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BMIE Market 06268

Tolland County, Connecticut · ZCTA boundaries as of 2020

Profile

Population (current estimate)11,772
2020–2024 ACS 5-year estimate ±815 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households3,828
2020–2024 ACS 5-year estimate ±333 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count11,481
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units3,776
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$55,219
2020–2024 ACS 5-year estimate ±15,195 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age21.9
2020–2024 ACS 5-year estimate ±0 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,600
2020–2024 ACS 5-year estimate ±125 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$348,600
2020–2024 ACS 5-year estimate ±30,445 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area26.6 sq mi
Census Gazetteer 2020
Restaurants40
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 06268
Restaurants per 10,000 residents26.1
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+29.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+48.2%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+150.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202845 (range 40–50)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.51) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score51 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score52 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score48 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score54 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 51 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score52.15240%+20.8
Restaurant Opportunity Score47.94835%+16.8
Market Momentum Score54.45425%+13.6
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 52 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)11,7727340%+29.3
Median household income (ACS)55,2192240%+8.8
Households (ACS)3,8287020%+14.1
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 48 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth29.07035%+24.7
Restaurants per 10,000 residents (lower = more room)34.01725%+4.2
Population (ACS)11,7727320%+14.6
Median household income (ACS)55,2192220%+4.4
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 54 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth29.07030%+21.1
20-year restaurant growth48.26220%+12.4
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (78)

By cuisine

Pizza 11 · American 9 · Coffee 8 · Asian 7 · Chicken / wings 6 · Sandwiches 5 · Chinese 4 · Dessert 4 · Italian 4 · Burgers 3 · Japanese 3 · Mexican 3 · Tea / bubble tea 3 · Bakery 2 · Breakfast 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · Mediterranean 2 · Hawaiian / Pacific 1 · Indian 1 · Juice / smoothies 1 · Middle Eastern 1 · Noodles / ramen / pho 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 53 · Bar 13 · Quick service 12 · Casual dining 8 · Bakery 6 · Coffee shop 6 · Dessert 6 · Café 4 · Juice, smoothie, tea 4 · Other 4 · Delivery-focused 1 · Fast casual 1 · Food truck 1 · Specialty food shop 1

NameTypeCuisineAddressStatus
Altnaveigh Inn & RestaurantRestaurant (service type not stated)957 Storrs Rdopen
Asian Cafe LlcRestaurant (service type not stated)1232 Storrs Rdopen
Bagel Zone Cafe & GrillBakery · CaféBakery · Coffee · American1232 Storrs Rdopen
Baja CafeRestaurant (service type not stated)Mexican134 N Eagleville Rdopen
Blaze Pizza Blaze PizzaQuick servicePizza · Italian12 Royce Ciropen
BlimpieOtherSandwiches1244 Storrs Rdopen
Bonchon Storrs - Storrs RdRestaurant (service type not stated)Asian · Chicken / wings1232 Storrs Rdopen
Brooklyn Dumpling ShopRestaurant (service type not stated)106 Royce Circleopen
Brothers DeliRestaurant (service type not stated)Pizza1232 Storrs Rdopen
Bryan’s mojitosBar2 Yale Rdopen
Chang's GardenRestaurant (service type not stated)Chinese · Asian1244 Storrs Rdopen
Chuck's Steak House and Margarita GrillCasual dining · BarSteakhouse · Mexican1498 Stafford Rdopen
College PizzaRestaurant (service type not stated)PizzaCollege Pizzaopen
Cousin Jimmy's Pizza BarBarPizza · Italian847 Stafford Roadopen
D.P. Dough D.P. Dough Virginia TechRestaurant (service type not stated)Pizza · American1232 Storrs Rdopen
Dave's Deli LlcRestaurant (service type not stated)1232 Storrs Rdopen
Domino's Domino's PizzaQuick service · Delivery-focusedPizza1244 Storrs Rdopen
Dunkin Donuts Dunkin'Bakery · Restaurant (service type not stated) · Dessert · Coffee shopDessert · Coffee2103 Storrs Rdopen
Dunkin Donuts Dunkin'Coffee shop · Quick service · Dessert · BakeryCoffee · Dessert1659 Storrs Rdopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee12 Royce Ciropen
Dunkin' DonutsBakery · Restaurant (service type not stated) · DessertDessert134 N Eagleville Rdopen
Eat Well USARestaurant (service type not stated) · Other370 Gurleyville Rdopen
EatjoyRestaurant (service type not stated) · Juice, smoothie, tea · Fast casualHawaiian / Pacific · Asian · Tea / bubble tea · Healthy / salads / bowls1 Royce Cir #105open
FroyoworldOther · DessertIce cream / frozen desserts1 Dog Ln Unit A103open
Gansett Wraps Gansett Wraps GrotonSpecialty food shop · Quick serviceSandwiches12 Royce Ciropen
Geno's GrilleRestaurant (service type not stated)Italian9 Dog Lnopen
Grapevine Catering LlcRestaurant (service type not stated)16 King Hill Rdopen
Grille 86Restaurant (service type not stated)American33 Wilbur Cross Wayopen
Han's Seoul BBQRestaurant (service type not stated)1 Dog Lnopen
Haven Hot Chicken Haven Hot ChickenRestaurant (service type not stated) · Casual diningChicken / wings · American1206 Storrs Rdopen
Hops 44Casual dining · Bar625 Middle Turnpikeopen
Huskies Restaurant & BarBar28 King Hill Rdopen
Huskies Restaurant and BarCasual dining · BarAmerican33 Wilbur Cross Wayopen
Husky PizzaRestaurant (service type not stated)Pizza9 Dog Lnopen
Incredible Burgers & DogsRestaurant (service type not stated)Burgers134 N Eagleville Rdopen
J&C Asian GardenRestaurant (service type not stated)Chinese · Sushi · Japanese · Asian1232 Storrs Rdopen
Jack RabbitsRestaurant (service type not stated)Burgers1244 Storrs Rdopen
Jefferson Fry CoQuick service9 Dog Ln Ste 111open
K.h.r. IncRestaurant (service type not stated)134 N Eagleville Rdopen
Kathmandu Kitchen & BarBar · Restaurant (service type not stated)Asian33 Wilbur Cross Way Ste 103open
Little AladdinRestaurant (service type not stated)Mediterranean · Middle Eastern1232 Storrs Rdopen
Lizzie's Curbside CuisineFood truckWhitney Rd.open
Moe's Southwest Grill Moe's Southwest GrillRestaurant (service type not stated)Southwestern / Tex-Mex · Mexican1 Dog Lnopen
Moe's SW GrillQuick service · Restaurant (service type not stated) · Casual dining · Bar101 Dog Lnopen
MOOYAH Burgers, Fries & Shakes MOOYAH Burgers, Fries & ShakesQuick serviceBurgers · American1 Dog Lnopen
Mountain Dairy CreameryDessertIce cream / frozen desserts483 Browns Rdopen
Nautical BowlsRestaurant (service type not stated)Healthy / salads / bowls34 Wilbur Cross Way, Suites 101A & 101Bopen
Oriental Cafe RestaurantRestaurant (service type not stated)Asian · Japanese · ChineseExit 68, 1232 Storrs Rd #84open
Pizza Mike's PizzeriaRestaurant (service type not stated)Pizza · Italian1659 Storrs Rdopen
Pizza StationRestaurant (service type not stated)Pizza871 Stafford Rdopen
Poindexter CoffeeRestaurant (service type not stated) · Coffee shop · BarCoffee855 Bolton Rdopen
Pub 32Bar847 Stafford Rdopen
Purele Waxing And Spa CorpRestaurant (service type not stated)9 Dog Ln Ste B109open
Randy's Wooster St. Pizza ShopRestaurant (service type not stated)Pizza1232 Storrs Rdopen
Red Rock Cafe RestaurantBar · Restaurant (service type not stated) · Casual dining591 Middle Tpkeopen
Sara's PocketsRestaurant (service type not stated)Mediterranean125 N. Eagleville Roadopen
Spice VenueRestaurant (service type not stated)1232 Storrs Rdopen
Spring Hill CafeCoffee shop · Restaurant (service type not stated) · CaféCoffee · Breakfast1029 Storrs Rdopen
Square Peg PizzeriaRestaurant (service type not stated)9 Dog Lnopen
Starbucks Coffee Company StarbucksCoffee shop · Café · BakeryCoffee · Bakery1220 Storrs Rdopen
Storrs CT #162 - University of Connecticut (UCONN) MooyahQuick service1 Dog Lane, Suite 108open
Storrs, CT - Storrs Rd. Blaze PizzaRestaurant (service type not stated)Pizza12 Royce Circleopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches1 Dog Lane Bldg TS-1 Suite # A106open
SubwayQuick service · Restaurant (service type not stated)Sandwiches125B N Eagleville Rdopen
Subway - New EnglandOtherSandwiches167 Baxter Rdopen
Tang Bbq & KaraokeRestaurant (service type not stated)Chinese33 Wilbur Cross Wayopen
Tea More CafeCafé · Juice, smoothie, teaCoffee · Tea / bubble tea40 Wilbur Cross Way #101open
Ted's Restaurant & BarCasual dining · Bar16 King Hill Rdopen
The Tavern at Spring HillCasual dining · Restaurant (service type not stated) · Bar957 Storrs Rdopen
The Whale Tea UCONNJuice, smoothie, teaTea / bubble tea40 Wilbur Cross Wayopen
ToastRestaurant (service type not stated)Breakfast · American625 Middle Tpkeopen
Tokyo RamenRestaurant (service type not stated)Japanese · Noodles / ramen / pho · Asian1232 Storrs Rdopen
Uconn Zones IncRestaurant (service type not stated)1232 Storrs Rdopen
Wally's Chicken CoopRestaurant (service type not stated)Chicken / wings134 N Eagleville Rdopen
Wing ExpressRestaurant (service type not stated)Indian · Chicken / wings134 N Eagleville Rdopen
Wings Over Storrs Wings Over GreenvilleRestaurant (service type not stated) · Quick serviceChicken / wings · American1254 Storrs Rdopen
WingstopQuick service · Restaurant (service type not stated)Chicken / wings1206 Storrs Rdopen
Zenny's RestaurantRestaurant (service type not stated)American625 Middle Tpkeopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199417161SIC1987
199520191SIC1987
199622211SIC1987
199727261SIC1987
1998292615631NAICS1997
1999302615831NAICS1997
2000292415721NAICS1997
2001322716831NAICS1997
20023228141221NAICS1997
20033027111151NAICS2002
20043430141242NAICS2002
20053632141532NAICS2002
20063431131532NAICS2002
20073533161521NAICS2002
20083532141621NAICS2007
2009323014142NAICS2007
2010313014142NAICS2007
2011313014142NAICS2007
2012343211165NAICS2012
2013333110165NAICS2012
2014373512185NAICS2012
2015383515146NAICS2012
2016383513166NAICS2012
20174642131910NAICS2017
2018434012199NAICS2017
2019434013207NAICS2017
2020444112227NAICS2017
2021413812215NAICS2017
2022433914187NAICS2022
2023444014197NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 06268. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
062690.7 mi22016
062503.1 mi82023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.