BMIE Market 17961

Schuylkill County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,740 2020–2024 ACS 5-year estimate ±429 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,649 2020–2024 ACS 5-year estimate ±261 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,958 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,012 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$94,941 2020–2024 ACS 5-year estimate ±7,986 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.6 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$953 2020–2024 ACS 5-year estimate ±287 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$242,100 2020–2024 ACS 5-year estimate ±14,858 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	25.6 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 17961
Restaurants per 10,000 residents	15.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+8.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+8.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+8.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 10–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	59 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	70 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	44 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 17961. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	70.0	70	40%	+28.0
Restaurant Opportunity Score	56.6	57	35%	+19.8
Market Momentum Score	44.4	44	25%	+11.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,740	65	40%	+26.0
Median household income (ACS)	94,941	77	40%	+31.0
Households (ACS)	2,649	65	20%	+13.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	8.3	53	35%	+18.4
Restaurants per 10,000 residents (lower = more room)	19.3	39	25%	+9.8
Population (ACS)	6,740	65	20%	+13.0
Median household income (ACS)	94,941	77	20%	+15.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	8.3	53	30%	+15.8
20-year restaurant growth	8.3	39	20%	+7.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (18)

By cuisine

American 6 · Italian 4 · Bakery 2 · Coffee 2 · Pizza 2 · Sandwiches 2 · Asian 1 · BBQ 1 · Chinese 1 · Dessert 1 · Ice cream / frozen desserts 1

By type

Restaurant (service type not stated) 11 · Bar 6 · Casual dining 5 · Bakery 2 · Café 2 · Coffee shop 1 · Dessert 1 · Other 1

Name	Type	Cuisine	Address	Status
3C's Family Restaurant	Restaurant (service type not stated)	American	2212 Centre Turnpike	open
Brother's BBQ	Restaurant (service type not stated)	BBQ · American	320 Beech Rd	open
Bum’s Rush Restaurant & Pub/Hillbilly Hooch	Restaurant (service type not stated) · Bar · Casual dining	American	655 Rte 61	open
Carmelos Roman Delight Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	1240 Centre Turnpike	open
China King	Restaurant (service type not stated)	Chinese · Asian	705 W Market St	open
Club Lynagh	Bar			open
Deer Lake Pub and Restaurant	Bar · Casual dining		1596 Center Tpke	open
DiMaio's Mustard Seed	Restaurant (service type not stated)	Italian · American	110 E Market St	open
KC Bistro	Bakery · Café	Bakery · Sandwiches · Coffee	1070 Centre Turnpike	open
Market Square Coffee House	Coffee shop · Café · Bakery	Coffee · Bakery	118 W Market St	open
Russo's Pizza Den	Restaurant (service type not stated)	Pizza · Italian	1353 Center Tpke	open
SUBWAY	Other	Sandwiches	705 W Market St	open
The Brickhouse	Restaurant (service type not stated) · Casual dining · Bar	American	705 W Market St	open
The Igloo	Bar		305 Elm Ln	open
The Inn of Orwigsburg	Restaurant (service type not stated) · Casual dining · Bar		200 W Market St	open
The Mustard Seed Cafe	Restaurant (service type not stated)		110 E Market St	open
Twisted Sisters Ice Cream and Handmade Chocolates	Dessert	Ice cream / frozen desserts · Dessert	217 E Market St	open
Valenti's Pizza Valenti's Pizza	Restaurant (service type not stated)	Pizza · Italian	218 W Market St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	14	12	—	—	—	2	SIC1987
1995	14	12	—	—	—	2	SIC1987
1996	15	14	—	—	—	1	SIC1987
1997	16	15	—	—	—	1	SIC1987
1998	12	10	8	1	1	1	NAICS1997
1999	9	7	6	1	—	1	NAICS1997
2000	9	8	7	1	—	1	NAICS1997
2001	9	8	7	1	—	1	NAICS1997
2002	11	10	9	1	—	1	NAICS1997
2003	12	12	11	1	—	—	NAICS2002
2004	13	13	11	2	—	—	NAICS2002
2005	14	14	12	2	—	—	NAICS2002
2006	12	12	9	3	—	—	NAICS2002
2007	15	14	11	3	—	—	NAICS2002
2008	15	14	10	4	—	—	NAICS2007
2009	14	13	10	3	—	—	NAICS2007
2010	12	11	8	3	—	—	NAICS2007
2011	12	11	9	2	—	—	NAICS2007
2012	15	13	10	3	—	1	NAICS2012
2013	14	12	9	3	—	1	NAICS2012
2014	13	12	7	3	2	1	NAICS2012
2015	12	11	7	2	2	1	NAICS2012
2016	14	13	7	4	2	1	NAICS2012
2017	15	14	7	5	—	—	NAICS2017
2018	14	13	6	4	3	—	NAICS2017
2019	13	12	6	3	3	—	NAICS2017
2020	12	10	4	3	3	—	NAICS2017
2021	12	11	4	4	3	—	NAICS2017
2022	14	13	7	4	—	—	NAICS2022
2023	14	13	7	4	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 17961. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
19549	4.9 mi	2	2016
17930	5.0 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.