BMIE Market 18055

Northampton County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,117 2020–2024 ACS 5-year estimate ±846 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,703 2020–2024 ACS 5-year estimate ±320 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,780 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,324 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$90,234 2020–2024 ACS 5-year estimate ±10,018 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.1 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,397 2020–2024 ACS 5-year estimate ±90 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$324,000 2020–2024 ACS 5-year estimate ±15,672 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	20.0 sq mi Census Gazetteer 2020
Restaurants	27 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 18055
Restaurants per 10,000 residents	17.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+8.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+12.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+107.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+107.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	28 (range 27–29) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.94) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	73 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	66 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 18055. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.94, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	73.4	73	40%	+29.4
Restaurant Opportunity Score	57.0	57	35%	+20.0
Market Momentum Score	66.5	66	25%	+16.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,117	73	40%	+29.4
Median household income (ACS)	90,234	73	40%	+29.3
Households (ACS)	4,703	73	20%	+14.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	12.5	56	35%	+19.7
Restaurants per 10,000 residents (lower = more room)	22.3	32	25%	+8.0
Population (ACS)	12,117	73	20%	+14.7
Median household income (ACS)	90,234	73	20%	+14.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	8	65	50%	+32.6
10-year restaurant growth	12.5	56	30%	+16.9
20-year restaurant growth	107.7	85	20%	+17.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (63)

By cuisine

American 10 · Pizza 9 · Bakery 8 · Coffee 6 · Dessert 6 · Italian 4 · Asian 3 · Chinese 3 · Sandwiches 3 · BBQ 2 · Burgers 2 · Juice / smoothies 2 · Mexican 2 · Thai 2 · British / Irish pub food 1 · European 1 · German / Eastern European 1 · Ice cream / frozen desserts 1 · Mediterranean 1 · Middle Eastern 1 · Noodles / ramen / pho 1

By type

Restaurant (service type not stated) 35 · Bar 13 · Casual dining 10 · Bakery 9 · Dessert 6 · Quick service 6 · Café 4 · Coffee shop 4 · Catering 3 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Food truck 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
1774 Grille and Tap	Restaurant (service type not stated)	American	605 Main St	open
Allie's Specialties	Bakery · Coffee shop · Café	Bakery · Coffee	31 Main St	open
Aloha Jay's	Bakery · Restaurant (service type not stated) · Casual dining	Bakery · American	1120 Main St Unit A	open
Ams Services Inc	Restaurant (service type not stated)		26 Main St	open
Beer Mussels Bar & Grille	Casual dining · Bar		Union Blvd	open
Beethoven Waldheim	Bar		1984 Waldheim Rd	open
Braveheart Enterprises, Llc	Restaurant (service type not stated)		430 Main St	open
Braveheart Highland Pub	Bar · Casual dining	British / Irish pub food	430 Main St	open
Bubbakoo's Burritos	Restaurant (service type not stated)	Mexican	1892 Leithsville Rd	open
Cafe Erica	Café	Coffee	637 Main St	open
Chefmeals	Restaurant (service type not stated) · Catering		56 W Water St	open
China Moon	Restaurant (service type not stated)	Chinese · Asian	1842 Leithsville Rd	open
Cross Pizza	Restaurant (service type not stated)	Pizza	Leithsville Rd	open
Cross Pizza	Restaurant (service type not stated)	Pizza	2006 Leithsville Rd	open
DiMaio's Family Ristorante & Pizzeria	Restaurant (service type not stated)	Pizza	27 Main St	open
DiMaio's Italian Ristorante and Pizzeria	Restaurant (service type not stated)	Italian · Pizza	27 Main St	open
Dolce Patisserie	Bakery · Dessert	Bakery · Dessert	23 Main St	open
Drip	Quick service	Burgers · American	1310 Main St	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	730 Main St	open
Feasta Pizza Hellertown	Restaurant (service type not stated)	Pizza · Italian	1826 Leithsville Rd	open
Geisterhaus Pub	Bar		1984 Waldheim Rd.	open
Giant Beer and Wine Eatery in Hellertown	Bar			open
Gigi&Alex Restaurant	Restaurant (service type not stated)		605 Main St	open
Hana And Nana Coffee	Restaurant (service type not stated) · Café	Coffee · American	501 Main St	open
Hellertown bakery	Bakery	Bakery	612 Main St	open
Hellertown Crossroads Hotel	Restaurant (service type not stated)	Pizza · Sandwiches	1443 Main St	open
Hellertown Diner	Casual dining · Restaurant (service type not stated)	American	29 Main St	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	1862 Leithsville Road	open
La Kang Hot Pot	Restaurant (service type not stated)	Chinese · Thai	620 Main St	open
La Kang Thai Noodles Bar	Restaurant (service type not stated)	Thai · Noodles / ramen / pho · Asian	620 Main St	open
La Maya	Bar	Mexican	650 Main St	open
Limon Authentic Turkish Kebap House	Restaurant (service type not stated)	Middle Eastern · Mediterranean	1111 Main St	open
Lost Tavern Brewing Lost Tavern Brewing	Brewery / taproom · Casual dining · Bar		782 Main St	open
McDonald's McDonald's	Quick service	Burgers · American	14 S Main St	open
Mcintyre Management, Inc.	Restaurant (service type not stated)		654 Front St	open
Mitz Bakery	Bakery · Dessert	Bakery · Dessert	612 Main St	open
New Star	Restaurant (service type not stated) · Casual dining	American	25 Main St	open
PA House	Casual dining · Restaurant (service type not stated) · Bar		662 Front St	open
Papa John's Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	1236 Main St	open
Paprikas	Restaurant (service type not stated)	German / Eastern European · European	1180 Main St	open
Rita's Italian Ice and Frozen Custard Rita's Italian Ice & Frozen Custard	Dessert	Dessert · Ice cream / frozen desserts	1130 Main St	open
Rita’s of Hellertown PA Rita's Italian Ice	Dessert · Bar	Dessert		open
Rocco's Pizzeria & Italian Restaurant	Restaurant (service type not stated)	Pizza	1120 Main St	open
Roma Pizza	Restaurant (service type not stated)	Pizza · Italian	702 Main St	open
Sagra Bistro	Bar · Restaurant (service type not stated)		620 Main St	open
Saucon Valley Grille	Bar		2006 Leithsville Rd	open
Springtown Inn	Restaurant (service type not stated) · Casual dining	American	3258 Main St	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	25 Main St	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Juice, smoothie, tea	Coffee · Juice / smoothies	1880 Leithsville Rd	open
Stonefield Farm Bakery	Bakery · Dessert	Bakery · Dessert	2093 Leithsville Rd	open
Subway	Other	Sandwiches	1862 Leithsville Rd	open
Taste Of Italy Ristorante	Restaurant (service type not stated) · Casual dining	Italian · American	639 Main St	open
Tasty Dish Chinese Street Food	Restaurant (service type not stated)	Chinese · Asian	1184 Main St	open
The Bees Knees Bakery	Bakery	Bakery	3001 Moyer Rd	open
The Salanik Team, Inc.-sba Small 7a Term	Restaurant (service type not stated)		462 Front St	open
The Vibe Nutrition	Juice, smoothie, tea	Juice / smoothies	650 Main St	open
Vassi's Drive-In	Quick service · Restaurant (service type not stated)	American	1666 Main St	open
Weißhaus Biergarten	Bar			open
What The Shuck Roasted Corn	Food truck · Catering	BBQ	1065 1st Ave	open
Wings on Main	Casual dining · Bar		605 Main St	open
You Got Pork'D	Catering · Restaurant (service type not stated)	BBQ	502 Durham St	open
Zach's Kitchen at the BW Social	Restaurant (service type not stated)		1984 Waldheim Road	open
A Priori Media Group, Llc	Restaurant (service type not stated)		1866 Leithsville Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	15	13	—	—	—	2	SIC1987
1995	14	13	—	—	—	1	SIC1987
1996	13	10	—	—	—	3	SIC1987
1997	15	12	—	—	—	3	SIC1987
1998	16	12	4	6	2	3	NAICS1997
1999	15	11	4	6	1	3	NAICS1997
2000	13	10	3	7	—	2	NAICS1997
2001	13	9	3	6	—	2	NAICS1997
2002	13	10	4	6	—	2	NAICS1997
2003	16	13	6	6	1	2	NAICS2002
2004	14	12	6	5	1	1	NAICS2002
2005	16	14	8	5	1	1	NAICS2002
2006	21	19	10	8	1	1	NAICS2002
2007	23	20	13	6	1	—	NAICS2002
2008	22	19	12	6	1	—	NAICS2007
2009	20	18	13	4	1	—	NAICS2007
2010	22	20	12	7	1	—	NAICS2007
2011	26	24	13	8	3	—	NAICS2007
2012	29	27	14	9	4	—	NAICS2012
2013	26	24	12	8	4	—	NAICS2012
2014	25	24	11	10	3	—	NAICS2012
2015	25	24	11	10	3	—	NAICS2012
2016	27	25	13	9	3	1	NAICS2012
2017	27	25	13	8	4	—	NAICS2017
2018	27	25	12	8	5	—	NAICS2017
2019	28	26	12	9	5	—	NAICS2017
2020	28	26	11	10	5	—	NAICS2017
2021	30	26	13	9	4	—	NAICS2017
2022	32	27	14	8	5	—	NAICS2022
2023	30	27	15	7	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 18055. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
18081	2.3 mi	1	2014
18015	3.3 mi	64	2023
18077	3.8 mi	3	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.