BMIE Market 07018
Essex County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 28,924 2020–2024 ACS 5-year estimate ±1,753 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 12,287 2020–2024 ACS 5-year estimate ±793 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 28,322 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 12,909 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $62,564 2020–2024 ACS 5-year estimate ±6,237 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 38.7 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,532 2020–2024 ACS 5-year estimate ±103 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $353,800 2020–2024 ACS 5-year estimate ±22,624 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 1.7 sq mi Census Gazetteer 2020 |
| Restaurants | 34 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07018 |
| Restaurants per 10,000 residents | 12.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -17.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +9.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +17.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +70.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 43 (range 35–52) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.20) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 56 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 67 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 32 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07018. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.20, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 56 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 67.0 | 67 | 40% | +26.8 |
| Restaurant Opportunity Score | 59.7 | 60 | 35% | +20.9 |
| Market Momentum Score | 32.0 | 32 | 25% | +8.0 |
Consumer Market Score: 67 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 28,924 | 88 | 40% | +35.3 |
| Median household income (ACS) | 62,564 | 34 | 40% | +13.8 |
| Households (ACS) | 12,287 | 90 | 20% | +17.9 |
Restaurant Opportunity Score: 60 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 9.7 | 54 | 35% | +18.8 |
| Restaurants per 10,000 residents (lower = more room) | 11.8 | 66 | 25% | +16.4 |
| Population (ACS) | 28,924 | 88 | 20% | +17.6 |
| Median household income (ACS) | 62,564 | 34 | 20% | +6.9 |
Market Momentum Score: 32 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -17.1 | 14 | 50% | +7.1 |
| 10-year restaurant growth | 9.7 | 54 | 30% | +16.1 |
| 20-year restaurant growth | 17.2 | 44 | 20% | +8.8 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (110)
By cuisine
American 19 · Caribbean 17 · Coffee 14 · Chicken / wings 11 · Pizza 10 · Bakery 7 · Burgers 7 · Cajun, Creole, Southern 7 · Dessert 6 · Sandwiches 6 · Asian 5 · Chinese 5 · Seafood 5 · Halal / kosher 4 · Breakfast 3 · Italian 3 · Juice / smoothies 3 · British / Irish pub food 2 · Latin American (other) 2 · Middle Eastern 2 · African 1 · BBQ 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Japanese 1 · Mediterranean 1 · Mexican 1 · Spanish / tapas 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 74 · Quick service 27 · Bakery 10 · Café 9 · Casual dining 7 · Dessert 7 · Bar 6 · Coffee shop 5 · Specialty food shop 5 · Juice, smoothie, tea 4 · Delivery-focused 2 · Catering 1 · Fast casual 1 · Food truck 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 134 Evergreen Cafe | Café · Restaurant (service type not stated) | Coffee · Breakfast | 134 Evergreen Pl | open |
| 3S Cafe | Restaurant (service type not stated) | 8 Oak St | open | |
| A Taste Of Royalty LLC | Restaurant (service type not stated) | American · Burgers | 8 Oak St | open |
| Aakash Corp | Restaurant (service type not stated) | 513 Central Ave | open | |
| Alice's Restaurant | Restaurant (service type not stated) | Caribbean | open | |
| Aly's Restaurant | Restaurant (service type not stated) | Caribbean | 372 Dr Martin Luther King Jr Blvd, Ground Floor | open |
| Am bakery | Dessert | Dessert | open | |
| America's Best Wings & Subs | Restaurant (service type not stated) | American · Chicken / wings | 20 S Harrison St | open |
| Anna's Diner Inc | Restaurant (service type not stated) | 374 Main St | open | |
| Applebees East Hanover NJ | Restaurant (service type not stated) | American | open | |
| Aso Rock | Restaurant (service type not stated) | African | 611 Central Ave | open |
| B S Sally Hair Braid | Juice, smoothie, tea | Juice / smoothies | 227 Central Ave | open |
| Bakka Deli & Grocery | Specialty food shop · Quick service | Sandwiches | 520 Main St | open |
| Blimpie | Quick service | 541 Main St | open | |
| Bone Fish Grill, Woodbridge.NJ | Quick service · Casual dining · Bar | Seafood | open | |
| Boston Market | Restaurant (service type not stated) | American | 471 Central Ave | open |
| Bravos Cafe | Café | Coffee · BBQ · American | 595 Central Ave | open |
| Bruno's Chicken & Waffles (halal) | Restaurant (service type not stated) | American · Halal / kosher · Chicken / wings | 907 S Orange Ave | open |
| Burger King Burger King | Quick service | Burgers · American | 645 Central Ave | open |
| C Food Palace | Restaurant (service type not stated) · Quick service | Seafood | 495 Central Ave | open |
| Casiano's Pizza & Restaurant | Quick service · Restaurant (service type not stated) | Pizza | 398 Central Ave | open |
| Charlie's Restaurant | Restaurant (service type not stated) | American | 374 Main St | open |
| Checkers Checkers and Rally's | Quick service · Restaurant (service type not stated) | Burgers | 360 Central Ave | open |
| China Pagoda Restaurant | Restaurant (service type not stated) | Chinese · Halal / kosher · Asian | 376 Main St | open |
| Chipot Lee | Restaurant (service type not stated) · Casual dining | Pizza · American | 462 Central Ave | open |
| Crispy & Boba | Juice, smoothie, tea · Restaurant (service type not stated) · Café | Tea / bubble tea · Coffee | 16 Sanford St | open |
| Crown Fried Chicken | Restaurant (service type not stated) | Chicken / wings | 462 Central Ave | open |
| Crown Fried Chicken | Restaurant (service type not stated) | 26 Sussex Ave | open | |
| Darryl's Bed & Breakfast | Restaurant (service type not stated) | Cajun, Creole, Southern · Breakfast | 1220 Brookwood St. | open |
| David Five Star Restaurant Llc | Restaurant (service type not stated) | American · Caribbean | 372 Dr Martin Luther King Jr Blvd | open |
| Deep Blue Seafood | Restaurant (service type not stated) | Seafood | 939 S Orange Ave | open |
| Dia Supermarket | Specialty food shop · Quick service | Sandwiches | 251 Central Ave | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 441 Main St | open |
| Dominy Restaurant and Bakery | Restaurant (service type not stated) | Caribbean · Latin American (other) | 432 Central Ave | open |
| Dunkin Donuts Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 275 Sanford St | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 255 Tremont Ave | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 523 Central Ave | open |
| Dunkin' Dunkin' | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 140 Central Ave | open |
| East Coast Bakery | Bakery | Bakery | 351 Main St | open |
| El Rincon Manaba | Restaurant (service type not stated) · Casual dining | Latin American (other) · American | 495 Central Ave | open |
| Elza's Restaurant Café & Grill | Restaurant (service type not stated) | Caribbean | 158 Sanford St | open |
| Everybody Loves Fish | Food truck | Seafood · British / Irish pub food | 375 Central Ave | open |
| Farmer's Fridge | Fast casual | Healthy / salads / bowls | 385 Tremont Ave | open |
| Gealie Family Eatery | Restaurant (service type not stated) | Caribbean | 624 Central Ave | open |
| Golden Dragon | Restaurant (service type not stated) | Chinese · Asian | 458 Central Ave | open |
| Golden Garden Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 317 Central Ave | open |
| Golden Wings Fish and Chicken Golden Wings fish and chicken the best wings in town | Restaurant (service type not stated) | Chicken / wings · Cajun, Creole, Southern · British / Irish pub food | 398 Central Ave | open |
| Gyro Grill | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 250 Central Ave | open |
| Hot Dog Central | Restaurant (service type not stated) | Hot dogs | 605 Central Ave | open |
| Huddle House | Restaurant (service type not stated) | Breakfast | 539 Main St | open |
| I&M Fish N Grill | Restaurant (service type not stated) · Casual dining · Bar | Seafood | 361 Main St | open |
| International Cuisine | Restaurant (service type not stated) · Casual dining | Caribbean · American | 487 Central Ave | open |
| Jade Garden | Restaurant (service type not stated) · Casual dining | Chinese · American | 885 S Orange Ave | open |
| Jersey Boy Grill | Restaurant (service type not stated) | Halal / kosher | 353 Central Ave | open |
| Jersey Gourmet | Restaurant (service type not stated) | 560 Main St | open | |
| Jts Cotton Club | Bar | 6 Dr Martin Luther King Jr Blvd | open | |
| Kennedy Fried Chicken & Pizza | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches · Pizza | 370 Main St | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 434 Central Ave | open |
| King Wings 2 | Quick service · Restaurant (service type not stated) | Pizza | 155 Sanford St 155 | open |
| L'ambiance Restaurant | Quick service · Restaurant (service type not stated) | Chicken / wings · Caribbean | 977 S Orange Ave | open |
| La Boulangerie Firma Bakery | Bakery · Café | Bakery · Coffee | 959 S Orange Ave | open |
| Lc East Orange Nj Llc | Restaurant (service type not stated) | 907 S Orange Ave | open | |
| Little Caesars Pizza | Restaurant (service type not stated) | Pizza | 907 S Orange Ave | open |
| Little Ochi | Restaurant (service type not stated) | Caribbean | 392 Central Ave | open |
| Machou Tropical Restaurant | Restaurant (service type not stated) | Caribbean · Italian | 396 Main St | open |
| Magela's Haitian Restaurant | Restaurant (service type not stated) | Caribbean | 977 S Orange Ave | open |
| Mahmoud Halal Grill Llc | Restaurant (service type not stated) | 357 Main St | open | |
| Mama Sweets | Bakery | Sandwiches · Bakery · American | 8 Oak St | open |
| Mario's Grill | Restaurant (service type not stated) · Café | American · Coffee | 267 Central Ave | open |
| Masah restaurant halal | Restaurant (service type not stated) | Halal / kosher · Middle Eastern | 889 S Orange Ave | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 375 Central Ave | open |
| migue's cafe shop | Café | Coffee | 60 Evergreen Place | open |
| Msk Management, Llc | Restaurant (service type not stated) | 441 Main St | open | |
| Neo Cafe and Lounge | Café · Bar | Coffee | 393 Main St | open |
| New Taste Good | Restaurant (service type not stated) | Chinese · Asian | 4 Sanford St | open |
| New York fry chicken and Pizza | Restaurant (service type not stated) | 977 South Orange Ave | open | |
| NY FRIED CHICKEN | Restaurant (service type not stated) | Chicken / wings | 330-344 Central Ave | open |
| Palm Tree Restaurant | Restaurant (service type not stated) | Caribbean | 531 Main St | open |
| Papa Johns Papa John's Pizza | Quick service · Delivery-focused | Pizza | 340 central avenue | open |
| Pate Creole Bakery | Bakery | Bakery | 605 Central Ave | open |
| PatriotCafe - Veterans Canteen Service | Café | Coffee | 385 Tremont Ave | open |
| People's Choice Restaurant | Restaurant (service type not stated) | Caribbean · American | 63 Central Ave | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 929 S Orange Ave | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 372 Central Ave | open |
| Poppies Deli | Specialty food shop · Quick service | Sandwiches | 522 Central Ave | open |
| Potato Paradise | Restaurant (service type not stated) | Pizza · Burgers | 398 Central Ave | open |
| Quick Bites | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches · Spanish / tapas | 47 Central Ave | open |
| Rally's | Quick service | 360 Central Ave | open | |
| Rita's Italian Ice Rita's Italian Ice & Frozen Custard | Dessert · Bar | Italian · Dessert · Ice cream / frozen desserts | 560 Main St | open |
| Roberto's Pizza | Restaurant (service type not stated) | Pizza · Italian | 521 Main St | open |
| Sakura Japan | Restaurant (service type not stated) | Japanese · Asian | 466 Central Ave | open |
| Saveway | Quick service | 221 Central Ave | open | |
| Scotchies Jerk Center | Restaurant (service type not stated) | Caribbean | 466 Central Ave | open |
| Soul Food Factory | Restaurant (service type not stated) | Cajun, Creole, Southern | 431 Main St | open |
| Spice N Thing | Restaurant (service type not stated) · Catering | Caribbean | 407 Main St | open |
| Sunny's Cafe | Restaurant (service type not stated) | Cajun, Creole, Southern | 155 Sanford St | open |
| Supreme Pizza & Fried Chicken | Quick service · Restaurant (service type not stated) | Pizza | 520 Central Ave | open |
| Sweet's Restaurant & Lounge formerly Mrs. G's | Bar · Restaurant (service type not stated) · Casual dining | 428 Central Ave | open | |
| Taco Bell Taco Bell | Quick service | Mexican | 412 Central Avenue | open |
| Tastey's Gail's Southern Style Soul Food | Restaurant (service type not stated) | American · Cajun, Creole, Southern | 275 Sanford St | open |
| The Candy Shop | Dessert · Bakery | Bakery | 396 Main St | open |
| The Caribbean Export Company | Restaurant (service type not stated) | Caribbean | 26 City Hall Plz # 535 | open |
| The Crossroads Cafe | Coffee shop | Coffee | 41 S Munn Ave | open |
| Triple Double | Juice, smoothie, tea · Restaurant (service type not stated) · Café | Juice / smoothies · Coffee | 466 Central Ave | open |
| Tropical Flavors Llc | Restaurant (service type not stated) | 458 S Clinton St | open | |
| Wendy's Wendy's | Quick service | Burgers · American | 275 Central Ave. | open |
| White Castle White Castle | Quick service | Burgers · American | 951 S Orange Ave #951 | open |
| Wingstop | Restaurant (service type not stated) | Chicken / wings | 610 Central Ave | open |
| Your Daily Baguette Bakery | Bakery | Bakery · Caribbean | 466 Central Ave | open |
| Zesty Wings & Tasty Things | Restaurant (service type not stated) | Chicken / wings | 333 Central Ave | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 23 | 20 | — | — | — | 3 | SIC1987 |
| 1995 | 24 | 21 | — | — | — | 3 | SIC1987 |
| 1996 | 27 | 24 | — | — | — | 3 | SIC1987 |
| 1997 | 27 | 23 | — | — | — | 4 | SIC1987 |
| 1998 | 28 | 24 | 4 | 16 | 4 | 3 | NAICS1997 |
| 1999 | 25 | 22 | 1 | 16 | 5 | 3 | NAICS1997 |
| 2000 | 24 | 21 | 2 | 14 | 5 | 3 | NAICS1997 |
| 2001 | 22 | 19 | 3 | 11 | 5 | 3 | NAICS1997 |
| 2002 | 31 | 27 | 6 | 17 | 4 | 4 | NAICS1997 |
| 2003 | 32 | 29 | 7 | 17 | 5 | 3 | NAICS2002 |
| 2004 | 37 | 33 | 10 | 17 | 6 | 4 | NAICS2002 |
| 2005 | 32 | 29 | 9 | 15 | 4 | 3 | NAICS2002 |
| 2006 | 31 | 28 | 9 | 16 | 3 | 3 | NAICS2002 |
| 2007 | 32 | 30 | 10 | 15 | 4 | 1 | NAICS2002 |
| 2008 | 31 | 29 | 8 | 16 | 4 | 1 | NAICS2007 |
| 2009 | 32 | 30 | 7 | 18 | 4 | 1 | NAICS2007 |
| 2010 | 37 | 36 | 7 | 24 | 4 | 1 | NAICS2007 |
| 2011 | 35 | 34 | 7 | 22 | 4 | 1 | NAICS2007 |
| 2012 | 33 | 32 | 7 | 19 | 5 | 1 | NAICS2012 |
| 2013 | 32 | 31 | 3 | 23 | 4 | 1 | NAICS2012 |
| 2014 | 35 | 34 | 5 | 24 | 4 | 1 | NAICS2012 |
| 2015 | 34 | 33 | 6 | 22 | 4 | 1 | NAICS2012 |
| 2016 | 36 | 35 | 8 | 23 | 3 | 1 | NAICS2012 |
| 2017 | 41 | 40 | 7 | 30 | 3 | — | NAICS2017 |
| 2018 | 42 | 41 | 9 | 29 | 3 | — | NAICS2017 |
| 2019 | 43 | 43 | 11 | 28 | 4 | — | NAICS2017 |
| 2020 | 43 | 42 | 9 | 29 | 4 | — | NAICS2017 |
| 2021 | 46 | 43 | 11 | 26 | 5 | — | NAICS2017 |
| 2022 | 35 | 35 | 8 | 23 | 3 | — | NAICS2022 |
| 2023 | 34 | 34 | 9 | 22 | — | — | NAICS2022 |