BMIE Market 03045

Hillsborough County, New Hampshire · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,080 2020–2024 ACS 5-year estimate ±666 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,506 2020–2024 ACS 5-year estimate ±367 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,560 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,202 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$119,205 2020–2024 ACS 5-year estimate ±14,107 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,486 2020–2024 ACS 5-year estimate ±157 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$384,600 2020–2024 ACS 5-year estimate ±23,811 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	35.9 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 03045
Restaurants per 10,000 residents	13.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-13.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-7.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-7.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 9–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.35) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	58 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	81 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	20 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 03045. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.35, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Hampshire and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 183, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.4	81	40%	+32.6
Restaurant Opportunity Score	58.9	59	35%	+20.6
Market Momentum Score	19.7	20	25%	+4.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,080	76	40%	+30.3
Median household income (ACS)	119,205	90	40%	+36.0
Households (ACS)	5,506	76	20%	+15.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-7.1	20	35%	+6.9
Restaurants per 10,000 residents (lower = more room)	9.2	75	25%	+18.8
Population (ACS)	14,080	76	20%	+15.1
Median household income (ACS)	119,205	90	20%	+18.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 20 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-13.3	16	50%	+8.2
10-year restaurant growth	-7.1	20	30%	+6.0
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (32)

By cuisine

Coffee 7 · American 5 · Dessert 4 · Pizza 3 · Asian 2 · Chicken / wings 2 · Italian 2 · Juice / smoothies 2 · Bakery 1 · Breakfast 1 · Burgers 1 · Chinese 1 · Latin American (other) 1 · Mexican 1 · Sandwiches 1

By type

Restaurant (service type not stated) 20 · Quick service 6 · Bakery 5 · Coffee shop 5 · Dessert 4 · Food truck 3 · Bar 2 · Café 2 · Casual dining 2 · Juice, smoothie, tea 2 · Brewery / taproom 1

Name	Type	Cuisine	Address	Status
Blue Moose Cafe Llc	Restaurant (service type not stated)		20 Main St	open
China Gourmet China Gourmet	Restaurant (service type not stated)	Chinese · Asian	25 Main St	open
Domino's Pizza	Restaurant (service type not stated)	Pizza	553 Mast Rd	open
Dunkin Donuts	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert	2 S Mast St	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	4 Tower Lane	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	570 Mast Road	open
Dunkin' Donuts	Coffee shop	Coffee	2 Mo Sett Ave	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert	100 Mast Rd	open
Famous Village Pizza, Inc	Restaurant (service type not stated)		566 Mast Rd	open
Goffstown Lions Popcorn Stand	Quick service · Juice, smoothie, tea · Food truck	Juice / smoothies	48 Mast Rd	open
Krispy Krunchy Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	100 Mast Rd	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	566 Mast St	open
La VaKa Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	553 Mast Rd	open
Laugh Elegance	Restaurant (service type not stated)	Asian	52 Quail Run Ln	open
Magoo's Drive-In	Restaurant (service type not stated)	American		open
Makoto Hibachi & Asian Bistro Inc	Restaurant (service type not stated)		553 Mast Rd # 105	open
McDonald's McDonald's	Quick service	Burgers · American	569 Mast Rd	open
Mountain Base Brewery	Brewery / taproom · Bar		553 Mast Rd	open
North Garden Restaurant	Restaurant (service type not stated)	American	71 S Mast St	open
Pizza Hut	Restaurant (service type not stated)	Pizza	553 Mast Road	open
Putnam's Waterview Restaurant	Restaurant (service type not stated) · Casual dining	American	40 Main St	open
Ray Street Pizza	Restaurant (service type not stated)	Pizza · Italian	23 Main St	open
Sawyer's Main Street Breakfast and Function Hall	Restaurant (service type not stated)	Breakfast · American	13 Main St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	553 Mast Rd Space B 114	open
Sweet Love Bakery, Llc	Bakery	Bakery	20 Main St	open
The Pickle Princess	Food truck		212 Addison Rd	open
Tiffany's Cafe' & Catering	Café	Coffee	542 Mast Rd Ste 6	open
TOLA Rose Italian Eats Food Truck	Food truck · Quick service	Italian		open
Two FRIENDS Cafe	Restaurant (service type not stated) · Café	Coffee	542 Mast Rd	open
Unique Brands Franchising	Restaurant (service type not stated)		11 Lance Ln	open
Village Trestle	Casual dining · Bar		25 Main St	open
Ct Development	Casual dining · Bar		28 Daniel Plummer Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	15	14	—	—	—	1	SIC1987
1995	13	13	—	—	—	—	SIC1987
1996	10	10	—	—	—	—	SIC1987
1997	10	10	—	—	—	—	SIC1987
1998	12	11	3	5	3	—	NAICS1997
1999	14	13	5	5	3	—	NAICS1997
2000	14	13	5	5	3	—	NAICS1997
2001	14	13	6	4	3	—	NAICS1997
2002	13	12	4	3	4	—	NAICS1997
2003	18	13	6	3	4	1	NAICS2002
2004	18	13	5	3	4	1	NAICS2002
2005	17	13	5	4	4	—	NAICS2002
2006	16	12	5	2	5	—	NAICS2002
2007	19	16	6	6	4	1	NAICS2002
2008	18	15	6	6	3	1	NAICS2007
2009	18	15	6	6	3	1	NAICS2007
2010	21	18	7	8	3	1	NAICS2007
2011	20	17	6	8	3	1	NAICS2007
2012	18	15	7	5	3	1	NAICS2012
2013	17	14	5	7	2	1	NAICS2012
2014	17	14	5	7	2	1	NAICS2012
2015	17	13	5	6	2	1	NAICS2012
2016	18	14	7	5	2	1	NAICS2012
2017	19	14	7	5	—	—	NAICS2017
2018	20	15	7	6	—	—	NAICS2017
2019	19	14	7	5	—	—	NAICS2017
2020	16	12	5	5	—	—	NAICS2017
2021	16	12	5	5	—	—	NAICS2017
2022	17	12	5	4	3	—	NAICS2022
2023	16	13	5	5	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 03045. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
03102	3.7 mi	46	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.