BMIE Market 07204
Union County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 14,093 2020–2024 ACS 5-year estimate ±53 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 5,408 2020–2024 ACS 5-year estimate ±368 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 13,297 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 5,231 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $109,679 2020–2024 ACS 5-year estimate ±11,283 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 39.8 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,663 2020–2024 ACS 5-year estimate ±74 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $443,200 2020–2024 ACS 5-year estimate ±10,384 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 1.2 sq mi Census Gazetteer 2020 |
| Restaurants | 22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07204 |
| Restaurants per 10,000 residents | 16.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +10.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +15.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -8.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 27 (range 22–33) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.10) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 63 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 80 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 64 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 35 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07204. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.10, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 63 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 79.9 | 80 | 40% | +32.0 |
| Restaurant Opportunity Score | 64.0 | 64 | 35% | +22.4 |
| Market Momentum Score | 34.8 | 35 | 25% | +8.7 |
Consumer Market Score: 80 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 14,093 | 76 | 40% | +30.3 |
| Median household income (ACS) | 109,679 | 86 | 40% | +34.6 |
| Households (ACS) | 5,408 | 75 | 20% | +15.1 |
Restaurant Opportunity Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 10 | 54 | 35% | +18.9 |
| Restaurants per 10,000 residents (lower = more room) | 15.6 | 51 | 25% | +12.6 |
| Population (ACS) | 14,093 | 76 | 20% | +15.1 |
| Median household income (ACS) | 109,679 | 86 | 20% | +17.3 |
Market Momentum Score: 35 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -8.3 | 20 | 50% | +10.0 |
| 10-year restaurant growth | 10 | 54 | 30% | +16.2 |
| 20-year restaurant growth | 15.8 | 43 | 20% | +8.6 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (52)
By cuisine
Pizza 8 · American 6 · Latin American (other) 6 · Italian 5 · Mexican 5 · Coffee 4 · Chinese 3 · Sandwiches 3 · Asian 2 · Bakery 2 · BBQ 2 · Breakfast 2 · Burgers 2 · Peruvian 2 · Brazilian 1 · British / Irish pub food 1 · Chicken / wings 1 · Dessert 1 · German / Eastern European 1 · Hot dogs 1 · Juice / smoothies 1 · Middle Eastern 1 · Seafood 1 · Spanish / tapas 1 · Steakhouse 1
By type
Restaurant (service type not stated) 34 · Bar 10 · Casual dining 5 · Quick service 5 · Café 4 · Bakery 2 · Coffee shop 2 · Specialty food shop 2 · Brewery / taproom 1 · Buffet 1 · Dessert 1 · Juice, smoothie, tea 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Burger King Burger King | Quick service · Restaurant (service type not stated) | Burgers | 568 Westfield Ave W | open |
| Cafe 401 Express | Buffet | Latin American (other) | 115 Westfield Ave W | open |
| Cassandra’s Deli | Specialty food shop · Quick service | Sandwiches | 301 W Clay Ave | open |
| Chilean Bakery | Bakery | Bakery · Latin American (other) | 222 E Lincoln Ave | open |
| China Tasty | Restaurant (service type not stated) | Chinese · Asian | 115 Westfield Ave W | open |
| Climax Brewing Co | Brewery / taproom · Bar | 112 Valley Rd | open | |
| Comamos Pues Ii | Restaurant (service type not stated) · Café · Bakery | Bakery · Coffee | 405 Westfield Ave W | open |
| Costa's Restaurant & Pizzeria | Restaurant (service type not stated) | Italian | 120 Chestnut St | open |
| Dee's Hut | Quick service | Hot dogs · American | Faitoute Ave at Webster Ave | open |
| Delicious Fresh Pierogi, Inc. | Restaurant (service type not stated) | Chinese | 594 Chestnut St | open |
| Dowling's Irish Pub and Restaurant | Bar | British / Irish pub food | 117 Chestnut St | open |
| Ebenezer Mexican Food & Pizzeria | Restaurant (service type not stated) | Mexican · Pizza · Italian | 521 Westfield Ave W | open |
| El rancho mini market | Restaurant (service type not stated) | Mexican | 11 W Westfield Ave | open |
| FoodWay | Restaurant (service type not stated) | Seafood · Latin American (other) | 177 W Westfield Ave | open |
| Frenchy's Bar and Grill | Casual dining · Bar | American | 545 W Westfield Ave | open |
| Fresca Pizza & Deli | Restaurant (service type not stated) | Pizza | 405 W Westfield Ave | open |
| Golden House | Restaurant (service type not stated) | Chinese · Asian | 209 E Westfield Ave | open |
| House 157 Restaurant | Restaurant (service type not stated) · Bar | Steakhouse · German / Eastern European | 157 E Westfield Ave | open |
| Joe's Rotisseria | Restaurant (service type not stated) | Pizza · Italian | 547 Westfield Ave W | open |
| La Catena Restaurant | Restaurant (service type not stated) | Italian | 386 E Westfield Ave | open |
| Lc Roselle Park Nj Llc | Restaurant (service type not stated) | 74 W Westfield Ave | open | |
| Lina's Bakery | Restaurant (service type not stated) | Breakfast | 521 W Westfield Ave | open |
| Los Altos | Bar | 147 W Westfield Ave | open | |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 100 Westfield Ave W | open |
| Mimi's Pizza | Restaurant (service type not stated) | Pizza | 357 W Clay Ave | open |
| Pastrami & Pickles | Restaurant (service type not stated) · Specialty food shop · Quick service | Sandwiches | 111 E Westfield Ave | open |
| PEACE OF CAKES | Dessert · Restaurant (service type not stated) | Dessert | 222 E Lincoln Ave | open |
| Pompeii Pizzeria 2 | Restaurant (service type not stated) | Pizza | 211 Westfield Ave E | open |
| Rocky's Restaurant | Restaurant (service type not stated) | Peruvian · Latin American (other) | 361 E Westfield Ave | open |
| Roselle Park Deli And Grill Llc | Restaurant (service type not stated) | 314 W Webster Ave | open | |
| Salento House Coffee Shop | Coffee shop · Café | Coffee | 111 E Westfield Ave | open |
| Sinai Bakery Restaurant | Restaurant (service type not stated) | Mexican | 115 Westfield Ave W Ste # | open |
| Solar Do Minho | Casual dining · Bar | Brazilian | 147 W Westfield Ave | open |
| Spilanga Foods Inc | Restaurant (service type not stated) | 120 Chestnut St | open | |
| Steaks, Melts & More | Restaurant (service type not stated) | Middle Eastern | 750 Galloping Hill Rd | open |
| Stephanie's BBQ II | Restaurant (service type not stated) | BBQ · Spanish / tapas · American | 101 E Westfield Ave | open |
| Sun Tavern | Bar · Casual dining | Pizza | 600 Westfield Ave W | open |
| Sunrise Diner | Casual dining | American · Breakfast | 61 W Westfield Ave | open |
| The Clay Cafe | Café · Juice, smoothie, tea | Coffee · Juice / smoothies | 351 W Clay Ave | open |
| The H0T SP0T Restaurant | Restaurant (service type not stated) | Peruvian · American · Pizza · Latin American (other) · BBQ | 132 E Westfield Ave | open |
| The Westfield by Casa Del Rey | Restaurant (service type not stated) · Casual dining · Bar | American | 147 Westfield Ave W | open |
| Urban Rose Coffee Shop | Coffee shop · Café | Coffee · Sandwiches | 9 W Grant Ave | open |
| Valentino's | Restaurant (service type not stated) | Pizza | 201 E Westfield Ave | open |
| Vintage Italian Restaurant | Restaurant (service type not stated) · Bar | Italian | 9 Westfield Ave W | open |
| Viva La Vida | Restaurant (service type not stated) | Mexican · Latin American (other) | 124 Chestnut St | open |
| Welshfarm nealtican fiestas | Restaurant (service type not stated) | Mexican | 521 W Westfield Ave | open |
| West End C. C | Bar | open | ||
| Willow Kacie, Llc | Restaurant (service type not stated) | 600 W Westfield Ave | open | |
| Wingstop | Restaurant (service type not stated) | Chicken / wings | 10 E Westfield Ave | open |
| Caracitas Corporation | Quick service | 157 E Westfield Ave | closed | |
| Little Caesars Pizza | Restaurant (service type not stated) | Pizza | 74 W Westfield Ave | closed |
| Olde Dowlings Llc | Restaurant (service type not stated) | 117 Chestnut St | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 28 | 24 | — | — | — | 4 | SIC1987 |
| 1995 | 26 | 22 | — | — | — | 4 | SIC1987 |
| 1996 | 37 | 33 | — | — | — | 4 | SIC1987 |
| 1997 | 42 | 39 | — | — | — | 3 | SIC1987 |
| 1998 | 29 | 24 | 6 | 16 | 2 | 2 | NAICS1997 |
| 1999 | 28 | 23 | 6 | 16 | 1 | 2 | NAICS1997 |
| 2000 | 33 | 27 | 8 | 17 | 2 | 2 | NAICS1997 |
| 2001 | 30 | 27 | 9 | 17 | 1 | 1 | NAICS1997 |
| 2002 | 29 | 23 | 9 | 13 | 1 | 4 | NAICS1997 |
| 2003 | 22 | 19 | 8 | 11 | — | 2 | NAICS2002 |
| 2004 | 21 | 19 | 7 | 12 | — | 2 | NAICS2002 |
| 2005 | 24 | 22 | 10 | 12 | — | 2 | NAICS2002 |
| 2006 | 24 | 22 | 8 | 13 | 1 | 2 | NAICS2002 |
| 2007 | 27 | 25 | 8 | 16 | 1 | 2 | NAICS2002 |
| 2008 | 20 | 18 | 7 | 10 | 1 | 2 | NAICS2007 |
| 2009 | 21 | 19 | 8 | 10 | 1 | 1 | NAICS2007 |
| 2010 | 23 | 22 | 8 | 11 | 3 | 1 | NAICS2007 |
| 2011 | 22 | 21 | 9 | 9 | 3 | 1 | NAICS2007 |
| 2012 | 21 | 19 | 9 | 8 | 2 | 2 | NAICS2012 |
| 2013 | 21 | 20 | 9 | 10 | 1 | 1 | NAICS2012 |
| 2014 | 22 | 20 | 9 | 10 | 1 | 1 | NAICS2012 |
| 2015 | 24 | 22 | 9 | 12 | 1 | 1 | NAICS2012 |
| 2016 | 29 | 28 | 12 | 15 | 1 | — | NAICS2012 |
| 2017 | 28 | 27 | 12 | 14 | — | — | NAICS2017 |
| 2018 | 25 | 24 | 13 | 10 | — | — | NAICS2017 |
| 2019 | 25 | 24 | 13 | 10 | — | — | NAICS2017 |
| 2020 | 27 | 26 | 13 | 12 | — | — | NAICS2017 |
| 2021 | 26 | 25 | 13 | 11 | — | — | NAICS2017 |
| 2022 | 25 | 24 | 12 | 11 | — | — | NAICS2022 |
| 2023 | 23 | 22 | 11 | 10 | — | — | NAICS2022 |