BMIE Market 08731
Ocean County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 21,629 2020–2024 ACS 5-year estimate ±1,169 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 8,656 2020–2024 ACS 5-year estimate ±605 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 20,009 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 8,580 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $98,582 2020–2024 ACS 5-year estimate ±13,133 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 47.2 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,070 2020–2024 ACS 5-year estimate ±234 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $404,200 2020–2024 ACS 5-year estimate ±21,576 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 78.1 sq mi Census Gazetteer 2020 |
| Restaurants | 43 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08731 |
| Restaurants per 10,000 residents | 15.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +34.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +38.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +79.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +138.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 44 (range 39–49) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.73) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 77 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 82 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 81 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 08731. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.73, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 81.7 | 82 | 40% | +32.7 |
| Restaurant Opportunity Score | 68.7 | 69 | 35% | +24.1 |
| Market Momentum Score | 81.4 | 81 | 25% | +20.4 |
Consumer Market Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 21,629 | 83 | 40% | +33.1 |
| Median household income (ACS) | 98,582 | 80 | 40% | +32.0 |
| Households (ACS) | 8,656 | 83 | 20% | +16.6 |
Restaurant Opportunity Score: 69 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 38.7 | 77 | 35% | +26.8 |
| Restaurants per 10,000 residents (lower = more room) | 19.9 | 38 | 25% | +9.4 |
| Population (ACS) | 21,629 | 83 | 20% | +16.5 |
| Median household income (ACS) | 98,582 | 80 | 20% | +16.0 |
Market Momentum Score: 81 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 34.4 | 86 | 50% | +43.1 |
| 10-year restaurant growth | 38.7 | 77 | 30% | +23.0 |
| 20-year restaurant growth | 79.2 | 77 | 20% | +15.4 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (85)
By cuisine
American 14 · Pizza 9 · Italian 8 · Bakery 7 · Seafood 7 · Coffee 6 · Mexican 6 · Breakfast 5 · Dessert 5 · Ice cream / frozen desserts 5 · Chinese 4 · Sandwiches 4 · Japanese 3 · Juice / smoothies 3 · Asian 2 · Burgers 2 · Latin American (other) 2 · Spanish / tapas 2 · Steakhouse 2 · Sushi 2 · Healthy / salads / bowls 1 · Hot dogs 1 · Southwestern / Tex-Mex 1
By type
Restaurant (service type not stated) 49 · Bar 16 · Casual dining 12 · Quick service 10 · Bakery 9 · Dessert 8 · Coffee shop 5 · Café 3 · Juice, smoothie, tea 3 · Food truck 2 · Specialty food shop 2 · Brewery / taproom 1 · Buffet 1 · Delivery-focused 1 · Other 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 113 Southmain Street Inc | Restaurant (service type not stated) | 113 S Main St | open | |
| 3 Flags Grill & Restaurant | Casual dining · Restaurant (service type not stated) · Bar | American | 121 S Main St | open |
| A Sweet Memory Cake Shoppe | Bakery | Bakery | 721 S Main St | open |
| Achilles Dugout Pub and Video Game Lounge | Bar | 203 John St | open | |
| Alberto's Deli | Restaurant (service type not stated) | Mexican | 1015 Lacey Rd | open |
| All Star Bagel & Grill of Forked River | Bakery · Casual dining · Bar | Bakery · Sandwiches | 721 S Main St | open |
| Anthony's Seafood Restaurant and Market | Restaurant (service type not stated) | Seafood | 1 Lacey Rd | open |
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 404 S Main St | open |
| Auntie Anne's Auntie Anne's | Quick service | 100 Main St. | open | |
| Backward Flag Brewing Company | Brewery / taproom | 699 Challenger Way | open | |
| Bay Treasure Seafood | Restaurant (service type not stated) | Seafood | 308 S Main St | open |
| Bc At Southwinds Llc | Restaurant (service type not stated) | 361 E Lacey Rd | open | |
| Big Tree Bar | Bar | open | ||
| Blue Collar Catering | Restaurant (service type not stated) | American | 605 S Main St | open |
| Breakfast at Bryant's | Restaurant (service type not stated) | Breakfast · American | 44 G Manchester Ave | open |
| Bubba's Bar & Wood Fired Pizza | Restaurant (service type not stated) · Bar | Pizza | 22 Bobwhite Ct | open |
| Burger King | Quick service · Restaurant (service type not stated) | Burgers | 246 N Main St. | open |
| Caffrey's | Bar · Casual dining | 440 US-9 | open | |
| Captain's Inn Dockside Bar | Restaurant (service type not stated) | Seafood · American | 422 Lacey Rd | open |
| Captain's Inn Land | Restaurant (service type not stated) · Casual dining · Bar | Seafood · American | 309 E Lacey Rd | open |
| Chanales Llc | Restaurant (service type not stated) | 44 Manchester Ave Ste L | open | |
| Charlie Brown's Fresh Grill (Forked River) | Restaurant (service type not stated) | Steakhouse | 121 S Main St | open |
| Chinese Gourmet | Restaurant (service type not stated) | Chinese · Asian | 44 Manchester Ave # E | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 246 N Main St | open |
| Conca D'oro | Restaurant (service type not stated) | Italian · Pizza | 778 Lacey Rd | open |
| Cowabunga Ice Cream Llc | Dessert | Ice cream / frozen desserts | 44 Manchester Ave Ste I | open |
| Dock Bar | Bar · Restaurant (service type not stated) | Seafood | 300 E Lacey Rd | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 506 Lacey Rd | open |
| Dunkin' Burger King | Quick service · Coffee shop · Restaurant (service type not stated) | Coffee · Burgers · American | 76 Garden State Parkway | open |
| Dunkin' | Bakery · Dessert | Dessert | 232 N Main St | open |
| El Abuelito Family Restaurant | Restaurant (service type not stated) | Spanish / tapas | 44 G Manchester Ave, 44 G Manchester Ave | open |
| Elemen7ts by NitroGirl | Dessert · Restaurant (service type not stated) · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies | 721 S Main St | open |
| Forked Fish Food Truck | Restaurant (service type not stated) · Food truck | Seafood | 308 S Main St | open |
| Forked River Diner | Casual dining · Restaurant (service type not stated) | American | 317 S Main St | open |
| Forked River House | Bar | 121 S Main St | open | |
| Fuji Japanese Steakhouse Hibachi & Sushi (Forked River) | Restaurant (service type not stated) | Japanese · Sushi · Steakhouse | 131 US-9 | open |
| Fusciello's Butcher & Deli | Other | Sandwiches | 231 N Main St | open |
| Harvest Buffet | Buffet | Chinese · American | 501 S Main St | open |
| Hong Kong Kitchen | Restaurant (service type not stated) | Chinese | 529 S Main St | open |
| IHOP IHOP | Casual dining | Breakfast · American | 113 S Main St | open |
| Il Giardino Sul Mare | Restaurant (service type not stated) | Italian · Seafood | 2 Hollywood Blvd S | open |
| Island Beach Distillery | Winery / distillery / taproom | 713 b Old Shore Road | open | |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 1 Lacey Rd | open |
| Joey Harrisons River House | Bar · Restaurant (service type not stated) | 361 E Lacey Rd | open | |
| Joey's Tomatoes Llc | Restaurant (service type not stated) | 701 Lacey Rd Ste 3 | open | |
| Jorgitos LLC | Food truck · Delivery-focused | 611 Conifer Dr | open | |
| JT's Bagel Hut | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 918 Lacey Rd | open |
| La Catrina Mexican Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 17 Lacey Rd | open |
| La Palma 3 | Restaurant (service type not stated) | Mexican · Latin American (other) | 136 S Main St | open |
| Lakeside Diner | Restaurant (service type not stated) · Casual dining | American | 429 Lacey Rd | open |
| Latin Fridays at Pine Tar Bar - Forked River, NJ | Bar | 121 S Main St | open | |
| Linda's Pizza & Italian | Restaurant (service type not stated) · Casual dining | Pizza · American | 136 S Main St | open |
| Little Italy Pizza | Restaurant (service type not stated) | Pizza · Italian | 15 Lacey Rd | open |
| Manhattan Bagel Manhattan Bagel | Bakery | Bakery · Breakfast | 336 Lacey Rd | open |
| Manhattan Bagel Manhattan Bagel | Quick service | 336 Lacey Rd | open | |
| Mario's | Restaurant (service type not stated) | Italian · Pizza | 422 S Main St | open |
| Mimmo's Pizza | Restaurant (service type not stated) | Pizza · Italian | 336 Lacey Rd | open |
| Mister Softee | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | 918 Lacey Rd | open |
| Mr. HotDog | Quick service · Restaurant (service type not stated) | Hot dogs | 308 S Main St | open |
| Mrs. Walker's Homemade Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 132 S Main St | open |
| Pan Asia | Restaurant (service type not stated) | Asian · Japanese · Chinese | 416 S Main St | open |
| Papouli's Brick Oven Pizza | Restaurant (service type not stated) | Pizza · Italian | 44 Manchester Ave | open |
| Perkins American Food Co. | Bakery · Restaurant (service type not stated) | Breakfast · Bakery · American | 113 S Main St | open |
| Pine Tar Bar and Grill | Casual dining · Bar | 121 S Main St | open | |
| Playa Bowls Playa Bowls | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 44M Manchester Ave | open |
| Port Serenity | Bar | Secret Spot | open | |
| Portuguese Grill | Restaurant (service type not stated) | Spanish / tapas | 44 Manchester Ave | open |
| Randolph Saint Pub | Bar | 406 Continental Ct | open | |
| Rita's Water Ice | Dessert | Dessert | 121 S Main St | open |
| Starbucks | Coffee shop | Coffee | Garden State Pkwy, Milepost 76 | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 750 Lacey Rd | open |
| Sunrise Bagels | Bakery | Bakery · Breakfast | 249 N Main St | open |
| Surf Taco Surf Taco Jackson | Quick service | Mexican | 44 Manchester Ave A | open |
| Sushi House | Restaurant (service type not stated) | Japanese · Sushi | 208 N Main St | open |
| Sweet Treats & Ice Cream | Bakery · Dessert | Bakery · Ice cream / frozen desserts · Dessert | 249 N Main St | open |
| Taco Bell Taco Bell | Quick service | Mexican | 238 N Main St | open |
| The Lacey Diner | Casual dining · Restaurant (service type not stated) | American | 530 Lacey Rd | open |
| The Waterfront | Restaurant (service type not stated) · Casual dining · Bar | 361 E Lacey Rd | open | |
| Tim Hortons Tim Hortons | Coffee shop · Café | Coffee | 245 N Main St | open |
| Tomatoes Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 701 Lacey Rd | open |
| Vesuvio Pizza | Restaurant (service type not stated) | Pizza · Italian | 725 S Main St | open |
| Vevan Llc | Restaurant (service type not stated) | 530 Lacey Rd | open | |
| White Castle | Quick service | 245 N Main St | open | |
| Jt Celeste, Inc | Restaurant (service type not stated) | 918 Lacey Rd | closed | |
| Nikko Asian Bistro Inc | Restaurant (service type not stated) | 208 N Main St | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 19 | 18 | — | — | — | 1 | SIC1987 |
| 1995 | 19 | 18 | — | — | — | 1 | SIC1987 |
| 1996 | 21 | 20 | — | — | — | 1 | SIC1987 |
| 1997 | 24 | 23 | — | — | — | 1 | SIC1987 |
| 1998 | 25 | 23 | 10 | 8 | 5 | 1 | NAICS1997 |
| 1999 | 24 | 22 | 8 | 9 | 5 | 1 | NAICS1997 |
| 2000 | 21 | 19 | 8 | 9 | 2 | 1 | NAICS1997 |
| 2001 | 21 | 19 | 8 | 9 | 2 | 1 | NAICS1997 |
| 2002 | 24 | 22 | 12 | 5 | 5 | 1 | NAICS1997 |
| 2003 | 26 | 24 | 11 | 8 | 5 | 1 | NAICS2002 |
| 2004 | 24 | 24 | 12 | 8 | 4 | — | NAICS2002 |
| 2005 | 30 | 30 | 15 | 10 | 5 | — | NAICS2002 |
| 2006 | 33 | 33 | 13 | 14 | 6 | — | NAICS2002 |
| 2007 | 40 | 39 | 17 | 15 | 7 | — | NAICS2002 |
| 2008 | 40 | 35 | 18 | 12 | 5 | — | NAICS2007 |
| 2009 | 33 | 29 | 17 | 8 | 4 | — | NAICS2007 |
| 2010 | 34 | 31 | 17 | 10 | 4 | — | NAICS2007 |
| 2011 | 32 | 29 | 17 | 8 | 4 | — | NAICS2007 |
| 2012 | 31 | 28 | 16 | 8 | 3 | — | NAICS2012 |
| 2013 | 34 | 31 | 17 | 9 | 3 | — | NAICS2012 |
| 2014 | 31 | 28 | 15 | 9 | 3 | — | NAICS2012 |
| 2015 | 31 | 28 | 15 | 11 | 2 | — | NAICS2012 |
| 2016 | 33 | 29 | 14 | 13 | 2 | — | NAICS2012 |
| 2017 | 37 | 33 | 16 | 15 | — | — | NAICS2017 |
| 2018 | 37 | 32 | 14 | 16 | — | — | NAICS2017 |
| 2019 | 39 | 35 | 14 | 18 | 3 | — | NAICS2017 |
| 2020 | 34 | 32 | 13 | 17 | — | — | NAICS2017 |
| 2021 | 38 | 35 | 14 | 19 | — | — | NAICS2017 |
| 2022 | 38 | 37 | 18 | 15 | 4 | — | NAICS2022 |
| 2023 | 44 | 43 | 19 | 16 | 8 | — | NAICS2022 |
Nearby markets (within 5 miles)
| ZCTA | Distance | Restaurants | Year |
|---|---|---|---|
| 08758 | 5.0 mi | 12 | 2023 |