BMIE Market 08734

Ocean County, New Jersey · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,879 2020–2024 ACS 5-year estimate ±1,168 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,682 2020–2024 ACS 5-year estimate ±307 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,651 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,998 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$116,000 2020–2024 ACS 5-year estimate ±36,658 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.3 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,568 2020–2024 ACS 5-year estimate ±239 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$442,000 2020–2024 ACS 5-year estimate ±87,350 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	5.1 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08734
Restaurants per 10,000 residents	17.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+60.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+33.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+14.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+128.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 8–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	77 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 08734. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Jersey and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.6	76	40%	+30.2
Restaurant Opportunity Score	66.1	66	35%	+23.1
Market Momentum Score	76.6	77	25%	+19.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,879	67	40%	+26.9
Median household income (ACS)	116,000	89	40%	+35.6
Households (ACS)	2,682	65	20%	+13.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	33.3	73	35%	+25.7
Restaurants per 10,000 residents (lower = more room)	20.3	36	25%	+9.1
Population (ACS)	7,879	67	20%	+13.5
Median household income (ACS)	116,000	89	20%	+17.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	60	92	50%	+46.2
10-year restaurant growth	33.3	73	30%	+22.0
20-year restaurant growth	14.3	42	20%	+8.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (31)

By cuisine

Italian 7 · Pizza 6 · American 3 · Dessert 3 · Mexican 3 · Bakery 2 · Burgers 2 · Coffee 2 · Sandwiches 2 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Chinese 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 16 · Quick service 8 · Bar 5 · Dessert 5 · Bakery 3 · Casual dining 3 · Coffee shop 2 · Café 1 · Specialty food shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
A Sweet Memory Cake	Bakery	Bakery	721 US Highway 9	open
Anthony's Pizzeria & Grill	Casual dining · Bar	Pizza · Italian	403 N Main St	open
Anthonys Pizza	Restaurant (service type not stated)	Pizza		open
Applebee's Applebee's Brasil	Casual dining · Restaurant (service type not stated) · Bar	American	404 N Main St	open
Biagio's Trattoria	Restaurant (service type not stated) · Casual dining	Italian · American	509 US Highway 9	open
Burger King	Quick service		Route #9	open
China King China King	Restaurant (service type not stated)	Chinese	344 US Highway 9	open
China Wok	Restaurant (service type not stated)		629 U S 9	open
Coconuts tiki bar	Bar		700 Barramore Ave	open
Dewey's Dogs	Quick service	Hot dogs · Sandwiches	118 N Main St	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	344 N Main St	open
Espo's Pizzeria & Italian Grille	Restaurant (service type not stated)	Italian · Pizza	629 US Highway 9	open
Fevola's Pizza	Restaurant (service type not stated)	Pizza · Italian	706 N Main St Ste 1	open
Jersey Charm Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	415 US-9	open
Laural Harbar Yacht Club	Bar · Restaurant (service type not stated)			open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	408 US Highway 9	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	344 N Main St	open
Quesadillas Doña Meche	Quick service	Southwestern / Tex-Mex · Mexican	629 N Main St	open
Raging Ray’s Pretzel Coated Chicken	Restaurant (service type not stated) · Quick service		510 N Main St	open
Ralph's Italian Ice Ralph's Italian Ices- Lanoka Harbor, NJ	Dessert	Dessert · Italian	349 N Main St	open
Ralphie 3 Inc	Restaurant (service type not stated)		408 US Highway 9	open
Schiano's Pizza	Restaurant (service type not stated)	Pizza · Italian	344 US-9	open
Sweetberry	Dessert	Dessert	344 US Highway 9	open
Taco-Tastic III (Lanoka Harbor)	Restaurant (service type not stated)	Mexican	344 Us-9	open
Tacoholics	Restaurant (service type not stated)	Mexican	335 US Highway 9	open
The Thirsty Piney	Bar		Located in Forked River Wine and Spirits:, 344 N Main St Units 2 & 3	open
Van Holten's Homemade Chocolates	Dessert · Quick service · Specialty food shop · Bakery	Bakery · Sandwiches	344 US Highway 9	open
Via Napoli Pizzeria	Restaurant (service type not stated)	Pizza · Italian	510 N Main St	open
Wendy's Wendy's	Quick service	Burgers · American	301 N Main St	open
Yogo Factory	Dessert	Ice cream / frozen desserts	702 US Highway 9	open
Craving Cupcakes	Bakery	Bakery	629 US Highway 9	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	7	—	—	—	—	SIC1987
1995	8	8	—	—	—	—	SIC1987
1996	8	7	—	—	—	1	SIC1987
1997	9	8	—	—	—	1	SIC1987
1998	13	12	5	6	1	1	NAICS1997
1999	11	10	5	5	—	1	NAICS1997
2000	12	11	5	5	1	1	NAICS1997
2001	16	15	6	7	2	1	NAICS1997
2002	15	14	4	8	2	1	NAICS1997
2003	14	14	5	6	3	—	NAICS2002
2004	12	12	5	4	3	—	NAICS2002
2005	13	13	5	5	3	—	NAICS2002
2006	14	13	5	5	3	1	NAICS2002
2007	12	12	4	5	3	—	NAICS2002
2008	13	13	3	7	3	—	NAICS2007
2009	13	13	3	7	3	—	NAICS2007
2010	13	13	3	7	3	—	NAICS2007
2011	14	14	5	5	4	—	NAICS2007
2012	14	13	4	6	3	—	NAICS2012
2013	13	12	3	7	2	—	NAICS2012
2014	14	14	4	7	3	—	NAICS2012
2015	13	13	5	7	1	—	NAICS2012
2016	11	11	4	6	1	—	NAICS2012
2017	9	9	—	7	—	—	NAICS2017
2018	10	10	—	8	—	—	NAICS2017
2019	9	9	—	7	—	—	NAICS2017
2020	10	10	—	7	—	—	NAICS2017
2021	10	10	—	8	—	—	NAICS2017
2022	14	14	3	11	—	—	NAICS2022
2023	16	16	4	11	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 08734. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
08721	3.2 mi	35	2023
08752	4.4 mi	20	2023
08722	4.9 mi	6	2023
08740	5.0 mi	3	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.