BMIE Market 08318

Salem County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,961 2020–2024 ACS 5-year estimate ±415 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,264 2020–2024 ACS 5-year estimate ±261 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,702 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,766 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$92,558 2020–2024 ACS 5-year estimate ±13,450 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.3 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,349 2020–2024 ACS 5-year estimate ±421 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$302,000 2020–2024 ACS 5-year estimate ±20,790 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	80.4 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08318
Restaurants per 10,000 residents	9.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+22.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+22.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+22.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 9–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.31) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	74 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	71 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	68 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 08318. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.31, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	74.0	74	40%	+29.6
Restaurant Opportunity Score	71.4	71	35%	+25.0
Market Momentum Score	68.4	68	25%	+17.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,961	73	40%	+29.3
Median household income (ACS)	92,558	76	40%	+30.2
Households (ACS)	4,264	72	20%	+14.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	22.2	65	35%	+22.8
Restaurants per 10,000 residents (lower = more room)	9.2	75	25%	+18.8
Population (ACS)	11,961	73	20%	+14.7
Median household income (ACS)	92,558	76	20%	+15.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	22.2	79	50%	+39.5
10-year restaurant growth	22.2	65	30%	+19.5
20-year restaurant growth	22.2	47	20%	+9.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

American 8 · Pizza 6 · Italian 4 · Sandwiches 4 · Coffee 3 · Bakery 2 · Dessert 2 · Ice cream / frozen desserts 2 · BBQ 1

By type

Restaurant (service type not stated) 15 · Bar 5 · Casual dining 5 · Quick service 5 · Specialty food shop 4 · Coffee shop 3 · Dessert 3 · Bakery 2 · Brewery / taproom 1 · Café 1

Name	Type	Cuisine	Address	Status
Bella's It's A Wrap	Coffee shop · Bakery	Coffee · Bakery	119 S Main St	open
Caddy's Pub & Grill Inc	Restaurant (service type not stated)		1111 Parvin Mill Rd	open
Centerton Inn	Restaurant (service type not stated)		1136 Almond Rd	open
Dunkin Donuts Dunkin'	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	769 Route 40	open
Elmer Diner	Casual dining · Restaurant (service type not stated)	American	41 Chestnut St	open
Elmer Twist	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts	148 Chestnut St	open
Everyday Gourmet Entrees	Restaurant (service type not stated)		196 Buck Rd	open
Inclusion Coffee Shop	Coffee shop · Café	Coffee	119 S Main St	open
Kountry Kitchen - Out of Business	Casual dining	American	373 Route 40	open
Lost Elephant Brewing Company	Brewery / taproom · Bar		20 N Main St	open
Magik Flavor Pizza & Deli	Specialty food shop · Quick service	Pizza · Sandwiches · Italian	1031 Centerton Rd	open
Mannino's Pizza Palace	Restaurant (service type not stated)	Pizza · Italian	205 Front St	open
Monkey Bar Pool and Tiki Bar	Bar · Casual dining	American	1410 Centerton Rd	open
Morgans Mini Mart	Specialty food shop · Quick service	Sandwiches	1193 Gershal Ave	open
Papa Luigi Elmer	Restaurant (service type not stated) · Casual dining	Italian · American	119 N Main St	open
Papa Luigi's Pizza	Restaurant (service type not stated)	Pizza	600 Buck Rd	open
Pittsgrove Deli & Grocery	Specialty food shop · Quick service	Sandwiches	1031 Centerton Rd	open
Pucci's Italian Kitchen	Restaurant (service type not stated)	Italian		open
Red Barn Deli	Specialty food shop · Quick service	Sandwiches · American	1537 NJ-77	open
Sal's Pizza	Restaurant (service type not stated)	Pizza	State Hwy No 45	open
Sal's Pizza	Restaurant (service type not stated)	Pizza	416 Route 40	open
Seven Tap-tavern	Bar		1111 Parvin Mill Rd	open
Steakouts Homeplate Pittsgrove	Casual dining · Restaurant (service type not stated) · Bar	American	85 Harding Hwy	open
Sweet Things With Styles	Dessert	Ice cream / frozen desserts · Dessert	742 Centerton Rd	open
Teenie Hut Jr's	Restaurant (service type not stated)	Pizza · American	416 US-40	open
Ten22 Tavern	Restaurant (service type not stated) · Bar	American · BBQ	1022 Almond Rd	open
Walkers Farm Market	Restaurant (service type not stated)		105 Porchtown Rd	open
Elmer Pizza Llc	Restaurant (service type not stated)		119 N Main St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	11	—	—	—	—	SIC1987
1995	10	10	—	—	—	—	SIC1987
1996	9	9	—	—	—	—	SIC1987
1997	8	8	—	—	—	—	SIC1987
1998	10	9	5	2	2	—	NAICS1997
1999	10	9	5	2	2	—	NAICS1997
2000	11	10	6	2	2	—	NAICS1997
2001	14	11	6	3	2	—	NAICS1997
2002	12	8	5	2	1	1	NAICS1997
2003	13	9	6	2	1	—	NAICS2002
2004	14	10	3	6	1	—	NAICS2002
2005	17	13	7	5	1	—	NAICS2002
2006	10	7	5	2	—	—	NAICS2002
2007	10	8	5	3	—	—	NAICS2002
2008	16	13	7	4	2	—	NAICS2007
2009	16	13	7	5	1	—	NAICS2007
2010	13	12	6	4	2	—	NAICS2007
2011	10	9	5	3	1	—	NAICS2007
2012	11	10	6	3	1	—	NAICS2012
2013	10	9	6	2	1	—	NAICS2012
2014	10	9	6	2	1	—	NAICS2012
2015	9	8	6	1	1	—	NAICS2012
2016	8	7	5	1	1	—	NAICS2012
2017	10	8	6	—	—	—	NAICS2017
2018	11	9	7	—	—	—	NAICS2017
2019	10	8	6	—	—	—	NAICS2017
2020	11	8	6	—	—	—	NAICS2017
2021	12	9	6	—	—	—	NAICS2017
2022	14	11	5	—	5	—	NAICS2022
2023	14	11	5	—	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 08318. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.