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BMIE Market 06853

Fairfield County, Connecticut · ZCTA boundaries as of 2020

Profile

Population (current estimate)3,171
2020–2024 ACS 5-year estimate ±450 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,250
2020–2024 ACS 5-year estimate ±151 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count3,646
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,554
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$250,001
2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age45.6
2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,871
2020–2024 ACS 5-year estimate ±648 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$1,610,200
2020–2024 ACS 5-year estimate ±195,613 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area1.2 sq mi
Census Gazetteer 2020
Restaurants5
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 06853
Restaurants per 10,000 residents13.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+25.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+66.7%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-28.6%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20285 (range 4–7)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.15) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score73 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score72 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score74 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score72 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 73 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score71.87240%+28.7
Restaurant Opportunity Score73.77435%+25.8
Market Momentum Score72.17225%+18.0
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 72 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)3,1715340%+21.2
Median household income (ACS)250,00110040%+39.9
Households (ACS)1,2505320%+10.7
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 74 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth66.78735%+30.6
Restaurants per 10,000 residents (lower = more room)15.85025%+12.5
Population (ACS)3,1715320%+10.6
Median household income (ACS)250,00110020%+20.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 72 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth258150%+40.4
10-year restaurant growth66.78730%+26.2
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (5)

By cuisine

American 1 · Coffee 1 · Ice cream / frozen desserts 1 · Italian 1 · Pizza 1 · Seafood 1

By type

Restaurant (service type not stated) 5 · Bar 1 · Café 1 · Casual dining 1 · Coffee shop 1 · Dessert 1

NameTypeCuisineAddressStatus
Arden's RowaytonCafé · Restaurant (service type not stated) · Coffee shopCoffee158 Rowayton Aveopen
Brendan's 101Restaurant (service type not stated) · DessertIce cream / frozen desserts101 Rowayton Aveopen
Rowayton PizzaRestaurant (service type not stated)Pizza · Italian104 Rowayton Aveopen
Rowayton SeafoodRestaurant (service type not stated)Seafood89 Rowayton Aveopen
Sails American GrillCasual dining · Restaurant (service type not stated) · BarAmerican148 Rowayton Aveopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199477SIC1987
199566SIC1987
199666SIC1987
199777SIC1987
19987413NAICS1997
19996523NAICS1997
2000853112NAICS1997
200174312NAICS1997
200265221NAICS1997
200355221NAICS2002
200455221NAICS2002
200544211NAICS2002
200666321NAICS2002
20075422NAICS2002
20085422NAICS2007
20095422NAICS2007
20106532NAICS2007
20115422NAICS2007
20124422NAICS2012
20133321NAICS2012
20145541NAICS2012
20154431NAICS2012
20164431NAICS2012
2017665NAICS2017
2018443NAICS2017
2019543NAICS2017
2020765NAICS2017
2021543NAICS2017
2022653NAICS2022
2023653NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 06853. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
068541.8 mi1032023
068202.3 mi632023
068552.5 mi332023
068504.3 mi412023
069064.4 mi172023
069074.9 mi252023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.