BMIE Market 18040

Northampton County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,256 2020–2024 ACS 5-year estimate ±296 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,668 2020–2024 ACS 5-year estimate ±328 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,742 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,017 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$107,016 2020–2024 ACS 5-year estimate ±9,684 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.2 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,397 2020–2024 ACS 5-year estimate ±803 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$360,800 2020–2024 ACS 5-year estimate ±15,555 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	17.3 sq mi Census Gazetteer 2020
Restaurants	25 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 18040
Restaurants per 10,000 residents	8.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-10.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-10.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+78.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+733.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 17–26) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.06) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	58 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	81 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	53 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	30 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 18040. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.06, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.3	81	40%	+32.5
Restaurant Opportunity Score	52.7	53	35%	+18.5
Market Momentum Score	29.8	30	25%	+7.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,256	79	40%	+31.6
Median household income (ACS)	107,016	85	40%	+34.0
Households (ACS)	6,668	79	20%	+15.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-10.7	18	35%	+6.3
Restaurants per 10,000 residents (lower = more room)	14.5	55	25%	+13.7
Population (ACS)	17,256	79	20%	+15.8
Median household income (ACS)	107,016	85	20%	+17.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 30 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-10.7	18	50%	+9.1
10-year restaurant growth	-10.7	18	30%	+5.4
20-year restaurant growth	78.6	77	20%	+15.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (59)

By cuisine

Sandwiches 9 · Italian 8 · American 7 · Pizza 6 · Asian 5 · Bakery 5 · Chinese 4 · Coffee 4 · Ice cream / frozen desserts 4 · BBQ 2 · Burgers 2 · Dessert 2 · Healthy / salads / bowls 2 · Japanese 2 · Juice / smoothies 2 · Seafood 2 · Breakfast 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · European 1 · Hawaiian / Pacific 1 · Hot dogs 1 · Indian 1 · Latin American (other) 1 · Mediterranean 1 · Mexican 1 · Sushi 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 39 · Bar 10 · Quick service 7 · Bakery 6 · Casual dining 6 · Dessert 6 · Specialty food shop 4 · Café 3 · Coffee shop 3 · Juice, smoothie, tea 3 · Other 3 · Food truck 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Ardent Grain Mill	Bar	Burgers		open
Bei Jing Garden	Restaurant (service type not stated)	Chinese · Asian	285 Town Center Blvd	open
Big Woody's Big Woody's Forks	Bar · Casual dining	American	1855 Sullivan Trl	open
BounceU	Bakery · Restaurant (service type not stated)	Bakery	1800 Sullivan Trl	open
Casa Italia Restaurante	Restaurant (service type not stated) · Casual dining	Italian · American	2149 Bushkill Park Dr	open
China King	Restaurant (service type not stated)	Chinese	1700 Sullivan Trl	open
Club Souren Tiki Bar	Bar		1 Bushkill St	open
Desi Flavors Indian Cuisine	Restaurant (service type not stated) · Casual dining	Indian · American	1800 Sullivan Trail Ste 410	open
Dickey's Barbecue Pit	Restaurant (service type not stated)	BBQ	Sullivan Trail	open
Dunkin Donuts Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	225 Towncenter Blvd Forks Plaza	open
Easton Restaurant Week	Restaurant (service type not stated) · Quick service	American	107 Paxinosa Rd W	open
Family Chicken and Waffles	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern · American	1800 Sullivan Trail Ste. 360	open
Famous Smoke Shop Pa Inc	Bar · Restaurant (service type not stated)		1100 Conroy Pl	open
Fat Daddy's Southern Bar-B-Q	Restaurant (service type not stated)	BBQ	1602 Sullivan Trl	open
Firehouse Billiards	Bar		1600 Sullivan Trl	open
Forks Mediterranean Deli	Specialty food shop · Quick service	Mediterranean · Sandwiches	1530 Sullivan Trail #3	open
Forks Pizza and Grill	Restaurant (service type not stated)	Pizza · Italian	2011 Sullivan Trail	open
Gambino's	Restaurant (service type not stated)	Italian	1210 Knox Ave	open
Gennaro's Italian Restaurant and Pizzeria	Restaurant (service type not stated)	Italian	3417 Sullivan Trl	open
Green Vida Co.	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	1800 Sullivan Trail Ste 330	open
Happy Holstein Ice Cream	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	410 Klein Rd	open
Hawaii Poke Bowl Forks	Restaurant (service type not stated)	Hawaiian / Pacific · Seafood · Healthy / salads / bowls · Asian	306 Town Center Blvd	open
Houghton's House	Casual dining · Bar		825 N Fork Dr	open
J's Steaks & Subs	Other	Sandwiches	1800 Sullivan Trl	open
Jasmine Sushi Hibachi and Thai	Restaurant (service type not stated)	Asian · Thai · Sushi · Japanese	1855 Sullivan Trl	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	1512 Sullivan Trail	open
La Boulangere	Bakery	Bakery	4300 Braden Blvd E	open
La Perla Tapatia	Restaurant (service type not stated)	Mexican · Latin American (other)	308 Old Mill Rd	open
Leaf Cigar Bar	Bar		90 Mort Dr	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	350 Town Center Blvd	open
Naruto Ramen & Bubble Tea	Juice, smoothie, tea	Japanese · Tea / bubble tea · Asian	281 Town Center Blvd	open
New York Bagles & Deli	Bakery · Restaurant (service type not stated) · Quick service · Specialty food shop	Bakery · Sandwiches	25 Th St Shopping Ctr	open
Nicolosi's Pizzeria and Restaurant	Restaurant (service type not stated)	Pizza · Italian	1700 Sullivan Trail #3	open
picasso pizza II	Restaurant (service type not stated)	Pizza · Italian	271 Town Center Blvd	open
Rita's Italian Ice & Frozen Custard - Temporarily Closed	Dessert	Ice cream / frozen desserts	1512 Sullivan Trl	open
River Dogs	Food truck · Restaurant (service type not stated)	Hot dogs	4306 N Delaware Dr	open
Riverside Barr and Grill	Casual dining · Restaurant (service type not stated) · Bar		5801 S Delaware Dr	open
Sai Sub Llc	Restaurant (service type not stated)		281 Town Center Blvd	open
Salvatore's Pizzeria & Restaurant	Restaurant (service type not stated)	Pizza · Sandwiches	300 Town Center Blvd	open
Sam's Bagel & Deli	Restaurant (service type not stated) · Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	1800 Sullivan Trail Ste 115	open
Sicily's Pizza II	Restaurant (service type not stated)	Pizza · Italian	1434 Knox Ave	open
Stack's Steak & Hoagies	Other	Sandwiches	1800 Sullivan Trl	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1510 Sullivan Trl	open
Subway	Other	Sandwiches	281 Town Center Blvd	open
Subway	Restaurant (service type not stated)	Sandwiches	1434 Knox Ave	open
Sunny Side Up	Restaurant (service type not stated)	Breakfast · American	1800 Sullivan Trl	open
SURV Restaurant	Restaurant (service type not stated)	European	1800 Sullivan Trl	open
SweetShot Cakery	Bakery · Dessert	Bakery · Dessert	1440 Stafford Dr	open
The Ice Cream Lounge	Dessert · Restaurant (service type not stated) · Bar	Ice cream / frozen desserts	Sullivan Trl	open
Tony's Pizza & Restaurant	Restaurant (service type not stated)	Pizza · Italian	3417 Sullivan Trail	open
Uncle Louie G	Dessert · Juice, smoothie, tea · Casual dining	Ice cream / frozen desserts · Juice / smoothies · American	1700 Sullivan Trail #11	open
Vintner's Circle Easton	Winery / distillery / taproom		1700 Sullivan Trl	open
Wanderlust Beer Garden	Bar · Restaurant (service type not stated)		1600 Sullivan Trail	open
Wing Zone	Restaurant (service type not stated)	Chicken / wings	1700 Sullivan Trl	open
Wok N Roll	Restaurant (service type not stated)	Chinese · Asian	314 Town Center Blvd	open
Wok N Roll	Restaurant (service type not stated)	Chinese	314 Town Center Blvd	open
You Got Pork'd	Restaurant (service type not stated)		90 Mort Dr	open
Zekraft	Restaurant (service type not stated) · Coffee shop · Café	Coffee	1550 Sullivan Trail	open
Eat Around Town Safely Llc	Restaurant (service type not stated)		1700 Sullivan Trl	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	3	—	—	—	—	SIC1987
1995	7	6	—	—	—	1	SIC1987
1996	8	5	—	—	—	3	SIC1987
1997	8	6	—	—	—	2	SIC1987
1998	10	8	4	4	—	2	NAICS1997
1999	12	10	6	4	—	2	NAICS1997
2000	12	10	6	4	—	1	NAICS1997
2001	13	11	4	7	—	2	NAICS1997
2002	15	13	4	8	1	2	NAICS1997
2003	16	14	8	5	1	1	NAICS2002
2004	21	17	11	6	—	1	NAICS2002
2005	17	15	8	7	—	1	NAICS2002
2006	19	17	9	8	—	—	NAICS2002
2007	23	19	11	8	—	2	NAICS2002
2008	23	20	8	11	1	1	NAICS2007
2009	22	18	9	8	1	1	NAICS2007
2010	17	14	8	4	2	1	NAICS2007
2011	20	17	10	6	1	1	NAICS2007
2012	26	23	14	6	3	1	NAICS2012
2013	34	28	16	9	3	2	NAICS2012
2014	29	23	13	7	3	2	NAICS2012
2015	28	24	12	10	2	1	NAICS2012
2016	25	21	11	8	2	1	NAICS2012
2017	28	24	12	10	—	—	NAICS2017
2018	32	28	11	13	4	—	NAICS2017
2019	28	24	11	10	3	—	NAICS2017
2020	25	22	9	11	—	—	NAICS2017
2021	26	22	8	12	—	—	NAICS2017
2022	29	23	7	13	3	—	NAICS2022
2023	30	25	10	13	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 18040. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
18085	1.5 mi	1	2016
18083	2.1 mi	3	2023
18063	3.4 mi	1	2016
18045	4.5 mi	84	2023
18064	4.8 mi	32	2023
08865	4.9 mi	52	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.