BMIE Market 06359

New London County, Connecticut · ZCTA boundaries as of 2020

Profile

Population (current estimate)	5,160 2020–2024 ACS 5-year estimate ±17 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,114 2020–2024 ACS 5-year estimate ±177 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,313 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,314 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$123,938 2020–2024 ACS 5-year estimate ±9,792 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	50.8 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,298 2020–2024 ACS 5-year estimate ±1,058 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$397,100 2020–2024 ACS 5-year estimate ±39,198 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	54.2 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 06359
Restaurants per 10,000 residents	20.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+9.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+20.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+9.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	14 (range 11–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.29) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	61 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	73 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	46 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 06359. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.29, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Connecticut and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 258, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	73.4	73	40%	+29.3
Restaurant Opportunity Score	56.6	57	35%	+19.8
Market Momentum Score	46.0	46	25%	+11.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	5,160	61	40%	+24.4
Median household income (ACS)	123,938	92	40%	+36.6
Households (ACS)	2,114	62	20%	+12.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	9.1	53	35%	+18.6
Restaurants per 10,000 residents (lower = more room)	23.3	30	25%	+7.4
Population (ACS)	5,160	61	20%	+12.2
Median household income (ACS)	123,938	92	20%	+18.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	9.1	53	30%	+16.0
20-year restaurant growth	20	46	20%	+9.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

American 5 · Italian 4 · Pizza 4 · Dessert 3 · Sandwiches 3 · Bakery 2 · Coffee 2 · Breakfast 1 · Chicken / wings 1 · Hot dogs 1

By type

Restaurant (service type not stated) 13 · Bakery 4 · Bar 4 · Casual dining 4 · Dessert 4 · Quick service 4 · Winery / distillery / taproom 3 · Brewery / taproom 2 · Coffee shop 2 · Other 2 · Catering 1

Name	Type	Cuisine	Address	Status
A Thyme To Cook	Restaurant (service type not stated)		426 NW Corner Rd	open
Buon Appetito Ristorante & Pizzeria	Restaurant (service type not stated)	Italian · Pizza	386 Norwich-Westerly Rd	open
Cheryl Pelchat	Restaurant (service type not stated)		220 Norwich Westerly Rd	open
Dunkin Donuts Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	136 Norwich Westerly Rd	open
Dunkin Donuts Dunkin'	Coffee shop · Dessert · Bakery	Coffee · Dessert · Bakery	563 Providence New London Tpke	open
Dunkin'	Bakery · Dessert	Dessert	248 Connecticut Route 2	open
Glen Meets Brook	Brewery / taproom		17 Putker Rd	open
Goodies Family Restaurant	Restaurant (service type not stated)	American	220 Norwich Westerly Rd	open
Jake's Restaurant	Casual dining	Breakfast · American	220 Norwich-Westerly Rd	open
Johnny Pastrami Sbarro	Quick service · Dessert	Sandwiches · Pizza · American · Italian · Hot dogs	273 Clarks Falls Rd	open
Jonathan Edwards Winery	Winery / distillery / taproom			open
Jonathan Edwards Winery	Winery / distillery / taproom · Bar		74 Chester Maine Rd	open
Jovial	Restaurant (service type not stated) · Other		41 Norwich Westerly Rd	open
Kingdom Of The Hawk Vineyard Kingdom of the Hawk	Winery / distillery / taproom · Bar		113 Pendleton Hill Rd	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	273 Clarks Falls Rd	open
Marku Brothers Trust, Llc	Restaurant (service type not stated)		386 Norwich Westerly Rd	open
Matches Tavern	Casual dining · Bar	American	1 Clubhouse Dr	open
McDonalds	Quick service		552 Providence New London Tpke	open
Mystic Pizza II	Restaurant (service type not stated)	Pizza · Italian	209 Providence-New London Turnpike	open
Raina's Red Onion	Restaurant (service type not stated)	Pizza · Italian	Norwich-Westerly Rd	open
Shunock River Brewery and Village Cafe	Brewery / taproom · Casual dining · Bar		2 Wyassup Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	323 Clarks Falls Road	open
SUBWAY	Other	Sandwiches	230 Norwich Westerly Road	open
Tea Garden Chinese Restaurant	Restaurant (service type not stated)		391 Norwich Westerly Rd	open
The Tin Peddler	Restaurant (service type not stated) · Casual dining	American	230 Norwich-Westerly Rd	open
Wild Briars Farm & Mico Bakery	Bakery · Catering	Bakery	255 Pendleton Hill Rd	open
Xing Long Chinese Restaurant	Restaurant (service type not stated)		391 Norwich Westerly Rd	open
press on sandwich crafters	Other	Sandwiches	391 Norwich Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	11	—	—	—	—	SIC1987
1995	10	10	—	—	—	—	SIC1987
1996	8	8	—	—	—	—	SIC1987
1997	12	12	—	—	—	—	SIC1987
1998	11	10	3	3	4	—	NAICS1997
1999	14	12	5	3	4	—	NAICS1997
2000	12	10	3	3	4	—	NAICS1997
2001	12	10	3	3	4	—	NAICS1997
2002	12	10	4	2	4	—	NAICS1997
2003	12	10	5	1	4	—	NAICS2002
2004	14	12	6	1	5	—	NAICS2002
2005	13	11	5	2	4	—	NAICS2002
2006	13	11	4	4	3	—	NAICS2002
2007	13	11	4	3	4	—	NAICS2002
2008	13	11	4	2	5	1	NAICS2007
2009	14	11	4	3	4	1	NAICS2007
2010	13	11	4	3	4	1	NAICS2007
2011	14	12	6	3	3	1	NAICS2007
2012	11	8	3	3	2	—	NAICS2012
2013	13	11	3	4	4	—	NAICS2012
2014	13	11	3	4	4	—	NAICS2012
2015	10	7	1	3	3	—	NAICS2012
2016	11	8	1	4	3	—	NAICS2012
2017	14	11	5	3	3	—	NAICS2017
2018	15	12	6	4	—	—	NAICS2017
2019	13	10	4	4	—	—	NAICS2017
2020	14	11	5	4	—	—	NAICS2017
2021	16	13	6	5	—	—	NAICS2017
2022	15	12	6	4	—	—	NAICS2022
2023	15	12	6	4	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 06359. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
02833	4.6 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.