BMIE Market 03220

Belknap County, New Hampshire · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,393 2020–2024 ACS 5-year estimate ±37 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,111 2020–2024 ACS 5-year estimate ±269 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,430 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,639 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$68,242 2020–2024 ACS 5-year estimate ±20,404 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.2 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$996 2020–2024 ACS 5-year estimate ±129 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$316,200 2020–2024 ACS 5-year estimate ±32,151 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	30.3 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 03220
Restaurants per 10,000 residents	16.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-27.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-27.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-11.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 6–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.45) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	41 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	58 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	43 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	12 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 03220. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.45, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Hampshire and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 183, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 41 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	57.7	58	40%	+23.1
Restaurant Opportunity Score	43.1	43	35%	+15.1
Market Momentum Score	11.8	12	25%	+2.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,393	66	40%	+26.5
Median household income (ACS)	68,242	44	40%	+17.7
Households (ACS)	3,111	67	20%	+13.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 43 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-27.3	11	35%	+3.7
Restaurants per 10,000 residents (lower = more room)	10.8	69	25%	+17.3
Population (ACS)	7,393	66	20%	+13.3
Median household income (ACS)	68,242	44	20%	+8.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 12 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-20	13	50%	+6.5
10-year restaurant growth	-27.3	11	30%	+3.2
20-year restaurant growth	-27.3	10	20%	+2.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (22)

By cuisine

Coffee 4 · Dessert 4 · American 3 · Bakery 3 · Ice cream / frozen desserts 3 · Sandwiches 2 · Asian 1 · Breakfast 1 · Chinese 1 · Hot dogs 1 · Juice / smoothies 1 · Latin American (other) 1 · Mexican 1 · Pizza 1 · Seafood 1

By type

Restaurant (service type not stated) 10 · Bakery 5 · Dessert 5 · Bar 4 · Casual dining 4 · Coffee shop 4 · Quick service 4 · Café 2 · Buffet 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Aroma Joe's - Drive Thru Aroma Joe's Coffee	Coffee shop · Quick service · Café	Coffee	93 Daniel Webster Hwy	open
China Garden Restaurant	Restaurant (service type not stated)	Chinese · Asian	200 Daniel Webster Hwy	open
Cotton Hill Bar N Grill	Casual dining · Restaurant (service type not stated) · Bar			open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	918 Laconia Rd Rte 106	open
Dunkin' Donuts Dunkin'	Quick service · Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	96 Daniel Webster Hwy Belknap	open
El Jimador Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	171 Daniel Webster Hwy	open
Gluten Free Or Die Bakery	Bakery	Bakery	9 Berry Rd	open
Hong Kong Buffet	Buffet · Restaurant (service type not stated)		12 Old State Rd	open
Hungry Dog	Restaurant (service type not stated)	Hot dogs	21 Main St	open
J&J's Yolk & Co. Yolk.	Casual dining	American · Breakfast	936 Laconia Rd	open
Jordan's Ice Creamery	Dessert	Ice cream / frozen desserts · Dessert	894 Laconia Rd	open
Lakeside Pizza Roast Beef & Seafood	Restaurant (service type not stated)	Pizza · Seafood	96 Daniel Webster Hwy	open
Lepage Bakeries	Bakery	Bakery	5 Eastgate Park Dr	open
Naughty Nellie's Ice Cream Bar II	Dessert	Ice cream / frozen desserts · Dessert	96 Daniel Webster Hwy	open
Shooter's Restaurant & Tavern	Specialty food shop · Casual dining · Restaurant (service type not stated) · Quick service · Bar	Sandwiches · American	190 Daniel Webster Hwy	open
Shushpuppie Sweets	Bakery	Bakery	54 Dutile Rd	open
Subway	Other	Sandwiches	96 Daniel Webster Hwy Unit B-11	open
The Tap Public House Inc.	Restaurant (service type not stated) · Bar · Casual dining		930 Laconia Rd	open
The Tap Sportsbar	Bar	American	930 Laconia Rd	open
Tilly Market Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	96 Daniel Webster Hwy	open
Winni Lick Icecream Truck & Events	Dessert	Ice cream / frozen desserts	304 dw highway	open
Winni Lick on Winnisquam	Restaurant (service type not stated)			open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	9	—	—	—	—	SIC1987
1995	8	8	—	—	—	—	SIC1987
1996	10	10	—	—	—	—	SIC1987
1997	10	10	—	—	—	—	SIC1987
1998	11	11	7	3	1	—	NAICS1997
1999	7	7	4	2	1	—	NAICS1997
2000	8	7	4	2	1	—	NAICS1997
2001	13	12	4	4	4	—	NAICS1997
2002	12	9	4	2	3	—	NAICS1997
2003	12	11	5	2	4	—	NAICS2002
2004	11	11	6	2	3	—	NAICS2002
2005	10	10	4	4	2	—	NAICS2002
2006	11	11	4	4	2	—	NAICS2002
2007	13	13	4	6	2	—	NAICS2002
2008	14	14	6	6	2	—	NAICS2007
2009	13	13	6	5	2	—	NAICS2007
2010	12	12	5	5	2	—	NAICS2007
2011	11	11	6	2	2	—	NAICS2007
2012	11	11	6	2	2	—	NAICS2012
2013	11	11	6	2	2	—	NAICS2012
2014	10	10	5	2	2	—	NAICS2012
2015	11	11	6	2	2	—	NAICS2012
2016	11	11	6	2	2	—	NAICS2012
2017	11	11	7	—	—	—	NAICS2017
2018	10	10	6	—	—	—	NAICS2017
2019	12	12	7	—	—	—	NAICS2017
2020	10	10	6	—	—	—	NAICS2017
2021	9	9	5	—	—	—	NAICS2017
2022	9	9	5	—	—	—	NAICS2022
2023	8	8	5	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 03220. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.