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BMIE Market 03048

Hillsborough County, New Hampshire · ZCTA boundaries as of 2020

Profile

Population (current estimate)3,237
2020–2024 ACS 5-year estimate ±334 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,389
2020–2024 ACS 5-year estimate ±152 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count3,426
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,483
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$90,451
2020–2024 ACS 5-year estimate ±18,110 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age46.1
2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,131
2020–2024 ACS 5-year estimate ±95 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$257,300
2020–2024 ACS 5-year estimate ±62,148 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area28.3 sq mi
Census Gazetteer 2020
Restaurants3
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 03048
Restaurants per 10,000 residents11.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-25.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-40.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-25.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20282 (range 1–3)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.65) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score44 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score62 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score47 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score13 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 44 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score61.86240%+24.7
Restaurant Opportunity Score46.94735%+16.4
Market Momentum Score13.31325%+3.3
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 62 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)3,2375340%+21.4
Median household income (ACS)90,4517440%+29.4
Households (ACS)1,3895520%+11.0
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 47 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-40835%+2.8
Restaurants per 10,000 residents (lower = more room)9.37525%+18.8
Population (ACS)3,2375320%+10.7
Median household income (ACS)90,4517420%+14.7
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 13 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-251150%+5.4
10-year restaurant growth-40830%+2.4
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (6)

By cuisine

Dessert 3 · Bakery 2 · Coffee 2 · American 1 · Breakfast 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1

By type

Dessert 4 · Bakery 3 · Café 1 · Coffee shop 1 · Juice, smoothie, tea 1 · Restaurant (service type not stated) 1

NameTypeCuisineAddressStatus
Blue Y FarmBakery · DessertBakery · Dessert236 Jackson Rdopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee750 Fitchburg Rdopen
Main Street Pastries and MoreBakery · DessertBakery · Dessert50 Main Stopen
Parker's Maple BarnRestaurant (service type not stated)Breakfast · American1349 Brookline Rdopen
The Driving Range & Marty's Ice CreamDessertIce cream / frozen desserts96 Old Turnpike Rdopen
Wilton Main Street CafeCaféCoffee47 Main Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199444SIC1987
199522SIC1987
199633SIC1987
199733SIC1987
1998333NAICS1997
1999333NAICS1997
2000333NAICS1997
2001222NAICS1997
2002222NAICS1997
2003433NAICS2002
2004444NAICS2002
2005333NAICS2002
2006333NAICS2002
2007333NAICS2002
2008555NAICS2007
2009444NAICS2007
2010444NAICS2007
2011555NAICS2007
2012444NAICS2012
20135541NAICS2012
20145541NAICS2012
20155541NAICS2012
20165541NAICS2012
2017443NAICS2017
2018443NAICS2017
2019443NAICS2017
2020554NAICS2017
2021443NAICS2017
202233NAICS2022
202343NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 03048. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
030334.4 mi52023
014744.9 mi32016
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.