 |
| Restaurants per 10,000 residents (lower = more room) | 14.4 | 55 | 25% | +13.8 |
| Population (ACS) | 25,704 | 86 | 20% | +17.2 |
| Median household income (ACS) | 112,726 | 88 | 20% | +17.5 |
Market Momentum Score: 16 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -15.9 | 15 | 50% | +7.5 |
| 10-year restaurant growth | -7.5 | 20 | 30% | +5.9 |
| 20-year restaurant growth | -15.9 | 15 | 20% | +3.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (79)
By cuisine
Coffee 18 · Pizza 13 · American 12 · Dessert 9 · Breakfast 6 · Asian 5 · Italian 5 · Sandwiches 5 · Bakery 4 · Burgers 3 · Chinese 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Mexican 3 · Thai 3 · Japanese 2 · BBQ 1 · British / Irish pub food 1 · Chicken / wings 1 · Greek 1 · Latin American (other) 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 42 · Coffee shop 15 · Bar 14 · Quick service 13 · Dessert 10 · Bakery 9 · Café 8 · Casual dining 6 · Food truck 5 · Juice, smoothie, tea 4 · Other 3 · Specialty food shop 2 · Brewery / taproom 1 · Catering 1 · Delivery-focused 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 49Ers Club | Bar | 161 High St | open | |
| 99 Restaurants | Bar · Restaurant (service type not stated) | British / Irish pub food | 233 Broad St | open |
| Baldie's Pizzeria | Restaurant (service type not stated) | Pizza | 755 Bedford St | open |
| Bar Pestana | Bar · Restaurant (service type not stated) · Casual dining | 31 South St | open | |
| Better Bean Coffee Co | Coffee shop | Coffee | 23 Central Sq | open |
| Black Hat Brew Works | Brewery / taproom · Bar | 25 Scotland Blvd #1 | open | |
| Bogart's Club Nights | Bar | Pizza | 14 Summer St | open |
| Brianna's Breakfast | Restaurant (service type not stated) | American · Breakfast | 100 Spring St | open |
| Brick & Tin Barbecue | Restaurant (service type not stated) | BBQ | 10 Summer St | open |
| Bridgewater Bagel | Bakery | Bakery · Breakfast | 86 Spring St | open |
| Bridgewater Bagel | Coffee shop | Coffee | 25 Broad St | open |
| Bridgewater House of Pizza | Restaurant (service type not stated) | Pizza · Italian | 33 Main St | open |
| Bridgewater Polish Club | Bar | 127 Spring St | open | |
| Bruno's Pizzeria | Restaurant (service type not stated) | Pizza | 59 Broad St | open |
| Burger King Burger King | Quick service | Burgers · American | 115 Broad St | open |
| Burger King | Quick service | 24 North St | open | |
| Burger King Burger King | Quick service | Burgers · American | Route, 24 Southbound | open |
| Bw Wellness, Llc | Restaurant (service type not stated) | 233 Broad St Ste 21 | open | |
| Cafe Madeleine | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 925 Bedford St | open |
| Campus pizza | Restaurant (service type not stated) | Greek | 955 Pleasant St | open |
| Cape Cod Cafe Cape Cod Cafe | Café | Pizza · Coffee · American | 220 Winter St | open |
| Casa Agave Cantina | Restaurant (service type not stated) · Bar | Mexican | 14 Summer St | open |
| Chatta Box | Restaurant (service type not stated) | Asian · Thai · Japanese | 755 Bedford St #1 | open |
| Chessmen's Pizza | Restaurant (service type not stated) | Pizza | 16 Central Sq | open |
| College Pizza | Delivery-focused · Restaurant (service type not stated) | Pizza | 750 Bedford St | open |
| Crispi's Restaurant | Restaurant (service type not stated) · Casual dining | Italian · American | 136 Broad St | open |
| Crystal Rock Water Crystal Rock | Restaurant (service type not stated) · Other | 70 1st St | open | |
| D'angelo Grilled Sandwiches | Other | Sandwiches | 3 Broad St | open |
| D'angelo Grilled Sandwiches | Other | Sandwiches | 1440 Pleasant St | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 171 Broad St | open |
| Dunkin' | Bakery · Dessert | Dessert | 33 Main St | open |
| Dunkin' Dunkin' | Bakery · Dessert · Coffee shop | Dessert · Coffee · Breakfast | Route 24 Northbound Service Pavilion | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 955 Pleasant St | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 750 Bedford St | open |
| Dunkin' Donuts | Coffee shop | Coffee | Route 24 | open |
| Edi's Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 955 Pleasant St | open |
| Elm Street Kitchen | Specialty food shop · Quick service | Sandwiches | 152 Elm St | open |
| Emma's All American Food Truck | Restaurant (service type not stated) · Food truck | American | 1420 Pleasant St | open |
| Emma's Pub and Pizza Emma's Pub & Pizza | Casual dining · Bar | Pizza | 1420 Pleasant St | open |
| Emma's Pub and Pizza | Restaurant (service type not stated) | Pizza | 190 Fireworks Cir | open |
| Emma's Pub and Pizza Downtown Express Emma's Pub & Pizza | Casual dining · Bar | 128 Broad St | open | |
| Fiesta Taqueria | Restaurant (service type not stated) | Mexican · Latin American (other) | 16 Central Square | open |
| Gonzalez Food Truck | Food truck · Restaurant (service type not stated) | 59 Broad St | open | |
| González House Mexican Restaurant | Food truck · Restaurant (service type not stated) | Mexican | 59 Broad St | open |
| Greyhound Tavern | Casual dining · Bar | American | 39 Broad St | open |
| Hanson Farms Ice Cream | Dessert | Ice cream / frozen desserts | open | |
| Honey Dew Donuts Honey Dew Kempton | Coffee shop · Restaurant (service type not stated) · Dessert · Bakery | Coffee · Dessert · Bakery | 1485 Pleasant St | open |
| Imperial Chinese Restaurant | Restaurant (service type not stated) | Chinese | 341 Broad St | open |
| J's Flying Pizza | Restaurant (service type not stated) · Quick service | Pizza | 815 South St | open |
| Jeh Restaurants Inc | Restaurant (service type not stated) | 425 Bedford St | open | |
| Juice Mill | Juice, smoothie, tea | Juice / smoothies | 67 Central Square | open |
| Just Desserts | Bakery | Bakery | 1 Main St | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 218 Broad St | open |
| King Garden | Restaurant (service type not stated) | Asian · Chinese | 220 Winter St | open |
| Lori & Scotty's Breakfast & More | Coffee shop · Restaurant (service type not stated) | Coffee · Breakfast | 2107 Plymouth St | open |
| Lori & Scotty's Breakfast & More | Coffee shop · Restaurant (service type not stated) | Breakfast · Coffee | 2107 Old Plymouth St | open |
| Marylou's Coffee MaryLou's Coffee and Sandwich Shoppe | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 169 Spring St A | open |
| McDonald's McDonald's | Quick service | Burgers · American | 222 Broad Street | open |
| Mee King Garden | Restaurant (service type not stated) | Chinese · Asian | 33 Main St | open |
| Mike Shea's Coffee Roasting | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 30 1st St | open |
| Mully's Pub And Karaoke | Bar | 1027 Summer St | open | |
| Nick & Angelo's Pizza Place | Restaurant (service type not stated) | Pizza · Italian | 2105 Plymouth St | open |
| North Key West Barrett's Alehouse West Bridgewater | Restaurant (service type not stated) · Bar · Casual dining | American | 425 Bedford St | open |
| Papa Gino's Papa Gino's | Quick service | Pizza · Italian | 233 Broad St | open |
| PossibiliTEAS | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 755 Bedford St #3 | open |
| Prisco's Country Creamery | Specialty food shop · Dessert · Quick service | Sandwiches · Ice cream / frozen desserts · Dessert · American | 8 Romney Rd | open |
| Restoration Coffee Restoration Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 23 Central Square | open |
| Riviera Cafe Brewhouse | Bar · Restaurant (service type not stated) | 288 Broad St | open | |
| Ron Emma's Brass & Glass Pub | Bar | 985 Pleasant St | open | |
| Ronnie Waffles | Restaurant (service type not stated) | Breakfast · American | 1400 Pleasant St | open |
| South Shore Smoke House | Food truck · Catering | American | 2107 Old Plymouth St | open |
| St Maria Pizza Inc | Restaurant (service type not stated) | 750 Bedford St | open | |
| Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 233 Broad St, Store #6 | open |
| Sugar Hill Dairy | Dessert | Ice cream / frozen desserts · Dessert | 602 Pleasant St | open |
| SugarCane | Restaurant (service type not stated) | Thai · Asian | 180 Winter St | open |
| Sugarcane Thai | Restaurant (service type not stated) | Thai · Japanese · Asian | open | |
| Sweet Kneads Bake Truck | Food truck · Dessert · Bakery | Dessert · Bakery | 60 Hale St | open |
| The Boundless Bean | Coffee shop · Café | Coffee | 10 Summer St | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Quick service · Café | Juice / smoothies · Coffee | 3 Broad Street | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 21 | 19 | — | — | — | 2 | SIC1987 |
| 1995 | 20 | 18 | — | — | — | 2 | SIC1987 |
| 1996 | 28 | 24 | — | — | — | 4 | SIC1987 |
| 1997 | 38 | 34 | — | — | — | 4 | SIC1987 |
| 1998 | 47 | 38 | 9 | 18 | 9 | 4 | NAICS1997 |
| 1999 | 47 | 40 | 12 | 16 | 9 | 3 | NAICS1997 |
| 2000 | 43 | 37 | 10 | 16 | 9 | 2 | NAICS1997 |
| 2001 | 46 | 39 | 10 | 19 | 9 | 2 | NAICS1997 |
| 2002 | 48 | 40 | 15 | 19 | 6 | 4 | NAICS1997 |
| 2003 | 49 | 44 | 18 | 22 | 4 | 3 | NAICS2002 |
| 2004 | 45 | 39 | 17 | 18 | 4 | 4 | NAICS2002 |
| 2005 | 48 | 43 | 17 | 21 | 4 | 3 | NAICS2002 |
| 2006 | 45 | 41 | 18 | 18 | 4 | 3 | NAICS2002 |
| 2007 | 45 | 40 | 13 | 21 | 6 | 4 | NAICS2002 |
| 2008 | 43 | 39 | 18 | 16 | 5 | 3 | NAICS2007 |
| 2009 | 44 | 40 | 19 | 16 | 5 | 3 | NAICS2007 |
| 2010 | 47 | 43 | 20 | 17 | 5 | 3 | NAICS2007 |
| 2011 | 46 | 42 | 18 | 19 | 5 | 3 | NAICS2007 |
| 2012 | 46 | 40 | 18 | 17 | 5 | 3 | NAICS2012 |
| 2013 | 46 | 40 | 17 | 17 | 6 | 3 | NAICS2012 |
| 2014 | 49 | 43 | 21 | 16 | 6 | 4 | NAICS2012 |
| 2015 | 43 | 38 | 18 | 14 | 6 | 3 | NAICS2012 |
| 2016 | 50 | 45 | 19 | 14 | 12 | 3 | NAICS2012 |
| 2017 | 54 | 50 | 18 | 17 | 15 | — | NAICS2017 |
| 2018 | 48 | 44 | 15 | 18 | 11 | — | NAICS2017 |
| 2019 | 48 | 43 | 16 | 17 | 10 | 3 | NAICS2017 |
| 2020 | 45 | 41 | 14 | 18 | 9 | — | NAICS2017 |
| 2021 | 44 | 36 | 15 | 13 | 8 | — | NAICS2017 |
| 2022 | 43 | 34 | 15 | 12 | 7 | 3 | NAICS2022 |
| 2023 | 47 | 37 | 14 | 14 | 9 | 3 | NAICS2022 |