BMIE Market 14432

Ontario County, New York · ZCTA boundaries as of 2020

Profile

Population (current estimate)	5,518 2020–2024 ACS 5-year estimate ±546 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,172 2020–2024 ACS 5-year estimate ±218 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,726 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,358 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$78,017 2020–2024 ACS 5-year estimate ±17,801 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.1 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$699 2020–2024 ACS 5-year estimate ±91 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$166,700 2020–2024 ACS 5-year estimate ±8,982 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	39.3 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 14432
Restaurants per 10,000 residents	8.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+40.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+40.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+16.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	8 (range 6–10) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.48) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	62 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	61 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	56 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 14432. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.48, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New York and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,510, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	61.0	61	40%	+24.4
Restaurant Opportunity Score	66.7	67	35%	+23.3
Market Momentum Score	55.7	56	25%	+13.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	5,518	62	40%	+24.8
Median household income (ACS)	78,017	59	40%	+23.8
Households (ACS)	2,172	62	20%	+12.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	40	77	35%	+27.0
Restaurants per 10,000 residents (lower = more room)	12.7	62	25%	+15.4
Population (ACS)	5,518	62	20%	+12.4
Median household income (ACS)	78,017	59	20%	+11.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	40	77	30%	+23.1
20-year restaurant growth	40	58	20%	+11.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (19)

By cuisine

American 5 · Coffee 3 · Bakery 2 · Pizza 2 · Burgers 1 · Chicken / wings 1 · Chinese 1 · Italian 1 · Sandwiches 1

By type

Restaurant (service type not stated) 12 · Quick service 4 · Bar 3 · Coffee shop 3 · Bakery 2 · Café 1 · Casual dining 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Auntie Anne's	Restaurant (service type not stated)		New York State Thruway, 3236 NY-96	open
Brother's Still & Grill	Casual dining · Bar	American	2402 NY-96	open
Brown Bag Deli	Specialty food shop · Quick service	Sandwiches	492 Smith Rd	open
CCDP's Community Cafe	Coffee shop	Coffee	9 Village Dr	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	State Route 96, NY State Thruway	open
Clifton Springs Service Area Shake Shack	Quick service		New York State Thruway	open
Countryside Family Restaurant	Restaurant (service type not stated)		17 Clifton Springs Plz	open
Hong Kong Chinese Kitchen	Restaurant (service type not stated)	Chinese	22 W Main St	open
Host Marriott Service	Restaurant (service type not stated)		3296 State Route 96	open
New Countryside Family Restaur	Restaurant (service type not stated)		17 Clifton Springs Plz	open
New Countryside Family Restaurant	Restaurant (service type not stated)	American	17 Clifton Springs Plz	open
Nima's Pizzeria	Restaurant (service type not stated)	Italian · Pizza	18 W Main St	open
Roy Rogers	Quick service · Coffee shop · Restaurant (service type not stated)	Coffee	NYS Thruway I-90 EB (MM 337)	open
Sbarro	Restaurant (service type not stated)	Pizza	3236 New York 96	open
Shake Shack	Restaurant (service type not stated)	Burgers	New York State Thruway	open
Talk of the Town Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	12 W Main St	open
The Club at Clifton	Bar · Restaurant (service type not stated)	American	2721 Town Line Rd	open
Warfield's Restaurant, Lounge & Bakery	Bakery · Bar	American · Bakery	7 W Main St	open
Wilkins Cakery	Bakery	Bakery		open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	6	—	—	—	1	SIC1987
1995	5	4	—	—	—	1	SIC1987
1996	5	5	—	—	—	—	SIC1987
1997	6	6	—	—	—	—	SIC1987
1998	8	7	3	4	—	1	NAICS1997
1999	7	7	3	4	—	—	NAICS1997
2000	8	7	3	4	—	1	NAICS1997
2001	7	6	2	4	—	1	NAICS1997
2002	9	7	3	3	—	1	NAICS1997
2003	5	5	2	3	—	—	NAICS2002
2004	5	5	2	3	—	—	NAICS2002
2005	6	5	2	3	—	1	NAICS2002
2006	5	5	2	3	—	—	NAICS2002
2007	4	4	2	2	—	—	NAICS2002
2008	4	3	2	1	—	—	NAICS2007
2009	6	5	2	3	—	—	NAICS2007
2010	7	5	2	3	—	1	NAICS2007
2011	8	5	2	3	—	2	NAICS2007
2012	9	6	3	3	—	2	NAICS2012
2013	9	5	3	2	—	3	NAICS2012
2014	8	5	3	2	—	2	NAICS2012
2015	8	5	3	2	—	2	NAICS2012
2016	8	5	3	2	—	2	NAICS2012
2017	7	6	5	—	—	—	NAICS2017
2018	8	7	6	—	—	—	NAICS2017
2019	6	5	4	—	—	—	NAICS2017
2020	7	6	5	—	—	—	NAICS2017
2021	8	6	4	—	—	—	NAICS2017
2022	7	6	4	—	—	—	NAICS2022
2023	8	7	4	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 14432. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
14504	4.7 mi	8	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.