BMIE Market 10037

New York County, New York · ZCTA boundaries as of 2020

Profile

Population (current estimate)	19,031 2020–2024 ACS 5-year estimate ±1,693 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,982 2020–2024 ACS 5-year estimate ±686 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	17,416 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,451 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$49,153 2020–2024 ACS 5-year estimate ±7,783 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,445 2020–2024 ACS 5-year estimate ±85 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	Data source not yet connected
Land area	0.2 sq mi Census Gazetteer 2020
Restaurants	19 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 10037
Restaurants per 10,000 residents	13.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-26.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-13.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+18.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+35.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	24 (range 19–30) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	42 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	55 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	43 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	19 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 10037. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New York and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,510, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	54.9	55	40%	+22.0
Restaurant Opportunity Score	42.8	43	35%	+15.0
Market Momentum Score	18.7	19	25%	+4.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	19,031	81	40%	+32.2
Median household income (ACS)	49,153	14	40%	+5.5
Households (ACS)	9,982	86	20%	+17.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 43 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-13.6	16	35%	+5.8
Restaurants per 10,000 residents (lower = more room)	10.0	72	25%	+18.1
Population (ACS)	19,031	81	20%	+16.1
Median household income (ACS)	49,153	14	20%	+2.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 19 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-26.9	10	50%	+4.8
10-year restaurant growth	-13.6	16	30%	+5.0
20-year restaurant growth	18.8	45	20%	+9.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (57)

By cuisine

Sandwiches 9 · Coffee 6 · American 4 · Cajun, Creole, Southern 4 · Caribbean 4 · Chinese 4 · Bakery 3 · Chicken / wings 3 · Dessert 3 · Latin American (other) 3 · Burgers 2 · Healthy / salads / bowls 2 · Mexican 2 · Seafood 2 · Asian 1 · BBQ 1 · Halal / kosher 1 · Indian 1 · Italian 1 · Mediterranean 1 · Pizza 1 · Spanish / tapas 1

By type

Restaurant (service type not stated) 39 · Quick service 11 · Specialty food shop 7 · Café 5 · Bakery 4 · Bar 4 · Coffee shop 3 · Dessert 3 · Buffet 2 · Fast casual 2 · Casual dining 1 · Food truck 1

Name	Type	Cuisine	Address	Status
143 Gourmet Deli Inc	Specialty food shop · Quick service	Sandwiches	665 Malcolm X Blvd	open
449 LA	Bar		449 Lenox Ave	open
537 Deli & Grocery	Specialty food shop · Quick service	Sandwiches	537 Malcolm X Blvd	open
551 Deli Corporation	Specialty food shop · Quick service	Sandwiches	551 Malcolm X Blvd	open
5th Avenue Gourmet Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	2289 5th Ave APT 1	open
786 Ayat Food Corp	Restaurant (service type not stated)		471 Malcolm X Blvd	open
88 Chinese Restaurant	Restaurant (service type not stated)	Chinese	473 Malcolm X Blvd	open
Asmara Deli	Specialty food shop · Quick service	Sandwiches	2159 5th Ave	open
China Wok China Wok El Salvador	Restaurant (service type not stated)	Chinese · Asian	454A Malcolm X Blvd	open
Crown Fried Chicken	Restaurant (service type not stated)	Chicken / wings	429 Malcolm X Blvd	open
Dunkin'	Coffee shop · Restaurant (service type not stated) · Dessert · Café · Bakery	Coffee · Dessert	525 Lenox Ave	open
Eiram Services Inc	Restaurant (service type not stated)		456 Malcolm X Blvd	open
El Valle	Restaurant (service type not stated)	Caribbean · Latin American (other)	588 Lenox Ave	open
El-Monday's	Restaurant (service type not stated)	Cajun, Creole, Southern	32 E 130th St	open
Exquisite Grill & Deli	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls	521 Malcolm X Blvd	open
Farmer's Fridge	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls	506 Malcolm X Blvd	open
Fresh Catch NYC	Restaurant (service type not stated)	Seafood	645 Lenox Ave	open
Gardners Gourmet Baking Co Llc	Bakery	Bakery	2289 5th Ave	open
Golden Krust Caribbean Restaurant Golden Krust	Restaurant (service type not stated)	Caribbean	456 Lenox Ave	open
Great Wall	Restaurant (service type not stated)	Chinese	527 Malcolm X Blvd # 9	open
Harlem Bar-B-Q	Restaurant (service type not stated)	BBQ	547 Malcolm X Blvd	open
Harlem Blues Cafe	Café	Coffee	2144 5th Ave	open
Harlem Towers Cafe Corp	Restaurant (service type not stated)		506 Malcolm X Blvd	open
House Of Seafood Express	Restaurant (service type not stated)	Seafood	429 Malcolm X Blvd	open
Island Crave	Restaurant (service type not stated)	Caribbean	1 W 137th St	open
Jimbo's Hamburger Palace Jimbo's Hamburger Palace	Restaurant (service type not stated)	Burgers · American	535 Lenox Ave	open
K & S Gourmet Deli	Specialty food shop · Quick service	Sandwiches	429 Malcolm X Blvd	open
Kennedy Fried Chicken Kennedy Chicken & Burger	Quick service · Restaurant (service type not stated)	Chicken / wings	2363 Adam Clayton Powell Jr Blvd	open
King Garden Restaurant Ny Inc	Restaurant (service type not stated)		1 W 137th St	open
King's Chef	Restaurant (service type not stated)	Chinese	587 Lenox Ave	open
Latin On Lenox	Restaurant (service type not stated) · Buffet	Latin American (other)	429 Lenox Ave	open
Lynx Kitchen	Restaurant (service type not stated)	Indian	1 W 137th St	open
Manna's	Restaurant (service type not stated)	Cajun, Creole, Southern	486 Malcolm X Blvd	open
Miss Maude Spoonbread Too	Restaurant (service type not stated)	Cajun, Creole, Southern	547 Malcolm X Blvd	open
Moca Garden	Specialty food shop · Quick service	Sandwiches	2159 5th Ave	open
Morningside Coffee & Biscuits	Coffee shop	Coffee	547B Lenox Ave	open
Musette Wine Bar	Bar · Café	Coffee	420 Malcolm X Blvd	open
New Kennedy Fried Chicken and Burgers	Restaurant (service type not stated) · Quick service	Chicken / wings · American · Burgers	1 W 137th St	open
Nyc Lenox Foods Inc	Restaurant (service type not stated)		525 Malcolm X Blvd	open
OurtBox Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	2144 5th Ave	open
Palomino Halal Food	Restaurant (service type not stated)	Halal / kosher	515 Lenox Ave	open
Park Ave Deli Restaurant	Restaurant (service type not stated)		1916 Park Ave	open
Pizza Stop	Restaurant (service type not stated)	Pizza	531 Malcolm X Blvd	open
Presto Fresh Cafe Mexican Grill	Restaurant (service type not stated) · Café	Mexican · Latin American (other) · Coffee	559 Lenox Ave	open
Rabbit's Chicken and Waffles	Restaurant (service type not stated)	American · Cajun, Creole, Southern	61 W 130th St	open
Settapani Italian restaurant	Restaurant (service type not stated)	Italian · Mediterranean	Lennox Ave	open
Style and Sustenance	Bakery	Bakery	2266 5th Ave	open
Subway Subway	Quick service	Sandwiches	563 Lenox Street Store #2	open
Sweet Mama's Soul Food Restaurant & Salad Bar	Buffet		689 Malcolm X Blvd	open
The Corner Lounge	Bar · Restaurant (service type not stated) · Casual dining	Sandwiches	32 E 130th St	open
The Real Good Food Truck	Restaurant (service type not stated) · Quick service · Food truck		690 Lenox Ave	open
thelittleFATgirl	Bakery · Dessert	Bakery · Dessert		open
Tio Luca Cocina & Vino Bar	Restaurant (service type not stated) · Bar	Mexican · American · Spanish / tapas	421 Lenox Ave	open
Treats By Trice	Dessert	Dessert	429 Malcolm X Blvd	open
Wat's On Your Plate	Restaurant (service type not stated)	Caribbean	641 Malcolm X Blvd	open
New York Star Deli Inc	Specialty food shop · Quick service	Sandwiches	20B E 132nd St	closed
Winsome Deli	Specialty food shop · Quick service	Sandwiches	482 Malcolm X Blvd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	20	14	—	—	—	6	SIC1987
1995	18	13	—	—	—	5	SIC1987
1996	19	12	—	—	—	7	SIC1987
1997	17	12	—	—	—	5	SIC1987
1998	17	12	2	9	—	4	NAICS1997
1999	18	11	2	8	—	6	NAICS1997
2000	17	11	3	7	—	6	NAICS1997
2001	16	11	3	6	—	4	NAICS1997
2002	18	14	1	12	—	4	NAICS1997
2003	18	16	2	12	2	2	NAICS2002
2004	17	15	3	10	2	2	NAICS2002
2005	14	12	4	7	1	1	NAICS2002
2006	14	12	5	6	1	1	NAICS2002
2007	16	14	4	9	1	1	NAICS2002
2008	21	19	5	13	1	1	NAICS2007
2009	23	21	5	15	1	1	NAICS2007
2010	25	23	2	20	1	1	NAICS2007
2011	22	20	2	17	1	1	NAICS2007
2012	22	20	5	14	1	1	NAICS2012
2013	24	22	8	13	1	1	NAICS2012
2014	25	23	8	14	1	1	NAICS2012
2015	29	27	10	16	1	1	NAICS2012
2016	29	25	10	14	1	2	NAICS2012
2017	28	24	9	13	—	—	NAICS2017
2018	30	26	9	15	—	—	NAICS2017
2019	29	25	10	14	—	—	NAICS2017
2020	26	23	7	15	—	—	NAICS2017
2021	30	26	7	17	—	—	NAICS2017
2022	32	28	7	19	—	—	NAICS2022
2023	24	19	5	13	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 10037. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
10030	0.4 mi	39	2023
10027	0.9 mi	126	2023
10039	0.9 mi	40	2023
10451	1.0 mi	89	2023
10031	1.0 mi	97	2023
10026	1.1 mi	76	2023
10454	1.2 mi	64	2023
10035	1.3 mi	68	2023
10115	1.4 mi	2	1997
10029	1.5 mi	171	2023
10455	1.5 mi	74	2023
10032	1.8 mi	100	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.