BMIE Market 06339

New London County, Connecticut · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,113 2020–2024 ACS 5-year estimate ±573 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,344 2020–2024 ACS 5-year estimate ±360 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,302 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,319 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$106,403 2020–2024 ACS 5-year estimate ±14,606 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,244 2020–2024 ACS 5-year estimate ±663 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$330,500 2020–2024 ACS 5-year estimate ±50,084 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	25.6 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 06339
Restaurants per 10,000 residents	10.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+75.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+250.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	8 (range 6–9) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.13) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	75 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	64 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	47 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 06339. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.13, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Connecticut and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 258, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.4	75	40%	+30.1
Restaurant Opportunity Score	63.5	64	35%	+22.2
Market Momentum Score	46.6	47	25%	+11.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,113	69	40%	+27.8
Median household income (ACS)	106,403	85	40%	+33.9
Households (ACS)	3,344	68	20%	+13.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	7.7	82	25%	+20.4
Population (ACS)	9,113	69	20%	+13.9
Median household income (ACS)	106,403	85	20%	+17.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	75	76	20%	+15.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (21)

By cuisine

American 5 · Coffee 5 · Bakery 4 · Italian 3 · Asian 1 · Breakfast 1 · Burgers 1 · Chinese 1 · Dessert 1 · Ice cream / frozen desserts 1 · Pizza 1 · Sandwiches 1

By type

Restaurant (service type not stated) 12 · Bakery 5 · Bar 5 · Coffee shop 5 · Café 3 · Casual dining 2 · Dessert 2 · Other 1 · Quick service 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Alta Strada Restaurant Alta Strada Foxwoods	Restaurant (service type not stated) · Bar	Italian	39 Norwich Westerly Rd	open
Ben & Jerry's	Dessert	Ice cream / frozen desserts	39 Norwich Westerly Rd	open
Center Bar	Bar		350 Trolley Line Blvd	open
Douwe Egberts	Restaurant (service type not stated) · Coffee shop · Bar	Coffee · Burgers	39 Norwich Westerly Rd.	open
Dunkin'	Coffee shop	Coffee		open
Dunkin'	Coffee shop · Restaurant (service type not stated) · Quick service · Dessert · Café · Bakery	Coffee · Dessert	39 Norwich-Westerly Rd, Near Hard Rock Cafe	open
Foxwoods Paragon Restaurant	Restaurant (service type not stated)	American	39 Norwich Westerly Rd	open
Hoppy Hippo	Bar		Cranwood Rd	open
Ledyard Pizza	Restaurant (service type not stated)	Pizza · Italian	126 Gallup Hill Rd	open
Lucille's Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	740 Colonel Ledyard Hwy	open
Maugle Sierra Vineyards	Winery / distillery / taproom · Bar		825 Colonel Ledyard Highway, CT-117	open
Ming Moon Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	756 Colonel Ledyard Hwy #3	open
Parke's Place Family Restaurant	Casual dining · Restaurant (service type not stated)	Breakfast · American	678 Colonel Ledyard Hwy	open
R.e.g. Properties 3 Llc	Restaurant (service type not stated)		1949 Center Groton Rd	open
SUBWAY	Other	Sandwiches	758 Colonel Ledyard Hwy	open
Sugar Rush	Bakery	American · Bakery	39 Norwich Westerly Rd	open
The Country House Kitchen	Bakery	Bakery	534 Colonel Ledyard Hwy	open
The Salty Heifer Diner	Restaurant (service type not stated)	American	678 Colonel Ledyard Hwy	open
Valentino's Restaurant & Pizzeria	Restaurant (service type not stated) · Casual dining	Italian · American	725 Colonel Ledyard Hwy	open
Zest Coffee Bar Zest	Bakery · Coffee shop · Café	Bakery · Coffee	749 Colonel Ledyard Hwy	open
Zest Fresh Pastry	Bakery · Restaurant (service type not stated)	Bakery	7 Highview Ter	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	2	2	—	—	—	—	SIC1987
1995	2	2	—	—	—	—	SIC1987
1996	2	2	—	—	—	—	SIC1987
1997	4	3	—	—	—	1	SIC1987
1998	4	2	—	2	—	2	NAICS1997
1999	3	2	—	2	—	1	NAICS1997
2000	3	2	—	2	—	1	NAICS1997
2001	3	3	1	2	—	—	NAICS1997
2002	3	3	—	3	—	—	NAICS1997
2003	4	4	1	3	—	—	NAICS2002
2004	6	4	1	3	—	1	NAICS2002
2005	5	3	—	3	—	1	NAICS2002
2006	7	6	2	4	—	—	NAICS2002
2007	6	4	1	3	—	1	NAICS2002
2008	9	6	4	2	—	—	NAICS2007
2009	11	9	6	2	—	—	NAICS2007
2010	12	9	5	4	—	—	NAICS2007
2011	13	10	5	4	1	—	NAICS2007
2012	9	6	3	2	1	—	NAICS2012
2013	10	7	4	2	1	—	NAICS2012
2014	11	7	4	2	1	1	NAICS2012
2015	8	5	3	1	1	1	NAICS2012
2016	9	5	3	1	1	1	NAICS2012
2017	11	7	5	—	—	—	NAICS2017
2018	9	7	5	—	—	—	NAICS2017
2019	9	7	5	—	—	—	NAICS2017
2020	9	7	5	—	—	—	NAICS2017
2021	10	6	4	—	—	—	NAICS2017
2022	13	8	6	—	—	—	NAICS2022
2023	9	7	5	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 06339. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
06338	1.8 mi	10	2023
06335	3.6 mi	10	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.