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BMIE Market 17254

Franklin County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)362
2020–2024 ACS 5-year estimate ±168 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households138
2020–2024 ACS 5-year estimate ±72 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count89
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units47
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$140,100
2020–2024 ACS 5-year estimate ±88,181 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age40.2
2020–2024 ACS 5-year estimate ±31 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home value$252,000
2020–2024 ACS 5-year estimate ±65,315 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area0.4 sq mi
Census Gazetteer 2020
Restaurants2
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 17254
Restaurants per 10,000 residents112.4
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+100.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+100.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20211 (range 0–3)
FORECAST · linear trend v1 fitted to 2006–2016 (11 points, +0.0 per year, r² 0.25) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score59 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score48 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score57 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score81 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score48.34840%+19.3
Restaurant Opportunity Score56.85735%+19.9
Market Momentum Score81.28125%+20.3
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 48 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)3621740%+6.9
Median household income (ACS)140,1009540%+37.9
Households (ACS)1381720%+3.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 57 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth1009235%+32.2
Restaurants per 10,000 residents (lower = more room)55.3825%+2.1
Population (ACS)3621720%+3.4
Median household income (ACS)140,1009520%+19.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 81 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth1009650%+48.0
10-year restaurant growth1009230%+27.6
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file

No listings loaded for this ZCTA yet. Counts above come from the Census; individual listings arrive from Overture Places.

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199622————SIC1987
199722————SIC1987
199821—1——NAICS1997
199921—1——NAICS1997
200021—1——NAICS1997
200121—1——NAICS1997
200221—1——NAICS1997
20034321——NAICS2002
200453111—NAICS2002
200543111—NAICS2002
200621—1——NAICS2002
200721—1——NAICS2002
200821—1——NAICS2007
200921—1——NAICS2007
201011—1——NAICS2007
201111—1——NAICS2007
201211—1——NAICS2012
201311—1——NAICS2012
201411—1——NAICS2012
201511—1——NAICS2012
201622—2——NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 17254. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
172013.6 mi922023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.