BMIE Market 03235

Merrimack County, New Hampshire · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,903 2020–2024 ACS 5-year estimate ±59 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,637 2020–2024 ACS 5-year estimate ±242 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,562 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,967 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$71,775 2020–2024 ACS 5-year estimate ±4,823 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,110 2020–2024 ACS 5-year estimate ±68 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$263,600 2020–2024 ACS 5-year estimate ±22,222 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	29.8 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 03235
Restaurants per 10,000 residents	14.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+23.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+45.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+33.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+23.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	19 (range 16–22) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.69) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	65 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	62 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	74 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 03235. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.69, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Hampshire and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 183, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	61.5	62	40%	+24.6
Restaurant Opportunity Score	62.2	62	35%	+21.8
Market Momentum Score	74.3	74	25%	+18.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,903	69	40%	+27.6
Median household income (ACS)	71,775	50	40%	+20.0
Households (ACS)	3,637	70	20%	+13.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	45.5	79	35%	+27.7
Restaurants per 10,000 residents (lower = more room)	18.0	43	25%	+10.7
Population (ACS)	8,903	69	20%	+13.8
Median household income (ACS)	71,775	50	20%	+10.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	23.1	79	50%	+39.7
10-year restaurant growth	45.5	79	30%	+23.7
20-year restaurant growth	33.3	54	20%	+10.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (31)

By cuisine

American 7 · Bakery 4 · Breakfast 4 · Pizza 4 · Sandwiches 4 · Asian 2 · Chinese 2 · Coffee 2 · Dessert 2 · Italian 2 · British / Irish pub food 1 · Burgers 1 · Chicken / wings 1 · European 1 · French 1 · Ice cream / frozen desserts 1

By type

Restaurant (service type not stated) 17 · Bakery 4 · Bar 4 · Quick service 4 · Brewery / taproom 3 · Casual dining 3 · Dessert 3 · Café 2 · Coffee shop 2 · Delivery-focused 1 · Specialty food shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Al's Village Pizza	Restaurant (service type not stated)	Pizza · Italian	185 Central St	open
Analog Coffee	Café · Coffee shop · Bakery	Coffee · Bakery	366 Central St	open
Arianna's Cafe	Restaurant (service type not stated)		421 N Main St	open
Asian Delight NH	Restaurant (service type not stated) · Casual dining	Asian · American	330 Central St	open
Black Bear Vineyard	Winery / distillery / taproom			open
Broken Spoon	Restaurant (service type not stated) · Casual dining	American	416 Central St	open
Brothers Donuts	Bakery · Dessert	Dessert · Bakery	426 Central St	open
Central Street Soda Shoppe Llc	Restaurant (service type not stated)		901 Central St	open
China Gold Cafe	Restaurant (service type not stated)	Chinese	880 Central St Ste 10	open
Ciao Pasta	Restaurant (service type not stated)	Italian	196 Central St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	900 Central St	open
Downtown Crêpes	Restaurant (service type not stated)	Breakfast · French · European	42 Franklin St	open
Granny Judy's Kitchen	Restaurant (service type not stated)	Breakfast	71 N Main St	open
JJ's Woodfired Tavern	Restaurant (service type not stated)	Pizza · American	1 Hill Rd	open
Kettlehead Brewing Stevens Mill	Brewery / taproom		40 Canal St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	449 Central Street	open
Lady Liberty's Confectionery	Bakery · Dessert	Bakery · Dessert	939 Central St	open
Maaz’s Chicken	Quick service			open
May Garden \| Chinese	Restaurant (service type not stated)	Chinese · Asian	80 W Bow St	open
McDonald's McDonald's	Quick service	Burgers · American	822 Central St	open
Pizza Chef of Franklin	Restaurant (service type not stated)	Pizza · Sandwiches	418 N Main St	open
Ralph & Jo's Cafe	Restaurant (service type not stated)	American	416 Central St	open
Robert's Market	Specialty food shop · Quick service	Sandwiches	2 Hill Rd	open
Shorey's Grilled Cheese and Ice Cream	Dessert · Restaurant (service type not stated)	Sandwiches · Ice cream / frozen desserts	421 N Main St	open
The Franklin Cafe	Restaurant (service type not stated) · Café · Coffee shop	Coffee · Breakfast · Sandwiches	366 Central St	open
Toad Hall Tavern	Bar · Brewery / taproom	American	361 Central St	open
Veterans Of War Post	Bar		26 Peabody Pl	open
Vulgar Brewing Company	Brewery / taproom · Casual dining · Bar		378 Central St	open
Waterhorse Irish Pub	Bar	British / Irish pub food	361 Central St	open
Wyatts Family Restaurant	Restaurant (service type not stated)	Breakfast · American	71 N Main St	open
Zeke's Sweets	Bakery	Bakery	939 Central St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	13	13	—	—	—	—	SIC1987
1995	13	13	—	—	—	—	SIC1987
1996	14	14	—	—	—	—	SIC1987
1997	12	11	—	—	—	1	SIC1987
1998	15	14	8	5	1	—	NAICS1997
1999	12	11	5	5	1	1	NAICS1997
2000	13	12	4	6	2	1	NAICS1997
2001	15	13	6	5	2	—	NAICS1997
2002	13	12	7	4	1	—	NAICS1997
2003	12	12	7	4	1	—	NAICS2002
2004	13	13	5	5	1	—	NAICS2002
2005	11	11	4	5	1	—	NAICS2002
2006	11	11	4	6	1	—	NAICS2002
2007	12	12	2	8	2	—	NAICS2002
2008	15	14	3	9	2	—	NAICS2007
2009	12	12	2	8	2	—	NAICS2007
2010	12	12	3	7	2	—	NAICS2007
2011	11	11	4	5	2	—	NAICS2007
2012	9	9	3	4	2	—	NAICS2012
2013	11	11	4	5	2	—	NAICS2012
2014	9	9	2	5	2	—	NAICS2012
2015	10	10	3	5	2	—	NAICS2012
2016	10	10	3	5	2	—	NAICS2012
2017	14	14	5	6	3	—	NAICS2017
2018	13	13	5	5	3	—	NAICS2017
2019	14	14	3	8	3	—	NAICS2017
2020	12	12	3	7	—	—	NAICS2017
2021	16	13	—	8	3	—	NAICS2017
2022	17	15	5	8	—	—	NAICS2022
2023	18	16	7	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 03235. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
03231	4.0 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.