BMIE Market 08535

Monmouth County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,999 2020–2024 ACS 5-year estimate ±747 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,519 2020–2024 ACS 5-year estimate ±240 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,385 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,726 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$209,732 2020–2024 ACS 5-year estimate ±82,783 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.3 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	Data source not yet connected
Median home value	$734,100 2020–2024 ACS 5-year estimate ±59,019 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	18.7 sq mi Census Gazetteer 2020
Restaurants	4 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08535
Restaurants per 10,000 residents	3.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+300.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	8 (range 4–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.12) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	65 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	75 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	64 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	51 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 08535. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.12, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.1	75	40%	+30.1
Restaurant Opportunity Score	64.3	64	35%	+22.5
Market Momentum Score	50.7	51	25%	+12.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,999	60	40%	+24.2
Median household income (ACS)	209,732	99	40%	+39.7
Households (ACS)	1,519	56	20%	+11.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	8	80	25%	+20.1
Population (ACS)	4,999	60	20%	+12.1
Median household income (ACS)	209,732	99	20%	+19.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	300	97	20%	+19.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (20)

By cuisine

Sandwiches 6 · Italian 4 · Pizza 3 · American 2 · Chicken / wings 2 · Ice cream / frozen desserts 2 · Indian 2 · Bakery 1 · BBQ 1 · Coffee 1

By type

Restaurant (service type not stated) 14 · Quick service 7 · Specialty food shop 6 · Casual dining 2 · Dessert 2 · Bakery 1 · Café 1 · Other 1

Name	Type	Cuisine	Address	Status
Albivi Brick Oven	Restaurant (service type not stated)	Italian · Pizza	866 Perrineville Rd	open
Applied Golf - Whittingham Grille Llc	Restaurant (service type not stated)		400 Rike Dr	open
Benukaj Corp	Restaurant (service type not stated)		866 Perrineville Rd	open
Cars and Coffee New Jersey	Café	Coffee	400 Rike Dr	open
Country Store & Deli	Specialty food shop · Quick service	Sandwiches	454 NJ-33	open
Good Eats Kitchen & Fresh Bagels	Bakery · Restaurant (service type not stated) · Quick service · Specialty food shop	Bakery · Sandwiches	514 NJ-33	open
Hogback Deli	Restaurant (service type not stated) · Specialty food shop · Quick service	Sandwiches · BBQ	514 State Route 33	open
Howlin' Dom's Hot Chicken	Restaurant (service type not stated)	Chicken / wings	480 NJ-33	open
Howlin’ Doms Hot Chicken	Restaurant (service type not stated)	Chicken / wings	480 NJ-33	open
Jake's Cree-Mee Freeze	Dessert	Ice cream / frozen desserts	619 State Route 33	open
Kinoko Mushrooms	Restaurant (service type not stated) · Other		23 Roberts Rd	open
Luchento's Ristorante	Restaurant (service type not stated)	Italian	520 State Route 33	open
Millstone Mini Market and Deli	Specialty food shop · Quick service	Sandwiches	673 NJ-33	open
Olivia's Ice Cream	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts	619 NJ-33	open
Rt 33 Deli	Specialty food shop · Quick service	Sandwiches	519 State Route 33	open
SAMUHA INDIAN RESTAURANT	Restaurant (service type not stated) · Casual dining	Indian · American	514 NJ-33 WEST	open
THE CHOZHAS	Restaurant (service type not stated) · Casual dining	Indian · American	520 NJ-33	open
The Daily Gourmet	Specialty food shop · Quick service	Sandwiches	353 Sweetmans Ln	open
Tre Colore Pizzeria & Restaurant	Restaurant (service type not stated)	Italian · Pizza	480 NJ-33	open
Vesuvio's Pizza	Restaurant (service type not stated)	Italian · Pizza	221 Millstone Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	2	2	—	—	—	—	SIC1987
1995	1	1	—	—	—	—	SIC1987
1996	2	2	—	—	—	—	SIC1987
1997	2	2	—	—	—	—	SIC1987
1998	4	2	1	1	—	—	NAICS1997
1999	3	1	—	1	—	—	NAICS1997
2000	2	1	—	1	—	—	NAICS1997
2001	2	1	—	1	—	—	NAICS1997
2002	1	1	—	1	—	—	NAICS1997
2003	2	1	—	1	—	—	NAICS2002
2004	3	2	—	1	1	—	NAICS2002
2005	3	2	—	1	1	—	NAICS2002
2006	3	2	—	2	—	—	NAICS2002
2007	3	3	2	1	—	—	NAICS2002
2008	4	4	3	1	—	—	NAICS2007
2009	3	3	2	1	—	—	NAICS2007
2010	2	2	1	1	—	—	NAICS2007
2011	3	3	2	1	—	—	NAICS2007
2012	4	4	3	1	—	—	NAICS2012
2013	4	4	2	2	—	—	NAICS2012
2014	6	6	3	3	—	—	NAICS2012
2015	4	4	2	2	—	—	NAICS2012
2016	5	5	4	1	—	—	NAICS2012
2017	3	3	3	—	—	—	NAICS2017
2018	4	4	3	—	—	—	NAICS2017
2019	7	7	4	—	—	—	NAICS2017
2020	8	7	4	—	—	—	NAICS2017
2021	8	7	4	—	—	—	NAICS2017
2022	6	6	4	—	—	—	NAICS2022
2023	4	4	4	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 08535. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
08555	2.2 mi	1	2006
08510	3.1 mi	7	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.