BMIE Market 07068

Essex County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,268 2020–2024 ACS 5-year estimate ±19 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,513 2020–2024 ACS 5-year estimate ±160 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,819 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,432 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$164,458 2020–2024 ACS 5-year estimate ±33,332 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.6 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$3,297 2020–2024 ACS 5-year estimate ±289 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$665,700 2020–2024 ACS 5-year estimate ±37,294 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.6 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07068
Restaurants per 10,000 residents	22.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-13.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-23.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+44.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-23.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 8–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.35) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	53 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	46 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	24 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 07068. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.35, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	77.5	77	40%	+31.0
Restaurant Opportunity Score	45.6	46	35%	+15.9
Market Momentum Score	24.1	24	25%	+6.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,268	64	40%	+25.6
Median household income (ACS)	164,458	97	40%	+39.0
Households (ACS)	2,513	64	20%	+12.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-23.5	13	35%	+4.4
Restaurants per 10,000 residents (lower = more room)	20.7	35	25%	+8.9
Population (ACS)	6,268	64	20%	+12.8
Median household income (ACS)	164,458	97	20%	+19.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 24 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-13.3	16	50%	+8.2
10-year restaurant growth	-23.5	13	30%	+3.8
20-year restaurant growth	44.4	61	20%	+12.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (25)

By cuisine

Italian 5 · Coffee 4 · Sandwiches 4 · American 2 · Asian 2 · Pizza 2 · Bakery 1 · Breakfast 1 · Chicken / wings 1 · Chinese 1 · Greek 1 · Halal / kosher 1 · Ice cream / frozen desserts 1 · Japanese 1 · Noodles / ramen / pho 1 · Seafood 1 · Steakhouse 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 20 · Quick service 5 · Café 3 · Casual dining 3 · Coffee shop 3 · Bar 2 · Specialty food shop 2 · Bakery 1 · Dessert 1

Name	Type	Cuisine	Address	Status
3 Sons Thai Kitchen	Restaurant (service type not stated)	Thai · Asian	178 Eagle Rock Ave	open
Atrium Cafe	Restaurant (service type not stated)		101 Eisenhower Pkwy	open
Baskin-Robbins	Dessert · Coffee shop · Restaurant (service type not stated)	Ice cream / frozen desserts · Coffee	14 Eisenhower Pkwy	open
China Pavilion 97 Inc	Restaurant (service type not stated)		12 Eisenhower Pkwy	open
China Pavilion IV	Restaurant (service type not stated)	Seafood · Chinese	12 Eisenhower Pkwy	open
Frank's Pizza	Restaurant (service type not stated)	Italian · Pizza	14 Eisenhower Pkwy	open
Fresh Gourmet Cafe	Coffee shop · Restaurant (service type not stated) · Café	Coffee	7 Becker Farm Rd	open
Holy Schnitzel Holy Schnitzel	Restaurant (service type not stated)	Halal / kosher · Sandwiches	39 Eisenhower Pkwy	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	35 Eisenhower Pkwy	open
Jim Johnston's Steak House	Casual dining · Bar	Steakhouse	58 Eisenhower Pkwy	open
Jimmy John's	Quick service · Restaurant (service type not stated)	Sandwiches	39 Eisenhower Pkwy	open
Kaze Sushi Takeout	Restaurant (service type not stated)	Japanese · Sushi	178 Eagle Rock Ave	open
La Cucina Piccola	Restaurant (service type not stated)	Italian	178 Eagle Rock Ave #1341	open
La Pizza	Restaurant (service type not stated)	Pizza · Italian	178 Eagle Rock Ave	open
Manhattan Bagel Manhattan Bagel	Bakery	Bakery · Breakfast	29 Eisenhower Pkwy	open
Manhattan Bagel Manhattan Bagel	Quick service		29 Eisenhower Pkwy	open
Marra's Italian Specialties	Restaurant (service type not stated) · Casual dining	Italian · American	172 Eagle Rock Ave	open
MARRAS DELI LLC	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	172 EAGLE ROCK Ave Unit 1	open
Oasis 5 Cafe	Café	Coffee	5 Becker Farm Rd Fl 1	open
Rezza	Restaurant (service type not stated) · Quick service · Bar		33 Eisenhower Pkwy	open
Roseland GreekFest	Restaurant (service type not stated)	Greek	80 Laurel Ave	open
Starbucks Starbucks	Café · Restaurant (service type not stated) · Coffee shop	Coffee	43 Eisenhower Pkwy Eagle Rock Plaza	open
Stella	Restaurant (service type not stated) · Casual dining	Italian · American	33 Eisenhower Pkwy	open
The Chicken Factory	Restaurant (service type not stated)	Chicken / wings	178 Eagle Rock Ave	open
Wok Star Kitchen	Restaurant (service type not stated)	Asian · Noodles / ramen / pho	178 Eagle Rock Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	18	17	—	—	—	1	SIC1987
1995	18	17	—	—	—	1	SIC1987
1996	17	17	—	—	—	—	SIC1987
1997	19	18	—	—	—	1	SIC1987
1998	18	10	5	3	1	1	NAICS1997
1999	18	9	4	4	—	1	NAICS1997
2000	24	14	6	6	1	—	NAICS1997
2001	21	9	3	4	1	1	NAICS1997
2002	19	11	5	6	—	—	NAICS1997
2003	17	9	3	6	—	—	NAICS2002
2004	18	9	3	6	—	—	NAICS2002
2005	19	13	4	8	1	—	NAICS2002
2006	20	13	4	7	2	1	NAICS2002
2007	21	13	4	7	2	—	NAICS2002
2008	23	13	4	6	3	—	NAICS2007
2009	24	14	5	6	3	—	NAICS2007
2010	25	13	5	6	2	—	NAICS2007
2011	27	14	5	7	2	—	NAICS2007
2012	27	16	6	8	2	—	NAICS2012
2013	28	17	7	8	2	—	NAICS2012
2014	27	16	5	8	3	—	NAICS2012
2015	24	13	3	7	3	—	NAICS2012
2016	25	14	3	8	3	—	NAICS2012
2017	26	13	3	8	—	—	NAICS2017
2018	26	15	5	8	—	—	NAICS2017
2019	25	13	4	7	—	—	NAICS2017
2020	20	12	4	6	—	—	NAICS2017
2021	19	14	4	8	—	—	NAICS2017
2022	19	14	5	7	—	—	NAICS2022
2023	18	13	4	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 07068. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
07021	1.8 mi	1	2016
07006	2.5 mi	59	2023
07039	2.7 mi	63	2023
07936	2.8 mi	54	2023
07052	3.4 mi	72	2023
07044	3.6 mi	28	2023
07058	3.8 mi	17	2023
07004	4.2 mi	46	2023
07042	4.8 mi	122	2023
07009	4.9 mi	17	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.