BMIE Market 02538
Plymouth County, Massachusetts · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 4,074 2020–2024 ACS 5-year estimate ±781 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 1,548 2020–2024 ACS 5-year estimate ±262 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 3,603 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 1,739 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $123,750 2020–2024 ACS 5-year estimate ±25,368 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 41.1 2020–2024 ACS 5-year estimate ±8 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,407 2020–2024 ACS 5-year estimate ±657 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $392,000 2020–2024 ACS 5-year estimate ±64,760 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 6.3 sq mi Census Gazetteer 2020 |
| Restaurants | 19 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02538 |
| Restaurants per 10,000 residents | 58.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -17.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +35.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +216.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 14 (range 10–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.71) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 51 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 71 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 38 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 37 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 02538. Projection: linear trend v1, fitted 2013–2023, -0.6 restaurants per year, r² 0.71, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Massachusetts and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 51 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 70.8 | 71 | 40% | +28.3 |
| Restaurant Opportunity Score | 37.5 | 38 | 35% | +13.1 |
| Market Momentum Score | 36.5 | 37 | 25% | +9.1 |
Consumer Market Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 4,074 | 57 | 40% | +22.9 |
| Median household income (ACS) | 123,750 | 91 | 40% | +36.6 |
| Households (ACS) | 1,548 | 57 | 20% | +11.4 |
Restaurant Opportunity Score: 38 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -17.4 | 15 | 35% | +5.1 |
| Restaurants per 10,000 residents (lower = more room) | 46.6 | 11 | 25% | +2.7 |
| Population (ACS) | 4,074 | 57 | 20% | +11.4 |
| Median household income (ACS) | 123,750 | 91 | 20% | +18.3 |
Market Momentum Score: 37 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 0 | 42 | 50% | +20.9 |
| 10-year restaurant growth | -17.4 | 15 | 30% | +4.4 |
| 20-year restaurant growth | 35.7 | 56 | 20% | +11.2 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (40)
By cuisine
American 6 · Coffee 5 · Pizza 5 · Breakfast 4 · Dessert 4 · Sandwiches 4 · Asian 3 · Italian 3 · Seafood 3 · Bakery 2 · Burgers 2 · Chicken / wings 2 · Ice cream / frozen desserts 2 · Chinese 1 · Filipino 1 · Healthy / salads / bowls 1 · Juice / smoothies 1 · Steakhouse 1 · Thai 1
By type
Restaurant (service type not stated) 27 · Dessert 5 · Quick service 5 · Bakery 3 · Café 3 · Casual dining 3 · Coffee shop 3 · Bar 2 · Food truck 2 · Catering 1 · Juice, smoothie, tea 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 99 Restaurants | Restaurant (service type not stated) | 3013 Cranberry Hwy | open | |
| Adobo Republic | Food truck · Catering | Filipino | 3150 Cranberry Hwy | open |
| Bailey's Surf N Turf | Casual dining · Bar | Seafood · Steakhouse | 3056 Cranberry Hwy | open |
| Barnacle Bill's Seafood | Restaurant (service type not stated) | Seafood | 3126 Cranberry Hwy | open |
| Big Al’s Smash-Burgers | Food truck | 3136 Cranberry Hwy | open | |
| Burger King Burger King | Quick service | Burgers · American | 3012 Cranberry Hwy | open |
| Cakes by Lil | Bakery | Bakery | 3147 Cranberry Hwy | open |
| Cape Cod Cakes | Dessert | Dessert | 3147 Cranberry Hwy | open |
| Charlie's Place | Restaurant (service type not stated) | Pizza · American | 3073 Cranberry Hwy | open |
| Chili's Grill & Bar | Restaurant (service type not stated) | 2885 Cranberry Highway | open | |
| Chills and Thrills Ice Cream & Grill | Dessert · Restaurant (service type not stated) · Casual dining | Ice cream / frozen desserts · American | 3044 Cranberry Hwy | open |
| China Chef Restaurant | Restaurant (service type not stated) | Chinese · Asian | 1 Depot St | open |
| Christinas Gas And Service Inc Dba-sba Small 7a Term | Restaurant (service type not stated) | 3037 Cranberry Hwy | open | |
| Cup2Cafe | Café · Coffee shop | Coffee · Breakfast | 3175 Cranberry Hwy | open |
| D'Angelo Grilled Sandwiches | Restaurant (service type not stated) | Sandwiches | 3020 Cranberry Hwy | open |
| Divya Joit Subway | Quick service · Other · Restaurant (service type not stated) | Sandwiches | 2890 Cranberry Hwy | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 3 Barker Rd | open |
| Ella's Wood Fired Kitchen | Restaurant (service type not stated) | Pizza · Italian | 3136 Cranberry Hwy | open |
| Embodied Nutrition | Restaurant (service type not stated) | Healthy / salads / bowls | 3147 Cranberry Hwy | open |
| Fcii Inc | Restaurant (service type not stated) | 2859 Cranberry Hwy | open | |
| Guido's Ice Cream and More | Dessert · Coffee shop | Ice cream / frozen desserts · Dessert · Coffee | 197 Onset Ave | open |
| It's Just Wings | Restaurant (service type not stated) | Chicken / wings | 2885 Cranberry Highway | open |
| JoJo's Bakery E. Wareham | Bakery · Dessert | Bakery · Dessert | 3147 Cranberry Hwy #115 | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 3015 Cranberry Hwy | open |
| Krua Thai 2 | Restaurant (service type not stated) | Thai · Asian | 3043 Cranberry Hwy | open |
| Lindsey's Family Restaurant | Restaurant (service type not stated) | 3138 Cranberry Hwy | open | |
| Loafy Lark : Breakfast & Lunch | Café · Restaurant (service type not stated) | Breakfast · Coffee | 3103 Cranberry Hwy B | open |
| Lobster Pot | Restaurant (service type not stated) | Seafood · American | 3155 Cranberry Hwy | open |
| Maple Park Snack Shack | Restaurant (service type not stated) | open | ||
| Papa Gino's Papa Gino's | Restaurant (service type not stated) | Pizza · Italian | 2899 Cranberry Hwy | open |
| Persy's Place Persy's Place | Restaurant (service type not stated) | American · Breakfast | 3198 Cranberry Hwy | open |
| Pizza Boy | Restaurant (service type not stated) | Pizza · Sandwiches | 3103 Cranberry Hwy | open |
| Rice Bowl Asian Kitchen | Restaurant (service type not stated) | Asian | 3103 Cranberry Hwy | open |
| Santoros Pizza & Subs | Restaurant (service type not stated) | Pizza · Sandwiches · Italian | 1 Depot St | open |
| Tedeschi Food Shops | Restaurant (service type not stated) | 3 Barker Rd | open | |
| The Breakfast Nook | Casual dining | Breakfast · American | 3147 Cranberry Hwy | open |
| The Fan Club | Bar | 2859 Cranberry Hwy | open | |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Restaurant (service type not stated) · Café | Juice / smoothies · Coffee | 3020 Cranberry Hwy | open |
| Wendy's | Quick service · Restaurant (service type not stated) | Burgers | 3025 Cranberry Hwy | open |
| Golden Bamboo | Restaurant (service type not stated) | Asian | 3103 Cranberry Hwy | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 7 | 6 | — | — | — | 1 | SIC1987 |
| 1995 | 7 | 6 | — | — | — | 1 | SIC1987 |
| 1996 | 7 | 6 | — | — | — | 1 | SIC1987 |
| 1997 | 9 | 8 | — | — | — | 1 | SIC1987 |
| 1998 | 9 | 8 | 3 | 5 | — | 1 | NAICS1997 |
| 1999 | 13 | 12 | 5 | 7 | — | 1 | NAICS1997 |
| 2000 | 12 | 11 | 4 | 7 | — | 1 | NAICS1997 |
| 2001 | 14 | 13 | 5 | 8 | — | 1 | NAICS1997 |
| 2002 | 14 | 13 | 5 | 8 | — | 1 | NAICS1997 |
| 2003 | 15 | 14 | 5 | 9 | — | 1 | NAICS2002 |
| 2004 | 17 | 16 | 9 | 7 | — | 1 | NAICS2002 |
| 2005 | 19 | 18 | 8 | 8 | 2 | 1 | NAICS2002 |
| 2006 | 20 | 19 | 8 | 9 | 2 | 1 | NAICS2002 |
| 2007 | 20 | 19 | 9 | 8 | 2 | 1 | NAICS2002 |
| 2008 | 19 | 18 | 7 | 9 | 2 | 1 | NAICS2007 |
| 2009 | 21 | 20 | 7 | 10 | 3 | 1 | NAICS2007 |
| 2010 | 22 | 21 | 7 | 10 | 4 | 1 | NAICS2007 |
| 2011 | 21 | 20 | 7 | 10 | 3 | 1 | NAICS2007 |
| 2012 | 23 | 22 | 8 | 12 | 2 | 1 | NAICS2012 |
| 2013 | 24 | 23 | 8 | 13 | 2 | 1 | NAICS2012 |
| 2014 | 24 | 23 | 9 | 12 | 2 | 1 | NAICS2012 |
| 2015 | 22 | 21 | 7 | 12 | 2 | 1 | NAICS2012 |
| 2016 | 22 | 21 | 6 | 13 | 2 | 1 | NAICS2012 |
| 2017 | 19 | 18 | 5 | 11 | — | — | NAICS2017 |
| 2018 | 21 | 19 | 5 | 12 | — | — | NAICS2017 |
| 2019 | 20 | 19 | 4 | 13 | — | — | NAICS2017 |
| 2020 | 18 | 17 | 4 | 11 | — | — | NAICS2017 |
| 2021 | 18 | 17 | 5 | 10 | — | — | NAICS2017 |
| 2022 | 17 | 15 | 5 | 8 | — | — | NAICS2022 |
| 2023 | 20 | 19 | 8 | 8 | 3 | — | NAICS2022 |