BMIE Market 08889
Hunterdon County, New Jersey · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 10,193 2020–2024 ACS 5-year estimate ±627 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,333 2020–2024 ACS 5-year estimate ±283 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 10,063 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 3,874 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $157,781 2020–2024 ACS 5-year estimate ±15,192 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 52.6 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,808 2020–2024 ACS 5-year estimate ±662 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $542,300 2020–2024 ACS 5-year estimate ±30,346 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 23.1 sq mi Census Gazetteer 2020 |
| Restaurants | 22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 08889 |
| Restaurants per 10,000 residents | 15.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -4.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +83.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 17 (range 13–21) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.34) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 61 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 82 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 38 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 08889. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.34, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Jersey and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 567, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 61 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 81.6 | 82 | 40% | +32.6 |
| Restaurant Opportunity Score | 54.2 | 54 | 35% | +19.0 |
| Market Momentum Score | 37.7 | 38 | 25% | +9.4 |
Consumer Market Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 10,193 | 71 | 40% | +28.4 |
| Median household income (ACS) | 157,781 | 97 | 40% | +38.7 |
| Households (ACS) | 4,333 | 72 | 20% | +14.4 |
Restaurant Opportunity Score: 54 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 0 | 35 | 35% | +12.3 |
| Restaurants per 10,000 residents (lower = more room) | 21.6 | 33 | 25% | +8.4 |
| Population (ACS) | 10,193 | 71 | 20% | +14.2 |
| Median household income (ACS) | 157,781 | 97 | 20% | +19.4 |
Market Momentum Score: 38 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -4.4 | 23 | 50% | +11.6 |
| 10-year restaurant growth | 0 | 35 | 30% | +10.5 |
| 20-year restaurant growth | 83.3 | 78 | 20% | +15.6 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (38)
By cuisine
Italian 9 · Coffee 7 · American 6 · Pizza 4 · Ice cream / frozen desserts 3 · Asian 2 · Bakery 2 · Breakfast 2 · Dessert 2 · Sandwiches 2 · BBQ 1 · Burgers 1 · Chinese 1 · European 1 · Japanese 1 · Juice / smoothies 1 · Seafood 1 · Spanish / tapas 1 · Sushi 1
By type
Restaurant (service type not stated) 26 · Café 6 · Bar 5 · Coffee shop 5 · Casual dining 4 · Dessert 3 · Quick service 3 · Bakery 2 · Brewery / taproom 1 · Specialty food shop 1 · Juice, smoothie, tea 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Annabella Italian Restaurant | Restaurant (service type not stated) | Pizza · Italian | 144 Main St | open |
| Bagel Junction Deli and Cafe | Specialty food shop · Quick service · Bakery | Sandwiches · Bakery | 531 US-22 | open |
| Bensi of Whitehouse Bensi of Whitehouse Station, LLC | Restaurant (service type not stated) | Italian · European | 531 US Highway 22 E | open |
| Black River Roasters | Coffee shop · Café | Coffee | 424 US Highway 22 W | open |
| Brakes & Briskets | Restaurant (service type not stated) | BBQ | 454 US Highway 22 W | open |
| CARLUCCI’S | Restaurant (service type not stated) · Casual dining | Italian · American | 667 US-22 | open |
| Crabby Abby's | Restaurant (service type not stated) | Seafood | 454 US Highway 22 W | open |
| Domo 7 Japanese Restaurant | Restaurant (service type not stated) | Japanese · Sushi | 547 Rte 22 | open |
| Easy Eats | Café | Coffee | 651 Rt 22 E | open |
| Flavors of Portugal Cafe | Café · Coffee shop | Spanish / tapas · Coffee | 422 US Highway 22 W | open |
| Gabbie's Creamery | Dessert | Ice cream / frozen desserts | 665 US-22 Unit 220 | open |
| Giovanni's Pizza & Pasta | Restaurant (service type not stated) | Italian · Pizza | 431 US-22 | open |
| Good Days Cafe | Café · Restaurant (service type not stated) | Coffee · Breakfast | 136 Main St | open |
| Hopkins Baking Company | Bakery | Bakery | 431 US-22 | open |
| Jayden Joseph Llc | Restaurant (service type not stated) | 651 US Highway 22 E | open | |
| Jerry's Brooklyn Grill | Coffee shop · Restaurant (service type not stated) | Coffee · Breakfast | 261 Main St | open |
| La Casa Bianca | Restaurant (service type not stated) | Italian | 144 Main St. | open |
| Local Corporate Hotel | Bar | 531 Rt 22E | open | |
| Max's 22 Ristorante | Restaurant (service type not stated) | Italian | 454 Route 22 West | open |
| McDonald's McDonald's | Quick service | Burgers · American | 536 US-22 | open |
| Panda Garden | Restaurant (service type not stated) | Chinese · Asian | 431 US-22 | open |
| Playa Bowls Playa Bowls | Juice, smoothie, tea · Coffee shop · Café | Juice / smoothies · Coffee | 531 US-22 Unit 11 | open |
| Polar Cub Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 380 US-22 | open |
| Readington Diner | Casual dining · Restaurant (service type not stated) · Bar | American | 452 US Highway 22 W | open |
| Red 7 Enterprises, Llc | Restaurant (service type not stated) | 547 US Highway 22 E | open | |
| Rita's Italian Ice & Frozen Custard Rita's Italian Ice & Frozen Custard | Dessert | Dessert · Ice cream / frozen desserts | 547 US-22 | open |
| Salt and Pepper Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 653 US-22 | open |
| Sorella's Pizza and Pasta | Restaurant (service type not stated) | Italian · Pizza | 547 US-22 | open |
| Soup Man | Restaurant (service type not stated) | 531 US Highway 22 E | open | |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 531 US-22 | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 531 US-22 Comp #18 Comp #18 | open |
| Tenderhill | Restaurant (service type not stated) | American | 405 US Highway 22 E | open |
| The Brewery at 106 Main | Bar · Brewery / taproom | 106 Main St | open | |
| The Rail | Casual dining · Restaurant (service type not stated) · Bar | American | 157 Main St | open |
| Toscanella restaurant & pizza | Restaurant (service type not stated) | Italian · Pizza | 653 US Highway 22 E | open |
| Ulivo | Restaurant (service type not stated) | Italian | open | |
| Yi En 407 Llc | Restaurant (service type not stated) | 407 US Highway 22 E | open | |
| Yi En Asian Cuisine | Restaurant (service type not stated) | Asian | 22 High Ridge Ct. | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 11 | 11 | — | — | — | — | SIC1987 |
| 1995 | 11 | 11 | — | — | — | — | SIC1987 |
| 1996 | 16 | 16 | — | — | — | — | SIC1987 |
| 1997 | 15 | 15 | — | — | — | — | SIC1987 |
| 1998 | 16 | 14 | 9 | 5 | — | 1 | NAICS1997 |
| 1999 | 14 | 13 | 7 | 5 | 1 | — | NAICS1997 |
| 2000 | 15 | 13 | 8 | 4 | 1 | — | NAICS1997 |
| 2001 | 12 | 11 | 7 | 3 | 1 | — | NAICS1997 |
| 2002 | 13 | 11 | 5 | 3 | 3 | — | NAICS1997 |
| 2003 | 13 | 12 | 6 | 3 | 3 | — | NAICS2002 |
| 2004 | 14 | 13 | 6 | 3 | 4 | — | NAICS2002 |
| 2005 | 17 | 17 | 9 | 5 | 3 | — | NAICS2002 |
| 2006 | 16 | 16 | 7 | 6 | 3 | — | NAICS2002 |
| 2007 | 24 | 15 | 7 | 6 | 2 | — | NAICS2002 |
| 2008 | 25 | 14 | 7 | 4 | 3 | — | NAICS2007 |
| 2009 | 26 | 16 | 8 | 5 | 3 | — | NAICS2007 |
| 2010 | 26 | 16 | 6 | 6 | 4 | — | NAICS2007 |
| 2011 | 25 | 16 | 7 | 6 | 3 | — | NAICS2007 |
| 2012 | 27 | 21 | 11 | 6 | 4 | — | NAICS2012 |
| 2013 | 28 | 22 | 13 | 6 | 3 | — | NAICS2012 |
| 2014 | 31 | 25 | 16 | 7 | 2 | — | NAICS2012 |
| 2015 | 26 | 22 | 12 | 6 | 4 | — | NAICS2012 |
| 2016 | 26 | 21 | 12 | 5 | 4 | 1 | NAICS2012 |
| 2017 | 26 | 20 | 9 | 7 | 4 | — | NAICS2017 |
| 2018 | 28 | 23 | 10 | 9 | 4 | — | NAICS2017 |
| 2019 | 25 | 20 | 8 | 8 | 4 | — | NAICS2017 |
| 2020 | 25 | 19 | 8 | 7 | 4 | — | NAICS2017 |
| 2021 | 24 | 17 | 6 | 7 | 4 | — | NAICS2017 |
| 2022 | 22 | 19 | 9 | 6 | 4 | — | NAICS2022 |
| 2023 | 24 | 22 | 10 | 6 | 6 | — | NAICS2022 |