BMIE Market 07512
Passaic County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 10,959 2020–2024 ACS 5-year estimate ±36 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 3,916 2020–2024 ACS 5-year estimate ±222 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 10,804 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 3,918 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $113,563 2020–2024 ACS 5-year estimate ±14,507 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 42.0 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,072 2020–2024 ACS 5-year estimate ±597 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $559,300 2020–2024 ACS 5-year estimate ±31,677 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 4.0 sq mi Census Gazetteer 2020 |
| Restaurants | 45 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 07512 |
| Restaurants per 10,000 residents | 16.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +36.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +45.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +80.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +125.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 44 (range 37–51) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.59) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 74 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 78 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 82 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 07512. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.59, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 74 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 78.2 | 78 | 40% | +31.3 |
| Restaurant Opportunity Score | 62.9 | 63 | 35% | +22.0 |
| Market Momentum Score | 82.4 | 82 | 25% | +20.6 |
Consumer Market Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 10,959 | 72 | 40% | +28.9 |
| Median household income (ACS) | 113,563 | 88 | 40% | +35.2 |
| Households (ACS) | 3,916 | 71 | 20% | +14.1 |
Restaurant Opportunity Score: 63 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 45.2 | 79 | 35% | +27.6 |
| Restaurants per 10,000 residents (lower = more room) | 41.1 | 13 | 25% | +3.2 |
| Population (ACS) | 10,959 | 72 | 20% | +14.4 |
| Median household income (ACS) | 113,563 | 88 | 20% | +17.6 |
Market Momentum Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 36.4 | 87 | 50% | +43.3 |
| 10-year restaurant growth | 45.2 | 79 | 30% | +23.7 |
| 20-year restaurant growth | 80 | 77 | 20% | +15.4 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (93)
By cuisine
Italian 14 · American 13 · Pizza 11 · Coffee 9 · Sandwiches 9 · Bakery 8 · Breakfast 8 · Dessert 4 · Burgers 3 · Chicken / wings 3 · Healthy / salads / bowls 3 · Ice cream / frozen desserts 3 · Latin American (other) 3 · Mediterranean 3 · Mexican 3 · Middle Eastern 3 · Asian 2 · Chinese 2 · Juice / smoothies 2 · Seafood 2 · Southwestern / Tex-Mex 2 · Cuban 1 · Greek 1 · Halal / kosher 1 · Japanese 1 · Peruvian 1 · Spanish / tapas 1 · Sushi 1
By type
Restaurant (service type not stated) 66 · Quick service 15 · Bakery 10 · Bar 10 · Casual dining 8 · Coffee shop 7 · Dessert 7 · Café 6 · Specialty food shop 6 · Juice, smoothie, tea 2 · Catering 1 · Fast casual 1 · Food truck 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 46 Lounge | Bar | Spanish / tapas | 300 US-46 | open |
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 465 Route 46 West | open |
| Applegate Farm Ice Cream | Dessert | Ice cream / frozen desserts | 400 Minnisink Rd Ste 6 | open |
| Back-lot Llc | Restaurant (service type not stated) | 650 Union Blvd Ste 8 | open | |
| Barnyard & Carriage House | Restaurant (service type not stated) · Bar | 754 Totowa Rd | open | |
| BBQs and More | Quick service · Restaurant (service type not stated) | 11 Vreeland Ave | open | |
| Beacon 46 | Restaurant (service type not stated) · Bar | American | 300 US Highway 46 | open |
| Bon Appetite Bagels | Bakery | Bakery · Breakfast | 272 US-46 | open |
| Brooklyn Bagels | Bakery · Coffee shop | Bakery · Coffee | 345 Union Blvd | open |
| Bubbakoo's Burritos Bubbakoo's Burritos | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 160 Union Blvd | open |
| Cafe 179 | Café · Coffee shop | Coffee · Italian | 179 Union Blvd | open |
| Carnevale Ristorante | Restaurant (service type not stated) | Seafood | 331 Union Blvd | open |
| Casa Mia Pizzeria & Ristorante | Restaurant (service type not stated) | Pizza | 384 Totowa Rd | open |
| Chinatown Express | Restaurant (service type not stated) | Chinese · Asian | 169 Union Blvd #1e | open |
| Cocktail Burger | Restaurant (service type not stated) | Burgers | 331 Union Blvd | open |
| Cubanelle Restaurant | Bar · Restaurant (service type not stated) | Cuban | 1 U.S. 46 | open |
| Cyndia's | Restaurant (service type not stated) | Breakfast · American | 169 Union Blvd | open |
| Deb Pam Bakery | Bakery | Bakery | 379 Union Blvd | open |
| Dominick's Pizza | Restaurant (service type not stated) | Italian · Pizza | 304 Union Blvd | open |
| Dulces Tipicos Puertorriqueños "Tropical Sweets" | Dessert | 490 Riverview Dr | open | |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 580 US Highway 46 | open |
| Dunkin' Dunkin' | Dessert · Bakery · Juice, smoothie, tea · Coffee shop | Ice cream / frozen desserts · Juice / smoothies · Dessert · Coffee | 410 Minnisink Rd | open |
| Dunkin' Donuts | Restaurant (service type not stated) | 75 US Highway 46 | open | |
| Durum Doner Turkish-Mediterranean Cuisine | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 327 Union Blvd | open |
| Entenmann's | Bakery | Bakery | 930 Riverview Dr | open |
| Firehouse Subs Firehouse Subs | Quick service · Restaurant (service type not stated) | Sandwiches | 205 US Highway 46 | open |
| Fishpol Llc | Restaurant (service type not stated) | 545 Union Blvd | open | |
| Frankie Johnny Pizzeria Boardwalk Treats | Restaurant (service type not stated) | Italian | 560 Union Blvd | open |
| Fusion 27 restaurant and catering services | Restaurant (service type not stated) · Casual dining | Italian · American | 545 Union Blvd | open |
| Hangry's Sandwich Shop | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 401 Union Blvd | open |
| Hillery Street Restaurant & Grill | Restaurant (service type not stated) | American · Breakfast | 142 Totowa Rd | open |
| HungryBird (Chicken & Ice Cream) | Dessert · Restaurant (service type not stated) | Chicken / wings · Ice cream / frozen desserts | 517 Union Blvd Ste A | open |
| IHOP IHOP | Casual dining | Breakfast · American | 360 US-46 | open |
| International House of Pancakes | Restaurant (service type not stated) | Breakfast | open | |
| International Popcorn | Dessert · Food truck | Dessert | 490 Riverview Dr | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 160 Union Blvd | open |
| JJM Packaging, Totowa, NJ | Bar | 20 Commerce Way | open | |
| Joey's Peruvian Cuisine and Grill | Restaurant (service type not stated) | Peruvian · Latin American (other) | 344 Union Blvd | open |
| Just Salad Just Salad | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 650 Union Blvd | open |
| Kafe Neo | Café · Coffee shop | Breakfast · Coffee | 650 Union Blvd Ste #8 | open |
| lilya_0409 | Bar | 396 Union Blvd | open | |
| Linwood Pizza Linwood Pizza | Restaurant (service type not stated) | Pizza · Italian | 465 US-46 | open |
| Little Greek | Restaurant (service type not stated) | Greek · Mediterranean | 327 Union Blvd | open |
| Lox of Bagels | Restaurant (service type not stated) · Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 225 US-46 B | open |
| Lu Nellos | Restaurant (service type not stated) | Seafood | 331 Union Blvd | open |
| LUV BITES Restaurant(HALAL) | Restaurant (service type not stated) · Casual dining | Halal / kosher · American | 357 Union Blvd | open |
| Made In Italy | Café · Restaurant (service type not stated) | Italian · Coffee | 590 Union Blvd | open |
| Mama Ana's Empanadas | Restaurant (service type not stated) · Casual dining | Latin American (other) · American | 590 Union Blvd | open |
| Manhattan Bagel Manhattan Bagel | Bakery | Bakery · Breakfast | 650 Union Blvd | open |
| Manhattan Bagel Manhattan Bagel | Quick service | 650 Union Blvd | open | |
| Mez Doner | Restaurant (service type not stated) | Middle Eastern | 79 Union Blvd, Totowa, NJ 07512 | open |
| Mona's Deli & Catering | Specialty food shop · Restaurant (service type not stated) · Quick service · Catering | Sandwiches | 357 Union Blvd | open |
| Morina Enterprises | Restaurant (service type not stated) | 79 Union Blvd | open | |
| Murph's Tavern | Casual dining · Bar | 375 Union Blvd | open | |
| New Sushi Llc | Restaurant (service type not stated) | 235 US Highway 46 | open | |
| New Totowa Chinese Restaurant | Restaurant (service type not stated) | Chinese | 324 Union Blvd | open |
| Nicola's Ristorante | Restaurant (service type not stated) · Casual dining | Italian · American | 650 Union Blvd | open |
| Nonna Marie's Pizza Restaurant | Restaurant (service type not stated) | Pizza | 560 Union Blvd | open |
| Pappus, Inc | Restaurant (service type not stated) | 345 Union Blvd | open | |
| Pappy's Diner | Restaurant (service type not stated) | American | 317 Union Blvd | open |
| Pizza Mia | Restaurant (service type not stated) | Pizza | 560 Union Blvd | open |
| Pizza Nostra | Restaurant (service type not stated) | Pizza | 560 Union Blvd | open |
| Plan It Wedd | Restaurant (service type not stated) | 205 US Highway 46 | open | |
| Playa Bowls | Restaurant (service type not stated) | Healthy / salads / bowls | 55 Union Blvd. | open |
| Porcini | Restaurant (service type not stated) | Italian | 400 Minnisink Rd | open |
| Red Kettle Deli | Specialty food shop · Quick service | Sandwiches | 377 Union Blvd | open |
| Robert's Scratch Kitchen | Restaurant (service type not stated) · Casual dining | American | 400 Minnisink Rd | open |
| San Remo | Café · Coffee shop | Coffee · Italian | 147 Union Blvd | open |
| Se7te Woodfire Pizza | Restaurant (service type not stated) | Pizza · Italian | 534 Union Blvd | open |
| Smash'N Pizza | Restaurant (service type not stated) | Pizza · Italian | 560 Union Blvd | open |
| Smashburger Smashburger | Quick service | Burgers · American | 225 Route 46 West Site B | open |
| Sombrero Tacoria Totowa | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 330 Union Blvd | open |
| Sonic Drive-In | Quick service · Restaurant (service type not stated) | Burgers | 244 Rte 46 | open |
| Soprano's Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 400 Minnisink Rd | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 813 Riverview Dr | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 147 Union Boulevard | open |
| Subway Subway | Restaurant (service type not stated) · Quick service | Sandwiches | 15 Falls Bridge Dr | open |
| Sushi Lounge | Restaurant (service type not stated) | Japanese · Sushi · Asian | 235 US-46 | open |
| Taqueria Los Gueros Taqueria Los Güeros | Restaurant (service type not stated) | Mexican · Latin American (other) | 79 Union Blvd | open |
| Tastes Like Home | Specialty food shop · Quick service | Sandwiches | 294 Union Blvd | open |
| Tavern On The Willard | Bar | Willard Ave | open | |
| The Yummy Spot | Restaurant (service type not stated) | Italian | 104 Elizabeth Pl | open |
| Tiki Bowls Totowa | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Healthy / salads / bowls | 534 Union Blvd | open |
| Toss Em Wings Factory | Restaurant (service type not stated) | Chicken / wings | 160 Union Blvd Ste 1 | open |
| Totowa Bagels | Bakery | Bakery · Breakfast | 159 Union Blvd | open |
| Totowa Gyro King & Tandoori | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 79 Union Blvd Ste 3 | open |
| Totowa Pizza | Restaurant (service type not stated) · Café | Pizza · Coffee · American · Italian | 333 Totowa Rd | open |
| Uncorked Wine Lounge | Bar | 650 Union Blvd | open | |
| Venezia Pizzeria & Restaurant | Restaurant (service type not stated) | Pizza | 79 Union Blvd | open |
| Villa Capri Ristorante | Dessert · Restaurant (service type not stated) | Dessert | 331 Union Blvd | open |
| Wingstop | Restaurant (service type not stated) | Chicken / wings | 79 Union Blvd Unit E | open |
| Zack's Bagels | Quick service · Restaurant (service type not stated) · Bakery | Bakery | 142 Totowa Rd | open |
| Sushi Fu Asian Restaurant Inc | Restaurant (service type not stated) | 400 Minnisink Rd Ste 109 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 20 | 20 | — | — | — | — | SIC1987 |
| 1995 | 21 | 21 | — | — | — | — | SIC1987 |
| 1996 | 24 | 23 | — | — | — | 1 | SIC1987 |
| 1997 | 23 | 22 | — | — | — | 1 | SIC1987 |
| 1998 | 23 | 18 | 7 | 8 | 2 | 1 | NAICS1997 |
| 1999 | 25 | 20 | 9 | 9 | 1 | 1 | NAICS1997 |
| 2000 | 24 | 20 | 10 | 8 | 1 | 1 | NAICS1997 |
| 2001 | 26 | 21 | 10 | 9 | 1 | 1 | NAICS1997 |
| 2002 | 30 | 24 | 13 | 9 | 2 | 1 | NAICS1997 |
| 2003 | 31 | 25 | 11 | 10 | 3 | 2 | NAICS2002 |
| 2004 | 24 | 20 | 10 | 5 | 4 | 1 | NAICS2002 |
| 2005 | 23 | 19 | 6 | 7 | 5 | 2 | NAICS2002 |
| 2006 | 23 | 20 | 6 | 7 | 6 | 1 | NAICS2002 |
| 2007 | 26 | 20 | 13 | 4 | 3 | 3 | NAICS2002 |
| 2008 | 27 | 22 | 11 | 6 | 5 | 2 | NAICS2007 |
| 2009 | 24 | 18 | 9 | 5 | 4 | 2 | NAICS2007 |
| 2010 | 25 | 18 | 10 | 3 | 5 | 2 | NAICS2007 |
| 2011 | 34 | 27 | 14 | 7 | 6 | 2 | NAICS2007 |
| 2012 | 38 | 30 | 15 | 8 | 7 | 2 | NAICS2012 |
| 2013 | 40 | 31 | 14 | 10 | 7 | 4 | NAICS2012 |
| 2014 | 40 | 29 | 14 | 9 | 6 | 5 | NAICS2012 |
| 2015 | 43 | 32 | 16 | 9 | 7 | 5 | NAICS2012 |
| 2016 | 42 | 31 | 15 | 9 | 7 | 5 | NAICS2012 |
| 2017 | 38 | 30 | 14 | 10 | 6 | 3 | NAICS2017 |
| 2018 | 43 | 33 | 13 | 12 | 8 | — | NAICS2017 |
| 2019 | 42 | 32 | 14 | 12 | 6 | 3 | NAICS2017 |
| 2020 | 38 | 31 | 16 | 10 | 5 | — | NAICS2017 |
| 2021 | 42 | 34 | 15 | 12 | 7 | — | NAICS2017 |
| 2022 | 49 | 41 | 18 | 16 | 7 | — | NAICS2022 |
| 2023 | 54 | 45 | 18 | 19 | 8 | — | NAICS2022 |