BMIE Market 17078
Lebanon County, Pennsylvania · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 23,840 2020–2024 ACS 5-year estimate ±818 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 9,603 2020–2024 ACS 5-year estimate ±541 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 20,218 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 8,852 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $93,135 2020–2024 ACS 5-year estimate ±8,202 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 41.8 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,247 2020–2024 ACS 5-year estimate ±96 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $305,700 2020–2024 ACS 5-year estimate ±20,384 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 30.1 sq mi Census Gazetteer 2020 |
| Restaurants | 33 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 17078 |
| Restaurants per 10,000 residents | 15.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +22.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +17.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +32.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +73.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 37 (range 33–40) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.72) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 73 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 81 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 68 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 17078. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.72, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Pennsylvania and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 81.1 | 81 | 40% | +32.5 |
| Restaurant Opportunity Score | 67.8 | 68 | 35% | +23.7 |
| Market Momentum Score | 68.5 | 68 | 25% | +17.1 |
Consumer Market Score: 81 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 23,840 | 84 | 40% | +33.8 |
| Median household income (ACS) | 93,135 | 76 | 40% | +30.4 |
| Households (ACS) | 9,603 | 85 | 20% | +17.0 |
Restaurant Opportunity Score: 68 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 17.9 | 61 | 35% | +21.4 |
| Restaurants per 10,000 residents (lower = more room) | 13.8 | 57 | 25% | +14.3 |
| Population (ACS) | 23,840 | 84 | 20% | +16.9 |
| Median household income (ACS) | 93,135 | 76 | 20% | +15.2 |
Market Momentum Score: 68 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 22.2 | 79 | 50% | +39.5 |
| 10-year restaurant growth | 17.9 | 61 | 30% | +18.4 |
| 20-year restaurant growth | 32 | 53 | 20% | +10.6 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (75)
By cuisine
American 14 · Coffee 11 · Pizza 11 · Italian 10 · Dessert 9 · Sandwiches 7 · Ice cream / frozen desserts 5 · Asian 4 · Bakery 4 · Burgers 3 · Chinese 3 · Juice / smoothies 3 · Mexican 2 · Seafood 2 · Chicken / wings 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Vietnamese 1
By type
Restaurant (service type not stated) 40 · Quick service 15 · Dessert 13 · Bar 12 · Coffee shop 9 · Casual dining 8 · Bakery 6 · Café 6 · Juice, smoothie, tea 3 · Brewery / taproom 2 · Food truck 2 · Specialty food shop 2 · Other 2 · Delivery-focused 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 3j's Coffee | Café | Coffee | 901 E Main St | open |
| 99 Chinese Express | Restaurant (service type not stated) | Chinese · Asian | 613 W Main St | open |
| A & M Pizza 322 | Restaurant (service type not stated) | Pizza | 2900 Horseshoe Pike | open |
| A&M Pizza Restaurant | Restaurant (service type not stated) | Pizza | 124 E Main St | open |
| American Legion Post 831 - Robert L. Eckert, Campbelltown American Legion | Bar | 155 Palmyra Rd | open | |
| Annie's Soft Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 10 Lynmar Ave | open |
| Arby's | Quick service · Restaurant (service type not stated) | Sandwiches | 91 N Londonderry Sq | open |
| Babe's Grill House | Restaurant (service type not stated) · Casual dining · Bar | American | 312 E Main St | open |
| Bar 44 | Bar · Casual dining | 271 School House Rd | open | |
| Bartolo's Pizza | Restaurant (service type not stated) | Italian · Pizza | 206 Campbelltown Rd | open |
| Burger King Burger King | Quick service | Burgers · American | 9 N Londonderry Sq | open |
| Calabria Pizzeria & Ristorante | Restaurant (service type not stated) | Pizza · Italian · Sandwiches | 757 W Main St | open |
| CentAnni Italian Grille | Restaurant (service type not stated) | Italian | 901 E Main St | open |
| Cheezie Sams | Other | Sandwiches · American | 1976 Laudermilch Rd | open |
| Chocolates By Tina Marie | Dessert | Dessert | 1976 Laudermilch Rd | open |
| Corner Cafe Palmyra, PA | Café · Coffee shop | Coffee | 132 E Main St | open |
| Cullari Vineyards And Winery-palmyra | Winery / distillery / taproom | 1976 Laudermilch Rd | open | |
| Dairy Queen Dairy Queen | Dessert · Quick service | Ice cream / frozen desserts · Dessert | North Londonderry Shopping Center North Londonderry Shopping Center | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 103 Northside Commons | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 81 N Londonderry Sq | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 101 N Larkspur Dr | open |
| Fabio & Joe's | Restaurant (service type not stated) · Casual dining | Italian · American | 19 N Railroad St | open |
| Fiorello's Ristorante | Restaurant (service type not stated) | Pizza | 123 E Main St | open |
| Friendly's | Restaurant (service type not stated) | American | 717 E Main St | open |
| Funck's Restaurant Funck's Restaurant Leola.PA | Casual dining · Bar | American | 664 W Main St #1510 | open |
| Gary's Bar | Bar | 8 W Main St | open | |
| Hoagies on Main | Other · Specialty food shop · Quick service | Sandwiches | 601 W Main St | open |
| Horseshoe Pike Pizza Inc | Restaurant (service type not stated) | 2900 Horseshoe Pike | open | |
| JR's Back Yard Patio Bar & Grill | Bar · Restaurant (service type not stated) | 301 W Elm St | open | |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 1 N Londonderry Sq | open |
| Kylin Asian Fusion | Restaurant (service type not stated) | Asian | 901 E Main St | open |
| Lazzaro's Italian Bistro | Restaurant (service type not stated) | Italian · Seafood · Pizza | 49 N Railroad St | open |
| Lin Garden | Restaurant (service type not stated) | Chinese · Asian | 106 Northside Commons | open |
| Lisa's By The Pool | Quick service | 1121 Park Dr | open | |
| Lisa's Cafe | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 600 E Main St | open |
| Mazzocca's Place | Restaurant (service type not stated) | Italian | 52 N Londonderry Sq | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 901 E Main St | open |
| Miaa Mexican Bistro | Restaurant (service type not stated) · Casual dining | Mexican · American | 615 E Main St | open |
| Naples Pizza | Restaurant (service type not stated) | Italian · Pizza | 52 N Londonderry Square #113b | open |
| Oscar's Cigar & Sports Lounge | Bar | 633 W Main St | open | |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 101 N Londonderry Square Lebanon | open |
| Rainbow Snow & Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 103 N Railroad St | open |
| Red Canoe | Coffee shop · Brewery / taproom · Bar | Coffee | 2701 Horseshoe Pike | open |
| Rey Azteca Mexican Restaurant Palmyra Azteca Mexican Restaurants | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 14 N Londonderry Square | open |
| Rising Sun Bar & Kitchen | Casual dining · Restaurant (service type not stated) · Bar | American | 2850 Horseshoe Pike | open |
| Rita's Italian Ice & Frozen Custard Rita's Italian Ice & Frozen Custard | Dessert | Ice cream / frozen desserts | 629 E Main St | open |
| Rita’s of Palmyra PA Rita's Italian Ice | Dessert · Bar | Dessert | open | |
| Roma Pizza | Restaurant (service type not stated) | Pizza · Italian | 19 S Railroad St | open |
| Sandi's Breads | Bakery | Bakery | 1976 Laudermilch Rd | open |
| Shay’s Bakery | Bakery · Food truck · Dessert | Bakery · Dessert | 132 E Main St | open |
| Snitz Creek Brewery Palmyra Snitz Creek Brewery | Brewery / taproom · Restaurant (service type not stated) · Bar | 2701 Horseshoe Pike | open | |
| Sonder Coffee Company | Coffee shop | Coffee | 2701 Horseshoe Pike | open |
| Sonic Drive-In | Quick service · Restaurant (service type not stated) | 81 N Londonderry Sq | open | |
| Soprano's Ristorante & Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 50 Lynmar Ave | open |
| Stuff'D Steaks & Hoagies | Restaurant (service type not stated) | 2824 Horseshoe Pike | open | |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 104 Northside Commons Unit 101(B) | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 901 E Main St Ste 23 | open |
| Sweet Velvet Macarons Sweet Velvet Macarons | Bakery · Dessert | Bakery · Dessert | 56 E Main St | open |
| SweetWrappings | Dessert | 1200 E Main St | open | |
| Taste Of Sicily | Restaurant (service type not stated) | Italian | 132 E Main St | open |
| Texas Roadhouse Texas Roadhouse | Restaurant (service type not stated) | Steakhouse · American | 61 N Londonderry Sq | open |
| The Caffeination Station | Café · Juice, smoothie, tea · Coffee shop | Coffee · Juice / smoothies | 707 E Broad St | open |
| The Chubby Unicorn | Dessert · Coffee shop · Juice, smoothie, tea · Food truck | Ice cream / frozen desserts · American · Juice / smoothies · Coffee | 54 Gravel Hill Rd | open |
| The Deck | Casual dining · Restaurant (service type not stated) · Bar | American | 1218 E Main St | open |
| The Eggroll Lady | Restaurant (service type not stated) | Chinese · Vietnamese · Asian | 1976 Laudermilch Rd | open |
| The Filling Station | Café · Restaurant (service type not stated) | Coffee · American | 320 W Main St | open |
| The Ice House Restaurant & Grille | Restaurant (service type not stated) | 312 E Main St | open | |
| The Queens Coffee House | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 62 W Main St | open |
| Three Fins Seafood and More | Restaurant (service type not stated) · Casual dining | Seafood · American | 1976 Laudermilch Rd | open |
| Today's Chef | Specialty food shop · Quick service | Sandwiches | 20 S Chestnut St | open |
| Tree Candy Chameleons | Dessert | open | ||
| Walmart Bakery | Bakery | Bakery | 100 N Londonderry Sq | open |
| Wendy's Wendy's | Quick service | Burgers · American | 743 E Main St | open |
| Main Street Grill | Restaurant (service type not stated) | 615 E Main St | closed | |
| Royal D’chocolate Restaurant | Restaurant (service type not stated) | 615 E Main St | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 19 | 19 | — | — | — | — | SIC1987 |
| 1995 | 17 | 17 | — | — | — | — | SIC1987 |
| 1996 | 21 | 20 | — | — | — | 1 | SIC1987 |
| 1997 | 23 | 22 | — | — | — | 1 | SIC1987 |
| 1998 | 19 | 18 | 6 | 11 | 1 | 1 | NAICS1997 |
| 1999 | 21 | 19 | 8 | 10 | 1 | 1 | NAICS1997 |
| 2000 | 23 | 20 | 8 | 11 | 1 | 2 | NAICS1997 |
| 2001 | 22 | 18 | 5 | 13 | — | 2 | NAICS1997 |
| 2002 | 20 | 16 | 4 | 11 | 1 | 1 | NAICS1997 |
| 2003 | 27 | 25 | 10 | 14 | 1 | 1 | NAICS2002 |
| 2004 | 25 | 23 | 7 | 14 | 2 | 1 | NAICS2002 |
| 2005 | 24 | 22 | 7 | 12 | 3 | 1 | NAICS2002 |
| 2006 | 23 | 22 | 8 | 11 | 3 | — | NAICS2002 |
| 2007 | 30 | 28 | 11 | 14 | 3 | — | NAICS2002 |
| 2008 | 32 | 28 | 9 | 16 | 3 | — | NAICS2007 |
| 2009 | 30 | 27 | 10 | 13 | 4 | — | NAICS2007 |
| 2010 | 33 | 31 | 11 | 15 | 4 | — | NAICS2007 |
| 2011 | 34 | 31 | 12 | 13 | 5 | — | NAICS2007 |
| 2012 | 33 | 28 | 10 | 15 | 2 | — | NAICS2012 |
| 2013 | 33 | 28 | 8 | 16 | 3 | — | NAICS2012 |
| 2014 | 31 | 25 | 8 | 15 | 2 | 1 | NAICS2012 |
| 2015 | 35 | 28 | 9 | 16 | 3 | 2 | NAICS2012 |
| 2016 | 33 | 27 | 9 | 15 | 3 | 1 | NAICS2012 |
| 2017 | 32 | 28 | 10 | 13 | 5 | — | NAICS2017 |
| 2018 | 31 | 27 | 11 | 12 | 4 | — | NAICS2017 |
| 2019 | 36 | 31 | 12 | 14 | 5 | — | NAICS2017 |
| 2020 | 38 | 32 | 11 | 16 | 5 | — | NAICS2017 |
| 2021 | 36 | 30 | 10 | 15 | 5 | — | NAICS2017 |
| 2022 | 38 | 32 | 12 | 14 | 6 | — | NAICS2022 |
| 2023 | 40 | 33 | 11 | 15 | 7 | — | NAICS2022 |