BMIE Market 13421
Madison County, New York · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 12,771 2020–2024 ACS 5-year estimate ±437 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 5,712 2020–2024 ACS 5-year estimate ±290 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 14,125 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,209 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $65,752 2020–2024 ACS 5-year estimate ±5,697 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 46.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $904 2020–2024 ACS 5-year estimate ±63 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $162,000 2020–2024 ACS 5-year estimate ±8,310 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 40.1 sq mi Census Gazetteer 2020 |
| Restaurants | 28 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 13421 |
| Restaurants per 10,000 residents | 22.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -3.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -12.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +3.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +7.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 22 (range 17–27) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.37) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 43 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 61 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 37 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 24 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 13421. Projection: linear trend v1, fitted 2013–2023, -0.6 restaurants per year, r² 0.37, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New York and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,510, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 43 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 61.0 | 61 | 40% | +24.4 |
| Restaurant Opportunity Score | 37.0 | 37 | 35% | +12.9 |
| Market Momentum Score | 24.5 | 24 | 25% | +6.1 |
Consumer Market Score: 61 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 12,771 | 74 | 40% | +29.7 |
| Median household income (ACS) | 65,752 | 40 | 40% | +16.0 |
| Households (ACS) | 5,712 | 76 | 20% | +15.3 |
Restaurant Opportunity Score: 37 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -12.5 | 17 | 35% | +5.9 |
| Restaurants per 10,000 residents (lower = more room) | 21.9 | 33 | 25% | +8.2 |
| Population (ACS) | 12,771 | 74 | 20% | +14.9 |
| Median household income (ACS) | 65,752 | 40 | 20% | +8.0 |
Market Momentum Score: 24 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -3.5 | 24 | 50% | +12.0 |
| 10-year restaurant growth | -12.5 | 17 | 30% | +5.1 |
| 20-year restaurant growth | 3.7 | 37 | 20% | +7.3 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (108)
By cuisine
Pizza 20 · American 16 · Coffee 12 · Sandwiches 11 · Italian 10 · Juice / smoothies 9 · Japanese 8 · Sushi 8 · Bakery 7 · Asian 6 · Dessert 6 · Chinese 5 · Ice cream / frozen desserts 5 · Mexican 4 · Seafood 4 · Burgers 3 · BBQ 2 · Breakfast 2 · Chicken / wings 2 · Southwestern / Tex-Mex 2 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Greek 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Latin American (other) 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 58 · Quick service 23 · Bar 15 · Bakery 10 · Dessert 10 · Casual dining 9 · Juice, smoothie, tea 9 · Coffee shop 8 · Café 5 · Specialty food shop 4 · Other 4 · Buffet 3 · Food truck 3 · Catering 1 · Delivery-focused 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 31 Express Deli & Grocery | Specialty food shop · Quick service · Bakery | Sandwiches · Bakery | 147 Cedar St | open |
| ACE of Cakes | Dessert · Coffee shop · Bakery | Bakery · Dessert · Coffee | 593 Stoneleigh Rd | open |
| Alexander's Ragtime | Bar · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 128 Main St | open |
| Arby's Arby's | Quick service | Sandwiches · American | 246 Genesee St. | open |
| Asia Central NY sushi | Restaurant (service type not stated) | Japanese · Sushi | 1081 Glenwood Ave | open |
| Asian East Sushi Oneida | Restaurant (service type not stated) | Japanese · Sushi · Asian | 105 Main St | open |
| Bailey's Jamaican Cuisine | Restaurant (service type not stated) | Sandwiches | 153 Madison St | open |
| Barica Greek Restaurant | Restaurant (service type not stated) · Bakery · Juice, smoothie, tea | Greek · Bakery · Juice / smoothies · Asian | 1081 Glenwood Ave | open |
| Bec's Ivy Grill & Bar | Bar | 129 Phelps St, Oneida, NY 13421 | open | |
| Belewich Park | Bar | BBQ | open | |
| Blimpie | Quick service | 219 Genesee St | open | |
| BLUE | Bar · Casual dining | American | 1542 Lake St | open |
| Burger King Burger King | Quick service | Burgers · American | 212 Genesee St | open |
| Byrne Dairy and Deli | Specialty food shop · Quick service | Sandwiches | 412 Genesee St | open |
| Byrne Dairy and Deli Byrne Dairy | Specialty food shop · Quick service | Sandwiches | 207 Lenox Ave | open |
| CAFE FANA | Bakery · Dessert | Dessert | 127 Genesee St | open |
| China King | Restaurant (service type not stated) | Chinese · Asian | 103 Main St | open |
| Chipotle Mexican Grill Oneida New York | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 127 Genesee St | open |
| Cinco de Mayo II | Restaurant (service type not stated) | Mexican · Latin American (other) | 127 Genesee St | open |
| Coneheads Ice Cream Oneida Coneheads Ice Cream “Oneida” | Dessert | Ice cream / frozen desserts · Dessert | 646 Lenox Ave | open |
| D-Ray's Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 215 Broad St | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 2002 Glenwood Shopping Plz | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 213 Genesee St | open |
| Dunn's Irish Pub | Casual dining · Bar | British / Irish pub food | 137 Phelps St | open |
| EastCoast Meteorologist Michael Buell | Restaurant (service type not stated) | Seafood | 2194 Glenwood Shopping Plz | open |
| Eclectic Eats, LLC | Café · Coffee shop | Coffee | 2044 Glenwood Shopping Plz | open |
| El Canelo | Restaurant (service type not stated) | Mexican | 2192 Glenwood Plaza | open |
| Firehouse Hotdogs | Quick service · Food truck | Hot dogs | East Railroad St | open |
| Firehouse Hotdogs-Fitzgerald’s | Food truck | 1081 Northside Shopping Ctr | open | |
| Franco’s Oneida Pizzeria | Restaurant (service type not stated) | Pizza | 145 Madison St | open |
| Friendly's | Dessert | Ice cream / frozen desserts | 109 Genesee St | open |
| Frogs | Bar | 1079 Lake Rd | open | |
| frozen ropes | Other · Dessert | Ice cream / frozen desserts | 2164 Glenwood Shopping Plz | open |
| Fuji Hibachi Sushi Asian Bistro | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2184 Glenwood Shopping Plaza | open |
| Furji Sushi Asia Sushi Furji Sushi Asia Sushi | Restaurant (service type not stated) | Japanese · Sushi · Chinese | 103 Main St | open |
| Gino’s | Restaurant (service type not stated) | Italian | 507 Lenox Ave | open |
| Giovanni's The Big Cheese | Restaurant (service type not stated) | Pizza · Italian | 118 Phelps St | open |
| Jadie and June's | Restaurant (service type not stated) | Italian · American | 130 Broad St | open |
| Jersey Mike's Subs | Buffet · Restaurant (service type not stated) | Sandwiches | 2090 Glenwood Shopping Plz | open |
| Jersey Mike's Subs Jersey Mike's Subs | Quick service · Catering | Sandwiches | 122 Genesee St | open |
| Jersey Mike's Subs | Other | Sandwiches | 2018 Glenwood Shopping Plz | open |
| Jimmy John's | Other | Sandwiches | 127 Genesee St | open |
| Joe's Pizza & Sauce | Restaurant (service type not stated) · Bar | Pizza · Italian · American | 257 Wilson St | open |
| jumbos | Restaurant (service type not stated) | Breakfast | 424 Genesee St | open |
| Justagud Pizza | Restaurant (service type not stated) | Pizza | 128 N Main St | open |
| Kaifu Sushi Kaifu Sushi | Restaurant (service type not stated) · Quick service | Pizza · Japanese · Sushi | 507 Lenox Ave | open |
| KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 127 Genesee Street | open |
| Krusty Crab | Quick service · Restaurant (service type not stated) | Seafood | 435 Genesee St | open |
| l Bella Pizza Italian Restaurant | Restaurant (service type not stated) | Pizza | 128 N Main St | open |
| Lakeview Restaurant | Restaurant (service type not stated) | American · Seafood · Italian | 1017 Golf Course Ln | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 506 Lenox Ave | open |
| Long John Silver's Long John Silver's | Quick service · Restaurant (service type not stated) | Seafood | 1038 Glenwood Ave | open |
| Luso Bakery | Bakery · Dessert | Bakery · Dessert | 508 Lenox Ave | open |
| Madison Golf Club Inc | Restaurant (service type not stated) | 8623 Lake Rd | open | |
| Marble Hill Inn | Restaurant (service type not stated) · Casual dining | American | 4482 Marble Rd | open |
| Mary Mack's Sippin Shack | Bar | 227 E Elm St | open | |
| McDonald's McDonald's | Quick service | Burgers · American | 274 Genesee St | open |
| Michael Pizza | Restaurant (service type not stated) | Pizza | 2018 Glenwood Shopping Plz | open |
| Michael Pizza Oneida | Restaurant (service type not stated) | Italian | 123 Lenox Ave | open |
| Mix It Up Creations Llc | Bakery | Bakery | 126 N Main St | open |
| Morey’s diner | Casual dining · Restaurant (service type not stated) | American | Phelps St | open |
| Napoleon Cafe | Café · Restaurant (service type not stated) | Coffee · American | 102 Madison St | open |
| New China | Restaurant (service type not stated) | Chinese | 1022 Oneida Plaza Dr | open |
| No1 chinese restaurant oneida ny | Restaurant (service type not stated) | Chinese | Glenwood plaza | open |
| Nothing Bundt cakes Oneida Nothing Bundt cakes Oneida | Bakery · Café | Bakery · Coffee | 2018 Glenwood Shopping Plz | open |
| Number One | Restaurant (service type not stated) | Chinese · Asian | 2166 Glenwood Shopping Plaza | open |
| Ocean Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 236 Main St | open |
| Oneida Castle Food Truck Celebration | Food truck · Restaurant (service type not stated) | 1 1st St | open | |
| Oneida Donuts, Llc | Restaurant (service type not stated) | 213 Genesee St | open | |
| Owls Nest 1606 | Bar | 130 Vanderbilt Ave | open | |
| Penny Roll Candy Store Penny Roll Candy Store | Dessert · Buffet | Pizza · Ice cream / frozen desserts · Italian | 2018 Glenwood Shopping Plz | open |
| Pepi's Pizza | Restaurant (service type not stated) | Pizza · Italian | 228 Genesee St | open |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 200 Genesee St | open |
| Pizza Place | Restaurant (service type not stated) | Pizza | 128 N Main St | open |
| Pop-A-Top | Casual dining · Bar | American | 105 W Elm St | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 200 Genesee St | open |
| Primo on The Green | Restaurant (service type not stated) | American · Italian | 8623 Lake Rd | open |
| RaWa's Tiki Bar & Grill | Casual dining · Bar | 5171 Sand Hill Rd | open | |
| Salvation Barbeque | Restaurant (service type not stated) | BBQ | 153 Madison St | open |
| Seniore's Pizza | Restaurant (service type not stated) | Pizza | 2090 Glenwood Shopping Plz | open |
| Shamso Sushi Oneida Meteorologist Michael Buell | Restaurant (service type not stated) | Japanese · Sushi | 2018 Glenwood Shopping Plz | open |
| Sherrill Pizza Pub Inc | Restaurant (service type not stated) | 469 W Seneca St | open | |
| Sherry Hot Chicken & Grill | Restaurant (service type not stated) | 1121 Glenwood Ave | open | |
| Smoothie Capical | Juice, smoothie, tea | Juice / smoothies | 127 Genesee St | open |
| Starbucks | Coffee shop | Coffee | 105 Genesee St | open |
| Starbucks Oneida Starbucks | Coffee shop · Buffet · Restaurant (service type not stated) · Casual dining · Bar | Coffee | 2018 Glenwood Shopping Plz | open |
| Subway Subway | Quick service · Specialty food shop | Sandwiches | 2188 Glenwood Shopping Plaza | open |
| Sweet taffy | Juice, smoothie, tea | Juice / smoothies · Tea / bubble tea · Healthy / salads / bowls | 127 Genesee St | open |
| Sweet Temptations | Casual dining | American · Breakfast | 118 N Main St | open |
| Tex Max Restaurant Oneida | Restaurant (service type not stated) · Quick service | Southwestern / Tex-Mex | 290 Lenox Ave | open |
| The Blend | Juice, smoothie, tea | Juice / smoothies | 105 Main St | open |
| The Blend Drive Thru | Juice, smoothie, tea · Restaurant (service type not stated) · Coffee shop | Juice / smoothies · Coffee | 264 Genesee St | open |
| The Blind Squirrel Pub | Bar | 161 Phelps St | open | |
| The Fireside/ Sunny’s Kitchen | Café | Coffee · American | 424 Genesee St | open |
| The Meltdown | Restaurant (service type not stated) · Other | Sandwiches · Mexican | 1078 Glenwood Avenue | open |
| The Resort | Restaurant (service type not stated) · Juice, smoothie, tea | Pizza · Juice / smoothies · Japanese · Sushi | 1081 Glenwood Ave | open |
| The Sweet Stop | Coffee shop · Juice, smoothie, tea · Dessert | Coffee · Juice / smoothies · Ice cream / frozen desserts | 2044 Glenwood Shopping Plz | open |
| Tim Hortons | Coffee shop | Coffee | 246 Genesee St | open |
| Tino's Pizzeria | Restaurant (service type not stated) · Quick service | Pizza | 180 Main St | open |
| Ton Wood Fire Pizza | Quick service | Pizza | 2018 Glenwood Shopping Plz | open |
| Twsit Smoothie 2 | Juice, smoothie, tea · Quick service | Juice / smoothies | 127 Genesee St | open |
| Villa Verona Vineyard & Bistro | Bar · Winery / distillery / taproom · Restaurant (service type not stated) · Casual dining | 4898 State Route 365 | open | |
| Walmart Bakery | Bakery | Bakery | 2024 Genesee St | open |
| Wendy's Wendy's | Quick service | Burgers · American | 131 Genessee Street | open |
| West Donuts shop | Bakery · Restaurant (service type not stated) · Dessert | Dessert | 167 Lenox Ave | open |
| Ye Olde Pizza Pub | Restaurant (service type not stated) | Pizza | 469 W Seneca St | open |
| Ye Olde Pizza Pub | Restaurant (service type not stated) · Bar | Pizza · American | 469 W Seneca St | open |
| Hipstir Cafe | Café | Coffee | 125 Farrier Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 32 | 26 | — | — | — | 6 | SIC1987 |
| 1995 | 32 | 27 | — | — | — | 5 | SIC1987 |
| 1996 | 37 | 33 | — | — | — | 4 | SIC1987 |
| 1997 | 37 | 33 | — | — | — | 4 | SIC1987 |
| 1998 | 38 | 33 | 14 | 15 | 4 | 5 | NAICS1997 |
| 1999 | 37 | 32 | 16 | 12 | 4 | 5 | NAICS1997 |
| 2000 | 37 | 31 | 13 | 14 | 4 | 6 | NAICS1997 |
| 2001 | 35 | 29 | 11 | 14 | 4 | 6 | NAICS1997 |
| 2002 | 32 | 28 | 9 | 13 | 4 | 4 | NAICS1997 |
| 2003 | 31 | 27 | 12 | 11 | 3 | 4 | NAICS2002 |
| 2004 | 30 | 25 | 9 | 12 | 3 | 4 | NAICS2002 |
| 2005 | 37 | 29 | 11 | 14 | 3 | 5 | NAICS2002 |
| 2006 | 37 | 31 | 13 | 16 | 1 | 4 | NAICS2002 |
| 2007 | 39 | 34 | 13 | 16 | 3 | 4 | NAICS2002 |
| 2008 | 41 | 35 | 18 | 14 | 3 | 5 | NAICS2007 |
| 2009 | 39 | 33 | 18 | 13 | 2 | 5 | NAICS2007 |
| 2010 | 38 | 31 | 17 | 12 | 2 | 5 | NAICS2007 |
| 2011 | 41 | 35 | 20 | 13 | 2 | 4 | NAICS2007 |
| 2012 | 39 | 31 | 16 | 12 | 2 | 6 | NAICS2012 |
| 2013 | 37 | 32 | 17 | 13 | 1 | 4 | NAICS2012 |
| 2014 | 38 | 33 | 16 | 15 | 1 | 4 | NAICS2012 |
| 2015 | 38 | 32 | 12 | 16 | 3 | 4 | NAICS2012 |
| 2016 | 33 | 27 | 11 | 13 | 2 | 4 | NAICS2012 |
| 2017 | 33 | 28 | 11 | 15 | — | 4 | NAICS2017 |
| 2018 | 34 | 29 | 9 | 19 | — | 4 | NAICS2017 |
| 2019 | 29 | 23 | 6 | 16 | — | 4 | NAICS2017 |
| 2020 | 29 | 24 | 7 | 16 | — | 4 | NAICS2017 |
| 2021 | 31 | 26 | 9 | 16 | — | 4 | NAICS2017 |
| 2022 | 36 | 29 | 8 | 18 | 3 | 5 | NAICS2022 |
| 2023 | 34 | 28 | 6 | 19 | 3 | 5 | NAICS2022 |