BMIE Market 15697

Westmoreland County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	2,877 2020–2024 ACS 5-year estimate ±119 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,347 2020–2024 ACS 5-year estimate ±133 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,038 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,589 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$64,961 2020–2024 ACS 5-year estimate ±15,795 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.2 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$849 2020–2024 ACS 5-year estimate ±84 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$171,000 2020–2024 ACS 5-year estimate ±11,706 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	1.8 sq mi Census Gazetteer 2020
Restaurants	4 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 15697
Restaurants per 10,000 residents	19.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-20.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	6 (range 3–9) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.18) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	39 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	47 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	44 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	20 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 15697. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.18, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 39 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	46.9	47	40%	+18.8
Restaurant Opportunity Score	44.5	44	35%	+15.6
Market Momentum Score	19.7	20	25%	+4.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	2,877	51	40%	+20.5
Median household income (ACS)	64,961	39	40%	+15.5
Households (ACS)	1,347	55	20%	+10.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	13.9	57	25%	+14.2
Population (ACS)	2,877	51	20%	+10.3
Median household income (ACS)	64,961	39	20%	+7.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 20 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-20	13	50%	+6.5
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	-20	14	20%	+2.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (20)

By cuisine

American 4 · Dessert 4 · Pizza 4 · Bakery 3 · Coffee 3 · Italian 2 · Asian 1 · Breakfast 1 · Burgers 1 · Chinese 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Sandwiches 1

By type

Restaurant (service type not stated) 10 · Bakery 4 · Dessert 4 · Bar 3 · Casual dining 3 · Quick service 3 · Café 2 · Other 2 · Coffee shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Asian Star of Youngwood	Restaurant (service type not stated)	Asian · Chinese	250 S 3rd St	open
Bill's Bar & Grill Inc	Bar		500 S 4th St	open
Blended and Brewed	Bakery · Café	Bakery · Coffee · Breakfast	310 Depot St	open
Burger King Burger King	Quick service	Burgers · American	408 South 3rd Street	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	321 N 4th St 321 N 4th St	open
Delaney's Pub	Bar · Casual dining		301 S 3rd St	open
Dunkin' Dunkin'	Coffee shop · Juice, smoothie, tea · Dessert · Bakery	Coffee · Juice / smoothies · Dessert	407 S 3rd St	open
Fox's Pizza Den	Restaurant (service type not stated)	Pizza	31 S 4th St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	404 S 3rd St	open
Marcia's Bakery	Bakery · Dessert	Bakery · Dessert	31 S 4th St	open
Nobile's Italian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	20 S 4th St	open
Pepsi Bottling Group	Restaurant (service type not stated) · Other		204 Jacks Run Ave	open
Rocco's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	112 S 3rd St #1	open
Shrimpo's Deluxe Pizza	Restaurant (service type not stated)	Pizza	21 S 4th St Ste 1	open
Sib's Sweet Shoppe	Dessert	Dessert	4th Street	open
Subway	Restaurant (service type not stated) · Other	Sandwiches	250 S 3rd St Ste 138	open
The Cheesecake Connection	Bakery	Bakery	310 Depot St Ste 1	open
Up and Atom	Restaurant (service type not stated) · Casual dining	American	145 Pavilion Ln	open
Westly's Cafe at WCCC	Café · Restaurant (service type not stated)	American · Coffee	145 Pavilion Ln	open
Ziggy's Hotel	Bar		201 Depot St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	4	—	—	—	3	SIC1987
1995	7	4	—	—	—	3	SIC1987
1996	6	4	—	—	—	2	SIC1987
1997	6	4	—	—	—	2	SIC1987
1998	7	4	1	3	—	2	NAICS1997
1999	9	6	2	3	1	2	NAICS1997
2000	8	5	2	2	1	2	NAICS1997
2001	8	5	2	2	1	2	NAICS1997
2002	8	5	1	3	1	3	NAICS1997
2003	8	5	1	3	1	2	NAICS2002
2004	10	6	1	4	1	3	NAICS2002
2005	9	5	1	3	1	3	NAICS2002
2006	9	6	1	4	1	2	NAICS2002
2007	11	7	1	4	2	2	NAICS2002
2008	10	6	1	4	1	2	NAICS2007
2009	11	7	1	4	2	2	NAICS2007
2010	10	6	1	3	2	2	NAICS2007
2011	8	4	1	2	1	2	NAICS2007
2012	9	5	2	2	1	2	NAICS2012
2013	7	4	1	2	1	1	NAICS2012
2014	7	4	1	2	1	1	NAICS2012
2015	8	5	1	3	1	1	NAICS2012
2016	7	4	1	2	1	1	NAICS2012
2017	8	5	—	—	—	—	NAICS2017
2018	7	5	—	—	—	—	NAICS2017
2019	9	7	—	4	—	—	NAICS2017
2020	8	6	—	3	—	—	NAICS2017
2021	10	7	—	4	—	—	NAICS2017
2022	7	5	—	3	—	—	NAICS2022
2023	7	4	—	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 15697. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
15616	1.6 mi	—
15672	2.2 mi	11	2023
15639	2.6 mi	3	2022
15617	4.4 mi	1	2016
15688	4.6 mi	1	2003
15689	4.8 mi	1	2007
15674	5.0 mi	1	2007

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.