BMIE Market 17972

Schuylkill County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,826 2020–2024 ACS 5-year estimate ±576 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,724 2020–2024 ACS 5-year estimate ±349 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,627 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,050 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$68,558 2020–2024 ACS 5-year estimate ±9,306 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.3 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$920 2020–2024 ACS 5-year estimate ±84 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$169,600 2020–2024 ACS 5-year estimate ±16,493 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	48.6 sq mi Census Gazetteer 2020
Restaurants	19 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 17972
Restaurants per 10,000 residents	14.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+5.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-20.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+58.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-13.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 11–20) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.24) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	51 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	62 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	40 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	49 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 17972. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.24, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	61.9	62	40%	+24.7
Restaurant Opportunity Score	40.4	40	35%	+14.2
Market Momentum Score	49.0	49	25%	+12.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,826	73	40%	+29.3
Median household income (ACS)	68,558	45	40%	+17.9
Households (ACS)	4,724	73	20%	+14.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 40 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-20.8	13	35%	+4.6
Restaurants per 10,000 residents (lower = more room)	16.1	49	25%	+12.2
Population (ACS)	11,826	73	20%	+14.6
Median household income (ACS)	68,558	45	20%	+8.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	5.6	62	50%	+31.0
10-year restaurant growth	-20.8	13	30%	+4.0
20-year restaurant growth	58.3	70	20%	+14.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (50)

By cuisine

American 10 · Pizza 7 · Dessert 6 · Bakery 5 · Ice cream / frozen desserts 4 · Italian 4 · Burgers 2 · Asian 1 · BBQ 1 · Cajun, Creole, Southern 1 · Chinese 1 · Coffee 1 · Japanese 1 · Latin American (other) 1 · Mexican 1 · Sandwiches 1 · Southwestern / Tex-Mex 1 · Sushi 1

By type

Restaurant (service type not stated) 24 · Bar 14 · Casual dining 12 · Dessert 8 · Bakery 5 · Quick service 5 · Winery / distillery / taproom 2 · Brewery / taproom 1 · Café 1 · Coffee shop 1 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
4Play Moonshine Distillery	Brewery / taproom		101 W. Main Street	open
Angela pizzeria & restaurant	Restaurant (service type not stated)	Pizza · Italian	18 W Union St	open
Benny's Pizza and Burgers	Restaurant (service type not stated)	Pizza · Burgers	215 PA-183	open
Brittany's Bake Shop	Bakery	Bakery	736 PA-183	open
Coal Region Music Fest	Quick service · Restaurant (service type not stated)		2270 Fair Rd	open
Coffee at the Corner	Coffee shop · Café · Bar	Coffee	1669 Long Run Rd	open
Crossroads Inn	Restaurant (service type not stated)		2 E Adamsdale Rd	open
D&D Grille & Bar, LLC	Casual dining · Bar		16 St John St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	370 Center Ave	open
Downtown Tavern	Bar · Casual dining		24 W Main St	open
E & T Pizza & Restaurant	Restaurant (service type not stated)	Pizza · Italian	Rte 61 S	open
Gnomie’s Sweets	Bakery	Bakery	1 Renninger Ave	open
Golden China	Restaurant (service type not stated)		218 N Route 183	open
Haven Diner	Casual dining · Restaurant (service type not stated)	American	101 PA-183	open
Haven Diner	Restaurant (service type not stated)		101 S Route 183	open
Ice Cream Haven	Dessert	Ice cream / frozen desserts	372 Center Ave	open
Josie's Place	Casual dining · Restaurant (service type not stated)	American	Renningers Market	open
King Cole winery	Winery / distillery / taproom · Bar		152 Kiehners Rd	open
Lil Ruthies southern cuisine and barbeque.	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern	Route 61N	open
Long Run Diner	Casual dining	American	1685 Long Run Rd	open
Luckenbill's Family Restaurant	Restaurant (service type not stated)	American	18 W Union St	open
Main Street Moonshine	Winery / distillery / taproom · Bar		101 W Main St	open
Manheim Diner	Casual dining · Restaurant (service type not stated)	American	1514 PA-61	open
Mara's Night Owl Bakery	Bakery	Bakery · American		open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	981 E Main St	open
Messina's Pizza & Restaurant	Restaurant (service type not stated)	Italian · Pizza	187 Manheim Rd	open
Miller Time	Bar		422 Hess St	open
Mount Fuji	Restaurant (service type not stated)	Japanese · Sushi	380 Center Ave	open
Mulligans Ice Cream	Dessert	Ice cream / frozen desserts	212 PA-183	open
New China	Restaurant (service type not stated)	Chinese · Asian	249 Dock St	open
North Ward Social Club since 1941	Bar · Casual dining		521 Dock St	open
NWSC Billiards	Bar		Dock St	open
Plain & Fancy Donut Shop	Bakery · Dessert	Dessert · Bakery	120 St Charles St	open
Rita's Italian Ice & Frozen Custard	Dessert · Restaurant (service type not stated) · Quick service	Dessert	277 Rte 61 S	open
Robin's Diner	Casual dining	American	366 Route 61 S	open
Roman Delight Restaurant Orwigsburg	Restaurant (service type not stated)	Pizza	Pa-61	open
Schuylkill Haven American Legion Post 38	Bar		229 Parkway Ave	open
Second Mountain Rod & Gun Club	Casual dining · Bar		156 N Greenview Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	366 Centre Avenue	open
Suglia's	Restaurant (service type not stated)	Pizza · Italian	107 E Main St	open
Summit View Restaurant	Restaurant (service type not stated) · Bar	American	934 South, 836 PA-183	open
That Fudge Place	Dessert	Dessert	200 PA-183	open
The Cake Pros	Bakery · Dessert	Bakery · Dessert	323 Dock St	open
The Cantina	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	2 E Adamsdale Rd	open
The Clubhouse	Bar		25 S Greeneview Dr	open
The Coldstream Kitchen	Restaurant (service type not stated) · Casual dining	American	156 N Greenview Rd	open
The Freeze	Dessert	Ice cream / frozen desserts · Dessert	1111 W Market St	open
The Little Dipper	Dessert	Ice cream / frozen desserts · Dessert	11 E Main St	open
The Nutty Pear	Restaurant (service type not stated) · Casual dining · Bar	American	181 W Adamsdale Rd	open
Uptown Tavern	Casual dining · Bar		6 E Main St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	25	22	—	—	—	3	SIC1987
1995	24	21	—	—	—	3	SIC1987
1996	21	18	—	—	—	3	SIC1987
1997	26	23	—	—	—	3	SIC1987
1998	24	18	11	4	3	2	NAICS1997
1999	22	16	9	5	2	2	NAICS1997
2000	23	16	9	5	2	3	NAICS1997
2001	20	13	8	4	1	4	NAICS1997
2002	19	13	7	4	2	3	NAICS1997
2003	19	12	5	5	2	4	NAICS2002
2004	21	14	6	6	2	4	NAICS2002
2005	23	17	8	6	3	4	NAICS2002
2006	23	17	8	6	3	4	NAICS2002
2007	24	17	9	5	3	4	NAICS2002
2008	26	20	11	6	3	3	NAICS2007
2009	23	17	10	4	3	2	NAICS2007
2010	21	17	9	5	3	2	NAICS2007
2011	20	16	9	4	3	2	NAICS2007
2012	24	21	11	5	5	1	NAICS2012
2013	27	24	13	6	5	1	NAICS2012
2014	27	23	13	5	5	2	NAICS2012
2015	26	22	13	5	4	2	NAICS2012
2016	21	18	11	4	3	2	NAICS2012
2017	20	17	11	4	—	—	NAICS2017
2018	21	18	12	4	—	—	NAICS2017
2019	20	17	11	4	—	—	NAICS2017
2020	20	16	10	4	—	—	NAICS2017
2021	24	20	12	4	4	—	NAICS2017
2022	25	21	12	5	4	—	NAICS2022
2023	24	19	13	4	—	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 17972. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
17979	1.6 mi	1	2002
17933	1.9 mi	1	2016
17929	4.0 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.