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BMIE Market 17938

Schuylkill County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)2,479
2020–2024 ACS 5-year estimate ±333 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,095
2020–2024 ACS 5-year estimate ±165 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count2,442
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,087
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$93,722
2020–2024 ACS 5-year estimate ±1,667 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age39.4
2020–2024 ACS 5-year estimate ±13 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$793
2020–2024 ACS 5-year estimate ±82 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$219,000
2020–2024 ACS 5-year estimate ±13,188 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area41.0 sq mi
Census Gazetteer 2020
Restaurants3
2020 · U.S. Census Bureau, ZIP Code Business Patterns 2020 detail (NAICS2017) · by USPS ZIP 17938
Restaurants per 10,000 residents8.2
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+50.0%
DERIVED: 2015 → 2020, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+50.0%
DERIVED: 2010 → 2020, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-40.0%
DERIVED: 2000 → 2020, ZIP Code Business Patterns restaurants
Projected restaurants, 20253 (range 2–4)
FORECAST · linear trend v1 fitted to 2009–2020 (11 points, +0.1 per year, r² 0.68) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score66 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score60 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score70 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score71 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score60.46040%+24.1
Restaurant Opportunity Score69.87035%+24.4
Market Momentum Score71.37125%+17.8
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 60 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)2,4794940%+19.5
Median household income (ACS)93,7227740%+30.6
Households (ACS)1,0955120%+10.2
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 70 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth508235%+28.8
Restaurants per 10,000 residents (lower = more room)12.16425%+16.0
Population (ACS)2,4794920%+9.8
Median household income (ACS)93,7227720%+15.3
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 71 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth509050%+45.1
10-year restaurant growth508230%+24.7
20-year restaurant growth-40720%+1.5
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (11)

By cuisine

American 3 · Pizza 2 · Coffee 1 · Ice cream / frozen desserts 1 · Italian 1 · Juice / smoothies 1

By type

Restaurant (service type not stated) 5 · Bar 2 · Casual dining 2 · Brewery / taproom 1 · Coffee shop 1 · Dessert 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1

NameTypeCuisineAddressStatus
All Stars Cafe, Bakery and Ice Cream ShopDessert · Juice, smoothie, tea · Coffee shopIce cream / frozen desserts · Juice / smoothies · Coffee640 E Chestnut Stopen
Country DinerCasual diningAmerican1501 E Main Stopen
Elsie's RestaurantCasual diningAmerican667 E Main Stopen
Fountain Family ResturantRestaurant (service type not stated)1501 E Main Stopen
Hegins Valley BrewingBrewery / taproom1395 E Main Stopen
Legend's PizzaRestaurant (service type not stated)Pizza720 E Main Stopen
Mitchell's Bar & GrillRestaurant (service type not stated) · BarAmerican1501 E Main Stopen
Nino's PizzaRestaurant (service type not stated)Pizza · Italian148 E Main Stopen
RC's Sports BarBar722 E Main Stopen
Red Shale Ridge VineyardsWinery / distillery / taproom266 N Good Spring Rdopen
Valley Family RestaurantRestaurant (service type not stated)1501 E Main Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994541SIC1987
1995532SIC1987
1996532SIC1987
1997642SIC1987
199853211NAICS1997
199963212NAICS1997
200075321NAICS1997
200175321NAICS1997
200263211NAICS1997
200353211NAICS2002
200464311NAICS2002
200585321NAICS2002
200653121NAICS2002
200742111NAICS2002
200842111NAICS2007
200942111NAICS2007
201042111NAICS2007
201142111NAICS2007
201232111NAICS2012
201332111NAICS2012
201432111NAICS2012
201532111NAICS2012
201632111NAICS2012
20173NAICS2017
201843NAICS2017
201943NAICS2017
202043NAICS2017
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 17938. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
179832.7 mi12001
179643.4 mi12016
179574.3 mi
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.