BMIE Market 15650

Westmoreland County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	26,312 2020–2024 ACS 5-year estimate ±997 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,422 2020–2024 ACS 5-year estimate ±552 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	28,432 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	12,619 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$63,305 2020–2024 ACS 5-year estimate ±4,419 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$849 2020–2024 ACS 5-year estimate ±62 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$181,700 2020–2024 ACS 5-year estimate ±12,796 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	74.2 sq mi Census Gazetteer 2020
Restaurants	47 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 15650
Restaurants per 10,000 residents	16.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-7.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+4.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+30.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	46 (range 40–52) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.14) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	54 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	66 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	52 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	35 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 15650. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.14, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	66.4	66	40%	+26.6
Restaurant Opportunity Score	52.5	52	35%	+18.4
Market Momentum Score	35.5	35	25%	+8.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	26,312	86	40%	+34.5
Median household income (ACS)	63,305	36	40%	+14.3
Households (ACS)	11,422	88	20%	+17.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	4.4	49	35%	+17.3
Restaurants per 10,000 residents (lower = more room)	17.9	43	25%	+10.8
Population (ACS)	26,312	86	20%	+17.2
Median household income (ACS)	63,305	36	20%	+7.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 35 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-7.8	20	50%	+10.2
10-year restaurant growth	4.4	49	30%	+14.8
20-year restaurant growth	30.6	52	20%	+10.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (111)

By cuisine

Pizza 21 · American 19 · Italian 14 · Coffee 13 · Sandwiches 13 · Bakery 11 · Ice cream / frozen desserts 6 · Dessert 5 · Asian 4 · Burgers 3 · Mexican 3 · Breakfast 2 · Chinese 2 · Juice / smoothies 2 · Seafood 2 · Chicken / wings 1 · European 1 · Filipino 1 · French 1 · German / Eastern European 1 · Hot dogs 1 · Japanese 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 69 · Bar 25 · Quick service 20 · Casual dining 15 · Bakery 12 · Café 11 · Dessert 9 · Coffee shop 7 · Specialty food shop 5 · Brewery / taproom 3 · Other 3 · Juice, smoothie, tea 2 · Catering 1 · Delivery-focused 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
19th Hole Lounge	Bar · Restaurant (service type not stated)		115 Arnold Palmer Dr	open
512 Coffee and Ice Cream	Coffee shop · Dessert · Café	Coffee · Ice cream / frozen desserts	512 Ligonier St	open
515 Cookhouse	Restaurant (service type not stated) · Casual dining · Bar	American	1811 Ligonier St	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	3869 Rte 30	open
Aroma Italiano	Restaurant (service type not stated)	Italian · Pizza	2220 Ligonier St	open
Asian Kitchen	Restaurant (service type not stated) · Casual dining	Asian · American	2401 Sharky's Drive B	open
Auntie Anne's Auntie Anne's	Quick service · Bakery · Restaurant (service type not stated)	Sandwiches · Bakery	100 Colony Ln	open
Banda Burrito	Restaurant (service type not stated)	Mexican	3870 Route 30	open
Bdpj 2 Inc Enterprises	Restaurant (service type not stated)		3960 State Route 30	open
Carasella's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	4462 PA-982	open
Carmines Pizza and Pasta	Restaurant (service type not stated)	Italian · Pizza	1311 Ligonier St	open
Casual Cuisine Cafe	Restaurant (service type not stated)	Breakfast	300 Lloyd Ave	open
Cavaliere Enterprises Inc	Restaurant (service type not stated)		1433 Main St	open
Chef Dato's Table	Restaurant (service type not stated)	American · Italian	645 PA-217	open
Chef Mark's Palate	Café	Coffee	1032 Rt 30	open
China Garden	Restaurant (service type not stated)	Chinese	1931 Dailey Ave	open
City Brewing Company, LLC . City Brewing & Beverage	Brewery / taproom · Restaurant (service type not stated)		100 33rd St	open
Coffee & Cream	Dessert · Coffee shop · Restaurant (service type not stated) · Casual dining	Ice cream / frozen desserts · Coffee · American	2700 Sharky's Drive	open
Coffee Bean Cafe	Coffee shop · Restaurant (service type not stated) · Café	Coffee	3804 State Route 30	open
Coffee Tree Roasters - Latrobe	Coffee shop · Café	Coffee	3857 US-30	open
Dainty Pastry Shoppe, Inc.	Bakery	Bakery	339 Depot St	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	15 Terry Way	open
Decaro’s	Specialty food shop · Quick service	Sandwiches	47 Cedar St	open
Denny's Restaurant	Restaurant (service type not stated)		3870 Route 30	open
DeNunzio's Italian Chophouse and Sinatra Bar DeNunzio's Italian Restaurants and Specialty Foods	Restaurant (service type not stated) · Bar	Italian	148 Aviation Ln	open
DeNunzio’s Latrobe	Bar		148 Aviation Ln	open
Dino's Sports Lounge	Bar · Casual dining		3883 State Route 30	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	3960 State Route 30	open
Domino's Pizza	Restaurant (service type not stated)	Pizza	100 Depot St	open
Don Patron Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1032 Latrobe 30 Plaza Ste 404	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	300 Lloyd Ave	open
Dunkin' Dunkin'	Quick service		100 Colony Ln	open
Eat'n Park	Restaurant (service type not stated)		1026 Mountain Laurel Plz	open
End Hunger Cafe	Café · Restaurant (service type not stated)	Coffee	340 Main St	open
Fairview Dairy, Inc.	Restaurant (service type not stated)		1562 Mission Rd	open
Falbo's Restaurant and Lounge	Restaurant (service type not stated) · Bar	Italian	603 Unity St	open
Fatheads Pizza & Grill	Restaurant (service type not stated)	Pizza	702 Industrial Blvd	open
Four Seasons Brewing & Harvest Kitchen	Brewery / taproom · Restaurant (service type not stated) · Casual dining · Bar		745 Lloyd Ave	open
Fox's Pizza Den	Restaurant (service type not stated)	Pizza · American	606 Cedar St	open
French Express	Specialty food shop · Quick service	Sandwiches · French · European	1020 Latrobe Thirty Plz	open
Gem Cookie Company	Bakery · Dessert	Bakery · Dessert	3800 US-30	open
Geo's Restaurant & Lounge	Restaurant (service type not stated) · Bar	American	3838 State Route 30	open
Gino Giannilli's Homestyle Pizza Palace	Restaurant (service type not stated)	Italian · Pizza	200 Thompson St	open
Gosia's Pierogies	Restaurant (service type not stated)	German / Eastern European	5803 State Route 981	open
Great Wall	Restaurant (service type not stated)	Chinese · Asian	314 Unity Plz	open
Great Wall Chinese Restaurant	Restaurant (service type not stated)	Asian	314 Unity Plz	open
Greater Latrobe Beverage Company	Bar		117 Lloyd Ave	open
Harbor Inn	Restaurant (service type not stated) · Bar		130 Flowler Ln	open
Hotel Loyal Pizza	Restaurant (service type not stated)	Pizza	615 Ligonier St	open
Jaffres Stone Bar & Kitchen	Restaurant (service type not stated) · Casual dining · Quick service · Bar	Pizza · American	1433 Main St	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	2401 Sharkys Dr	open
Jioio's Restaurant	Restaurant (service type not stated)	Italian	6067 PA-981	open
Joey D's Cigar Bar	Restaurant (service type not stated) · Bar	Italian · American	325 McKinley Ave	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1004 Latrobe Thirty Plz	open
Kow Boy's Lounge	Bar · Restaurant (service type not stated) · Quick service		102 Whyle Row	open
Kozy Little Kitchen	Café · Restaurant (service type not stated)	Coffee · Sandwiches	1009 Ligonier St	open
Latrobe Cone Zone	Dessert	Ice cream / frozen desserts · Dessert	614 Unity St	open
Latrobe, PA - Fox's Pizza Fox's Pizza Den	Restaurant (service type not stated)	Pizza	606 Cedar Street, Latrobe, PA 15650	open
Little Lisa's Pastry Shoppe	Bakery · Dessert	Bakery · Dessert	1176 Kennedy Dr	open
Long John Silver's Long John Silver's	Quick service · Restaurant (service type not stated)	Seafood	1005 Latrobe 30 Plz	open
Lucky B's	Bar · Restaurant (service type not stated)		2120 Lincoln Ave	open
Lynn's Franks	Catering	Hot dogs · Sandwiches	3645 US-30	open
Mailey's Provisions	Restaurant (service type not stated)	Italian · American	335 Main St	open
Marco's Pizza	Restaurant (service type not stated)	Pizza	340 Depot St	open
McDonald's McDonald's	Quick service	Burgers · American	2014 Lincoln Ave	open
McDonald's	Quick service		1101 Ligonier St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	110 Mount Laurel Plz	open
Model Palmer Place	Restaurant (service type not stated)	American	2000 Deacon Dr	open
Monday's Union Restaurant	Restaurant (service type not stated)	Filipino · Pizza · American	454 Marguerite Rd	open
Monroe’s Coffee Roasters	Restaurant (service type not stated)		3804 Route 30	open
Mr. Toppins Frozen Yogurt	Other · Dessert	Ice cream / frozen desserts	2401 Sharkys Dr	open
Papa John's Papa John's	Restaurant (service type not stated) · Quick service	Pizza	205 COLONY LANE	open
Passion Bakery	Bakery	Bakery	172 Penn Ave	open
Pipetown Pastries	Bakery · Café	Bakery · Coffee	161 American Legion Rd	open
Pitstop Pizza	Restaurant (service type not stated)	Pizza · Sandwiches · Italian	1703 Ligonier St	open
Pizza Hut	Restaurant (service type not stated)	Pizza	Rte 30 Cedar Street Box 225	open
Pizza Siena	Restaurant (service type not stated)	Italian · Pizza	1038 Latrobe 30 Plaza	open
Print Management Group	Restaurant (service type not stated)		500 Lloyd Ave Ste 1	open
Racer's Tavern	Bar · Casual dining		2236 Lincoln Ave	open
Reds Subs 6 Packs & More	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1002 Spruce St	open
Richie Rich Enterprises Inc Dba Racers Sports Bar & Grill	Restaurant (service type not stated)		2236 Lincoln Ave	open
Ricolita's Cafe	Café · Restaurant (service type not stated)	Italian · Coffee	819 Ligonier St	open
Rusty Musket Distilling Co-Latrobe	Winery / distillery / taproom		905 Ligonier St	open
School House Bakery	Bakery	Bakery	1032 Latrobe Thirty Plz Ste 405	open
Scotty G's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	907 Ligonier St	open
Sharky's Cafe	Bar		1400 Ligonier St	open
Sharky's Cafe	Bar · Casual dining	American	3960 State Route 30	open
St. Joe's Social Club	Bar · Casual dining		114 River Ave	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	2701 Sharkys Dr	open
Subway	Other	Sandwiches	rt 30	open
Subway	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches	3590 Route 30 West	open
Subway	Other	Sandwiches	1927 Dailey Ave	open
Subway	Restaurant (service type not stated)	Sandwiches	5793 State Route 981	open
Taco Bell Taco Bell	Quick service	Mexican	1022 Mountain Laurel Plz	open
Terri's Gourmet Sweet Treats	Café · Coffee shop · Bakery	Coffee · Bakery	1009 Ligonier St	open
The Burger Den	Restaurant (service type not stated)		3870 Route 30	open
The Pier at Sharky's	Casual dining · Bar	Seafood · American	3960 State Route 30	open
The Player's Club	Bar		332 Main St	open
The Pond	Bar · Restaurant (service type not stated)		2120 Lincoln Ave	open
The Real McCoy	Restaurant (service type not stated)	Pizza	205 Colony Ln	open
The Sugar Shack Pizza and Pastry Shop	Bakery · Casual dining	Pizza · Bakery · American	6 Garfield Rd	open
Thirty's Craft Pizza and Beers	Casual dining · Bar	Pizza	4433 Lincoln Hwy	open
Tin Lizzy	Bar · Restaurant (service type not stated)	American	259 Main St	open
Tokyo Sushi & Hibachi	Restaurant (service type not stated)	Japanese · Sushi · Asian	1064 Mountain Laurel Plz	open
Touchdown Club II	Casual dining · Bar	American · Steakhouse	3850 State Route 30	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	5793 PA-981	open
Unity Brewing	Brewery / taproom · Casual dining · Bar		3862 State Route 30	open
Valley Dairy Restaurant	Casual dining · Restaurant (service type not stated)	American	229 Colony Ln #400	open
Valley Dairy Restaurant	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Breakfast	1120 Jefferson St	open
Walmart Bakery	Bakery	Bakery	100 Colony Ln	open
Wendy's Wendy's	Quick service	Burgers · American	10 Latrobe Thirty Plaza	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	53	47	—	—	—	6	SIC1987
1995	49	45	—	—	—	4	SIC1987
1996	53	47	—	—	—	6	SIC1987
1997	50	46	—	—	—	4	SIC1987
1998	51	44	25	14	5	5	NAICS1997
1999	49	41	23	14	4	5	NAICS1997
2000	44	36	21	13	2	5	NAICS1997
2001	39	33	18	12	3	4	NAICS1997
2002	45	38	22	14	2	6	NAICS1997
2003	45	36	20	14	2	7	NAICS2002
2004	50	41	22	17	2	6	NAICS2002
2005	49	40	20	18	2	7	NAICS2002
2006	49	42	21	18	3	5	NAICS2002
2007	53	44	24	19	1	6	NAICS2002
2008	53	45	23	19	3	6	NAICS2007
2009	53	47	23	21	3	4	NAICS2007
2010	52	46	22	21	3	4	NAICS2007
2011	52	45	20	21	4	4	NAICS2007
2012	54	46	23	20	3	4	NAICS2012
2013	53	45	21	21	3	5	NAICS2012
2014	57	50	25	22	3	3	NAICS2012
2015	57	52	27	22	3	2	NAICS2012
2016	59	53	27	23	3	2	NAICS2012
2017	55	51	25	22	4	—	NAICS2017
2018	55	51	26	20	5	—	NAICS2017
2019	55	49	24	20	5	—	NAICS2017
2020	53	47	25	18	4	—	NAICS2017
2021	51	44	22	17	5	—	NAICS2017
2022	53	48	24	18	6	—	NAICS2022
2023	52	47	24	17	6	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 15650. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
15638	1.0 mi	—
15696	1.4 mi	3	2022
15693	2.0 mi	1	2016
15661	3.5 mi	1	1998
15676	4.2 mi	2	2016
15620	4.3 mi	2	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.