BMIE Market 06066

Tolland County, Connecticut · ZCTA boundaries as of 2020

Profile

Population (current estimate)	30,577 2020–2024 ACS 5-year estimate ±32 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	13,611 2020–2024 ACS 5-year estimate ±414 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	29,219 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	13,911 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$85,356 2020–2024 ACS 5-year estimate ±5,752 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.4 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,425 2020–2024 ACS 5-year estimate ±77 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$275,500 2020–2024 ACS 5-year estimate ±10,614 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	17.7 sq mi Census Gazetteer 2020
Restaurants	66 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 06066
Restaurants per 10,000 residents	19.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+8.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+24.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+11.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+26.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	71 (range 66–76) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.70) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	81 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	61 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 06066. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.70, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Connecticut and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 258, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.4	81	40%	+32.6
Restaurant Opportunity Score	63.2	63	35%	+22.1
Market Momentum Score	60.7	61	25%	+15.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	30,577	89	40%	+35.7
Median household income (ACS)	85,356	68	40%	+27.4
Households (ACS)	13,611	92	20%	+18.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	24.5	67	35%	+23.3
Restaurants per 10,000 residents (lower = more room)	21.6	33	25%	+8.4
Population (ACS)	30,577	89	20%	+17.8
Median household income (ACS)	85,356	68	20%	+13.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	8.2	65	50%	+32.7
10-year restaurant growth	24.5	67	30%	+20.0
20-year restaurant growth	11.9	41	20%	+8.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (111)

By cuisine

American 22 · Pizza 18 · Coffee 12 · Italian 12 · Bakery 10 · Dessert 10 · Asian 9 · Sandwiches 9 · Burgers 6 · Chinese 5 · Mexican 5 · Juice / smoothies 4 · Breakfast 3 · Ice cream / frozen desserts 3 · Japanese 3 · Caribbean 2 · Chicken / wings 2 · European 2 · German / Eastern European 2 · Seafood 2 · Southwestern / Tex-Mex 2 · BBQ 1 · Cajun, Creole, Southern 1 · Healthy / salads / bowls 1 · Indian 1 · Latin American (other) 1 · Middle Eastern 1 · Sushi 1 · Thai 1 · Vietnamese 1

By type

Restaurant (service type not stated) 63 · Quick service 23 · Bakery 15 · Casual dining 13 · Bar 12 · Dessert 11 · Coffee shop 10 · Café 6 · Juice, smoothie, tea 4 · Specialty food shop 3 · Other 3 · Buffet 1 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
40 West Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	40 West St #1	open
7 Brew Coffee	Coffee shop	Coffee	35 Talcottville Rd	open
99 Restaurants 99 Restaurants	Casual dining · Restaurant (service type not stated) · Bar	American	295 Hartford Turnpike	open
A1 Brick Oven Pizza	Restaurant (service type not stated)	Pizza · Italian	312 Hartford Turnpike	open
Adam's Polish Foods	Restaurant (service type not stated)	German / Eastern European · European	205 Talcottville Rd	open
Angellino's Restaurant	Restaurant (service type not stated)		346 Kelly Rd	open
Anthony's Pizza Restaurant	Restaurant (service type not stated)	Italian · Pizza · Middle Eastern	216 Hartford Turnpike	open
Antonios Italian Pizza	Restaurant (service type not stated)	Pizza · Italian	3335 W Main St	open
Back to Roots Pharmstand & Microbakery	Bakery	Bakery	31 Heidi Dr	open
Beni's Restaurant	Casual dining · Restaurant (service type not stated) · Bar	American	1280 Hartford Turnpike	open
Bento Sushi	Restaurant (service type not stated)		35 Talcottville Rd	open
Between Rounds Bakery Sandwich Cafe Between Rounds - Bakery Sandwich Café	Bakery · Café	Bakery · Sandwiches · Coffee	243 Hartford Tpke	open
Between Rounds Vernon,Ct	Bakery	Bakery	229 Talcottville Rd	open
Bianna's Pizza	Restaurant (service type not stated)	Pizza · Italian	36 Ward St	open
BIRDCODE Hot Chicken	Bar		35 Talcottville Rd	open
Blimpie	Quick service		73 East St	open
Burger King Burger King	Quick service	Burgers · American	304 Hartford Turnpike	open
Burger King Burger King	Restaurant (service type not stated) · Quick service	Burgers · American	75 Reservoir Rd	open
Carvel Carvel Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	243 Hartford Turnpike	open
Center Pizza Restaurant	Restaurant (service type not stated)	Pizza	534 Talcottville Rd	open
Charlies	Specialty food shop · Quick service	Sandwiches	520 Hartford Tpke	open
China Taste	Restaurant (service type not stated)	Chinese · Asian	75 East St	open
City Sports Grille Spare Time Greenville	Bar · Casual dining		350 Talcottville Rd	open
ConeHeads Creamery	Dessert	Ice cream / frozen desserts	95 Hartford Turnpike	open
Craft Pizza Company	Restaurant (service type not stated)	Pizza · Italian	458 Talcottville Rd	open
Craig's Kitchen	Restaurant (service type not stated)	Cajun, Creole, Southern · American	13 W Main St	open
D'Angelo Grilled Sandwiches D'Angelo Grilled Sandwiches	Specialty food shop · Quick service	Sandwiches · American	200 Hartford Turnpike	open
Denny's	Café · Restaurant (service type not stated) · Casual dining	Breakfast · Coffee · American	35 Talcottville Rd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	36 Windsor Avenue	open
Dragonfly Nutrition And Energy	Restaurant (service type not stated) · Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	352 Hartford Tpke	open
Dunkin Donuts Dunkin'	Bakery · Restaurant (service type not stated) · Dessert · Coffee shop	Dessert · Coffee	444 Hartford Tpke	open
Dunkin Donuts Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	38 Windsor Ave	open
Dunkin' Dunkin'	Quick service · Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	83 Talcottville Rd	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	520 Talcottville Rd	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	30 Lafayette Sq	open
Elmo's Dockside	Restaurant (service type not stated)	Seafood · American	48 Hartford Turnpike	open
Embark Financial Insurance Partners Llc-sba Small 7a Term	Restaurant (service type not stated)		220 Hartford Tpke	open
Family's Pizza & Grinders	Restaurant (service type not stated)	Pizza · Italian	352 Hartford Turnpike	open
Fiesta Mexicana	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	520 Hartford Turnpike	open
Friendly's Friendly's	Juice, smoothie, tea · Casual dining	Juice / smoothies · American	103 Talcottville Rd	open
Great Harvest Bread Co.	Bakery · Restaurant (service type not stated)	Bakery · American	425 Talcottville Rd	open
Jamaican Kitchen Jamaican Kitchen	Restaurant (service type not stated)	Caribbean	243 Hartford Turnpike	open
Jeff's Kettle Corn	Other · Dessert	Dessert	243 Hartford Tpke	open
Jefferson Fry Co. Vernon	Restaurant (service type not stated)	American	35 Talcottville Rd	open
Jersey Mike's Subs	Quick service		35 Talcottville Rd	open
Kevin's Coffee Roasters	Coffee shop · Restaurant (service type not stated) · Café	Coffee	78 Windsor Ave	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	328 Hartford Turnpike	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		229 Talcottville Road	open
Krispy Krunchy Chicken	Quick service		60 School St	open
Little Mark's Big BBQ	Restaurant (service type not stated)	BBQ · American	226 Talcottville Rd	open
Manyaman Bakeshop	Bakery · Dessert	Bakery · Dessert	101 West St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	89 Talcotville Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	74 Reservoir Rd	open
Mexico Lindo Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	81 East St	open
Mitchell's Restaurant	Casual dining	American · Breakfast	1237 Hartford Tpke	open
Moe's Southwest Grill Moe's Southwest Grill	Casual dining · Bar	Southwestern / Tex-Mex · Mexican	35 Talcottville Rd	open
MrBeast Burger	Restaurant (service type not stated)	Burgers	103 Talcottville Rd	open
New England Pizza	Restaurant (service type not stated)	Pizza	911 Hartford Tpke	open
Ocho Rios Grill	Restaurant (service type not stated)	Caribbean	76 Union St	open
OKI Asian Bistro	Restaurant (service type not stated)	Japanese · Asian	415 Hartford Tpke	open
Pancho Loco	Restaurant (service type not stated)	Mexican	218 Talcottville Rd	open
Panda Palace Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	519 Talcottville Rd	open
Papa Gino's	Restaurant (service type not stated)	Pizza	35 Talcottville Rd	open
Paradise Pizza Family Restaurant	Restaurant (service type not stated)	Pizza · Italian	575 Talcottville Rd unit a	open
Pastry Bag Cake Co.	Bakery	Bakery	101 West St	open
Paul's Pizza & Restaurant	Restaurant (service type not stated)	Pizza · Italian	593 Talcottville Rd	open
Peking House	Restaurant (service type not stated)	Chinese · Asian	176 Union St	open
People's Choice	Restaurant (service type not stated)	Pizza	458 Talcottville Rd	open
PhoLy	Restaurant (service type not stated)	Vietnamese · Asian	352 Hartford Turnpike	open
Pizza Palace Restaurant	Restaurant (service type not stated)	Pizza · Italian	20 E Main St	open
Rein's Deli	Specialty food shop · Quick service	Sandwiches · American	435 Hartford Tpke	open
Rita's Italian Ice & Frozen Custard Rita's Italian Ice & Frozen Custard	Dessert · Bar	Dessert · Ice cream / frozen desserts	378 Kelly Rd	open
Rocking Horse Bar & Grill	Casual dining · Bar	American	57 Hartford Tpke	open
Russ's Time	Restaurant (service type not stated)	American	13 W Main St	open
Samurai Sushi & Hibachi Llc	Restaurant (service type not stated)		415 Hartford Tpke	open
Shah's Halal Food Shah's Halal Food	Quick service		35 Talcottville Rd	open
Sichuan Pepper	Restaurant (service type not stated)	Chinese · Asian	435 Hartford Turnpike	open
Simply Thai Restaurant	Restaurant (service type not stated)	Thai · Asian	409 Hartford Tpke	open
Smoke And Vape Llc	Bar		200 Hartford Tpke	open
South Windsor Donuts, Inc	Restaurant (service type not stated)		444 Hartford Tpke	open
Square Peg Pizzeria Vernon Square Peg Pizzeria: Shelton	Restaurant (service type not stated)	Pizza · Italian	226 Talcottville Rd	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	135 Talcottville Rd	open
Subway	Other	Sandwiches	53 Hartford Tpke	open
Subway	Other	Sandwiches	520 Talcottville Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	69 Windsor Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	30 Hyde Ave	open
Taco Bell Taco Bell	Quick service	Mexican	129 Talcottville Rd	open
The Creative Crumb Co.	Bakery · Dessert	Bakery · Dessert	15 Bette Cir	open
The Cupcake Brake	Bakery	Bakery	101 West St	open
The Dirty Bird	Bar · Casual dining		341 Kelly Rd	open
The Teachers Lounge	Bar		35 Donnell Rd	open
Tian Llc	Restaurant (service type not stated)		435 Hartford Tpke Ste G	open
Tiki Bar	Bar · Casual dining	Seafood	66 Duncaster Ln	open
Twice Ice Llc	Restaurant (service type not stated)		378 Kelly Rd	open
Umami Japanese Restaurant	Restaurant (service type not stated)	Japanese · Asian	172 Union St	open
Unicorn Polish Bakery	Bakery	Bakery · German / Eastern European · European	378 Kelly Rd	open
Utsav Indian Cuisine	Restaurant (service type not stated) · Casual dining	Indian · American	575 Talcottville Rd	open
Vernon Coffee Roasters	Coffee shop · Café	Coffee · American	520 Hartford Turnpike	open
Vernon Diner	Casual dining	American · Breakfast	453 Hartford Tpke	open
Vernon Pizza Restaurant	Restaurant (service type not stated)	Pizza · Italian	1199 Hartford Tpke	open
Wang's Buffet	Buffet · Restaurant (service type not stated)	Japanese · Sushi	295 Hartford Tpke	open
Wendy's Wendy's	Quick service	Burgers · American	145 Talcottville Road	open
Windham Donuts Inc	Restaurant (service type not stated)		444 Hartford Tpke	open
Wingstop Wingstop	Quick service	Chicken / wings · American	35 Talcottville Rd, Ste 19B	open
Wood-n-Tap Wood-n-Tap	Casual dining · Restaurant (service type not stated) · Bar	American	236 Hartford Turnpike	open
Woodbridge Pizza Co.	Restaurant (service type not stated)	Pizza · Sandwiches · Italian	40 Windsorville Rd	open
Xpress Pizza	Restaurant (service type not stated)	Pizza	575 Talcottville Rd	open
Yang Zi Jiang	Restaurant (service type not stated)	Chinese · Asian	378 Kelly Rd #7B	open
Zach’s Chicken & Grill	Quick service		13 W Main St	open
Foreign Auto Of Vernon Llc	Restaurant (service type not stated)		50 Windsor Ave	closed
R House Restaurant Llc	Restaurant (service type not stated)		520 Hartford Tpke	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	57	52	—	—	—	5	SIC1987
1995	50	47	—	—	—	3	SIC1987
1996	55	52	—	—	—	3	SIC1987
1997	58	55	—	—	—	3	SIC1987
1998	59	52	29	19	4	3	NAICS1997
1999	55	48	24	18	5	3	NAICS1997
2000	55	49	24	19	5	4	NAICS1997
2001	54	46	23	17	6	5	NAICS1997
2002	54	48	28	15	5	3	NAICS1997
2003	64	59	37	18	4	3	NAICS2002
2004	59	54	33	15	6	3	NAICS2002
2005	53	48	29	12	7	3	NAICS2002
2006	53	47	26	16	5	3	NAICS2002
2007	57	53	25	20	8	3	NAICS2002
2008	57	53	25	20	8	3	NAICS2007
2009	65	53	25	21	7	3	NAICS2007
2010	67	56	28	21	7	3	NAICS2007
2011	60	50	23	19	8	3	NAICS2007
2012	60	55	27	20	8	3	NAICS2012
2013	58	53	25	19	8	3	NAICS2012
2014	62	56	27	21	7	3	NAICS2012
2015	62	56	25	22	8	3	NAICS2012
2016	65	59	27	23	8	3	NAICS2012
2017	67	62	27	24	9	3	NAICS2017
2018	65	61	26	26	8	—	NAICS2017
2019	67	63	28	26	8	—	NAICS2017
2020	60	57	25	25	7	—	NAICS2017
2021	64	61	24	29	8	—	NAICS2017
2022	70	66	25	31	9	—	NAICS2022
2023	70	66	28	27	11	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 06066. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
06042	4.0 mi	50	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.