BMIE Market 18020

Northampton County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	21,204 2020–2024 ACS 5-year estimate ±799 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,791 2020–2024 ACS 5-year estimate ±390 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	20,447 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,772 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$126,166 2020–2024 ACS 5-year estimate ±9,526 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.8 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,534 2020–2024 ACS 5-year estimate ±128 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$370,200 2020–2024 ACS 5-year estimate ±10,921 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	13.0 sq mi Census Gazetteer 2020
Restaurants	33 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 18020
Restaurants per 10,000 residents	13.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+17.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-2.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+106.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,550.0% DERIVED: 1996 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	31 (range 26–36) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	86 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	55 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	61 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 18020. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	86.0	86	40%	+34.4
Restaurant Opportunity Score	55.3	55	35%	+19.3
Market Momentum Score	61.4	61	25%	+15.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	21,204	82	40%	+32.9
Median household income (ACS)	126,166	92	40%	+36.8
Households (ACS)	7,791	81	20%	+16.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-2.9	22	35%	+7.7
Restaurants per 10,000 residents (lower = more room)	15.6	51	25%	+12.7
Population (ACS)	21,204	82	20%	+16.5
Median household income (ACS)	126,166	92	20%	+18.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	17.9	76	50%	+37.8
10-year restaurant growth	-2.9	22	30%	+6.6
20-year restaurant growth	106.3	85	20%	+17.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (56)

By cuisine

Pizza 12 · American 10 · Italian 9 · Coffee 6 · Dessert 5 · Asian 4 · Chinese 4 · Bakery 3 · Mexican 3 · Sandwiches 3 · Burgers 2 · Chicken / wings 2 · Indian 2 · Korean 2 · Seafood 2 · Steakhouse 2 · Breakfast 1 · Greek 1 · Juice / smoothies 1 · Latin American (other) 1 · Mediterranean 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 37 · Bar 7 · Quick service 7 · Casual dining 6 · Bakery 5 · Dessert 5 · Coffee shop 4 · Café 3 · Winery / distillery / taproom 2 · Buffet 1 · Catering 1 · Food truck 1 · Specialty food shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
191 Brick Oven Pizza and Italian Restaurant	Restaurant (service type not stated)	Pizza · Italian	191 Nazareth Pike	open
Amato's Pizzeria	Restaurant (service type not stated)	Pizza	2013 Willow Park Rd	open
Andrew Rogers' Pizzeria	Food truck · Restaurant (service type not stated)	Pizza	3713 Linden St	open
Anticipate 42	Restaurant (service type not stated)	Korean	1216 E 11th Ave	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	3730 Nazareth Pike	open
Barry Callebaut	Dessert	Dessert	4863 Hanoverville Rd	open
Bella Pizza	Restaurant (service type not stated)	Pizza · Italian	2509 Willow Park Rd	open
Bibi's Tiffin	Restaurant (service type not stated) · Casual dining	Indian · American	2501 Willow Park Rd	open
Bimbo Bakeries USA Bimbo Bakeries USA	Bakery	Bakery	2415 Brodhead Rd	open
Blimpie	Quick service		3283 Easton Ave	open
blue grillhouse	Casual dining · Restaurant (service type not stated) · Bar	American	4431 Easton Ave	open
Bruno Scipioni's Italian Ristorante & Pizzeria	Restaurant (service type not stated)	Italian · Pizza	4034 Easton Ave	open
Bubbakoo's Burritos Bubbakoo's Burritos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3926 Nazareth Pike Suite 10B	open
Burger King Burger King	Quick service	Burgers · American	3924 Linden St	open
Callaghan's Pub North	Bar			open
China King	Restaurant (service type not stated)	Chinese · Asian	3827 Nazareth Pike	open
Coffee Connection	Coffee shop · Café	Coffee	3212 Ruby Ct	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	4460 Easton Ave	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	3606 Linden St	open
Feasta Pizza III	Restaurant (service type not stated)	Pizza · Italian	3820 Freemansburg Ave	open
Flaming Crab Cajun Seafood	Restaurant (service type not stated)	Seafood · Chinese · Korean · Asian	3926 Nazareth Pike	open
Frank's Pizza & Restaurant	Restaurant (service type not stated)	Pizza	3926 Nazareth Pike	open
Frank's Pizza and Restaurant	Restaurant (service type not stated)	Italian · Pizza	3926 Nazareth Pike	open
Geaker's Tacos	Restaurant (service type not stated)	Mexican · Latin American (other)	3531 Freemansburg Ave	open
Goldilocks & The Three Bears	Quick service · Bar		191 Nazareth Bethlehem Pike	open
Ground Round	Restaurant (service type not stated)		3740 Nazareth Pike	open
Hampton Winds	Restaurant (service type not stated) · Casual dining	American	3835 Green Pond Rd	open
Happy Wok	Restaurant (service type not stated)	Chinese · Asian	4460 Easton Ave	open
Hibachi Grill and Supreme Buffet Hibachi Buffet	Buffet	Asian · Chinese	3811 Nazareth Pike	open
Indian Mart	Restaurant (service type not stated)	Indian	3650 Nazareth Pike	open
Job Plus	Coffee shop	Coffee	4773 Moorpark Ave	open
Josh Early Candies	Dessert	Dessert	3620 Nazareth Pike	open
Keystone Pub	Bar · Casual dining		3259 Easton Ave	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	4440 Easton Ave	open
La Tosca Italian Restaurant	Restaurant (service type not stated)	Italian · American · Steakhouse · Seafood	3833 Freemansburg Ave	open
M.t.k. Food Services, Inc	Restaurant (service type not stated)		3250 Easton Ave	open
Mitzi's Table	Café	American · Coffee	3650 Nazareth Pike	open
My Italian Heros Pizzeria And Restaurant	Restaurant (service type not stated)	Pizza	2013 Willow Park Rd	open
Napoli Pizza	Restaurant (service type not stated)	Italian · Pizza	2013 Willow Park Rd	open
NCC Food & Wine Gala	Winery / distillery / taproom · Restaurant (service type not stated)		3835 Greenpond Rd	open
Noble Roman's Pizza & Tuscano's Italian	Quick service		4733 Hanoverville Rd	open
Outback Steakhouse Outback Steakhouse	Restaurant (service type not stated)	Steakhouse · American	3200 Emrick Blvd	open
Perkins American Food Co. Perkins American Food Co.	Restaurant (service type not stated) · Bakery	Bakery · Breakfast · American	3940 Nazareth Pike	open
Poor People's Pub	Bar · Casual dining		3959 Kenrick Dr	open
Red Wolfe Winery	Winery / distillery / taproom · Restaurant (service type not stated)			open
Ruby Tuesday	Bar · Restaurant (service type not stated)	Burgers · Sandwiches	2102 Emrick Blvd	open
Sicily Pizza & Restaurant III	Restaurant (service type not stated)	Pizza · Italian	4460 Easton Ave	open
Sorella's Pizza & Pasta	Restaurant (service type not stated)	Italian · Pizza	3650 Nazareth Pike #100	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3926 Linden St, Store 10B	open
Susans Gourmet & Catering	Café	Coffee	198 Nazareth Pike	open
Sweet K's Cookie Company	Bakery · Dessert	Bakery · Dessert	3331 Shelton Ave	open
Taco Bell	Restaurant (service type not stated)	Mexican	1620 E Fourth St	open
The Allentown / Bethlehem Goose	Specialty food shop · Quick service · Catering	Sandwiches	2501 Willow Park Rd	open
The Palace Restaurant	Restaurant (service type not stated)	American	3250 Easton Ave	open
Utopita	Restaurant (service type not stated)	Mediterranean · Greek	3650 Nazareth Pike #8	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	3926 Nazareth Pike Suite 28	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1996	3	2	—	—	—	1	SIC1987
1997	5	4	—	—	—	1	SIC1987
1998	15	12	6	4	2	2	NAICS1997
1999	17	13	6	3	4	3	NAICS1997
2000	20	14	6	5	3	4	NAICS1997
2001	17	14	7	5	2	1	NAICS1997
2002	20	17	7	7	3	1	NAICS1997
2003	20	16	8	6	2	1	NAICS2002
2004	22	17	9	6	2	1	NAICS2002
2005	26	21	12	7	2	1	NAICS2002
2006	31	26	12	8	6	—	NAICS2002
2007	32	29	11	8	10	1	NAICS2002
2008	36	30	14	8	8	2	NAICS2007
2009	35	29	14	7	8	1	NAICS2007
2010	31	27	13	8	6	1	NAICS2007
2011	31	29	12	10	6	1	NAICS2007
2012	34	32	15	10	5	—	NAICS2012
2013	36	34	17	10	6	—	NAICS2012
2014	36	33	15	12	5	—	NAICS2012
2015	35	31	13	12	5	—	NAICS2012
2016	31	27	13	10	3	—	NAICS2012
2017	32	28	13	13	—	—	NAICS2017
2018	32	28	15	10	—	—	NAICS2017
2019	34	30	14	13	—	—	NAICS2017
2020	38	33	17	12	—	—	NAICS2017
2021	36	32	18	12	—	—	NAICS2017
2022	34	30	16	12	—	—	NAICS2022
2023	37	33	14	16	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 18020. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
18045	3.1 mi	84	2023
18017	3.3 mi	64	2023
18018	4.7 mi	76	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.