BMIE Market 18222

Luzerne County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,789 2020–2024 ACS 5-year estimate ±356 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,500 2020–2024 ACS 5-year estimate ±257 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,020 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,760 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$108,581 2020–2024 ACS 5-year estimate ±12,258 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.3 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,610 2020–2024 ACS 5-year estimate ±375 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$241,000 2020–2024 ACS 5-year estimate ±17,104 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	37.0 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 18222
Restaurants per 10,000 residents	12.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+9.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+33.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 9–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.17) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	73 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	73 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	68 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 18222. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.17, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.4	76	40%	+30.5
Restaurant Opportunity Score	72.8	73	35%	+25.5
Market Momentum Score	68.3	68	25%	+17.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,789	70	40%	+28.2
Median household income (ACS)	108,581	86	40%	+34.4
Households (ACS)	3,500	69	20%	+13.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	33.3	73	35%	+25.7
Restaurants per 10,000 residents (lower = more room)	12.3	63	25%	+15.9
Population (ACS)	9,789	70	20%	+14.1
Median household income (ACS)	108,581	86	20%	+17.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	9.1	66	50%	+33.2
10-year restaurant growth	33.3	73	30%	+22.0
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (38)

By cuisine

American 12 · Bakery 5 · Pizza 5 · Coffee 3 · Dessert 3 · Ice cream / frozen desserts 3 · Italian 3 · Burgers 1 · Latin American (other) 1 · Mexican 1 · Sandwiches 1 · Seafood 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 22 · Bar 10 · Casual dining 6 · Bakery 5 · Dessert 5 · Quick service 3 · Café 2 · Food truck 2 · Catering 1 · Coffee shop 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Beech Mountain Lakes Restaurant	Restaurant (service type not stated) · Bar	American		open
Bees Knees BBQ	Food truck · Restaurant (service type not stated)	American	375 W Butler Dr	open
Bentwood Village Drums, PA	Restaurant (service type not stated)	Latin American (other)		open
Best Cigar Pub	Bar		3 Hillside Dr	open
Bimbo Bakeries USA Bimbo Bakeries USA	Bakery	Bakery	10 Fox Run Rd	open
Bobbys Of New York	Restaurant (service type not stated)	Italian	2 E Butler Dr	open
Csk Partners, Llc	Restaurant (service type not stated)		436 N Hunter Hwy	open
Dano's Pub	Bar		234 S Hunter Hwy	open
Dunkin' Dunkin'	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	547 N Hunter Hwy	open
Evans Roadhouse	Restaurant (service type not stated) · Casual dining · Bar	American	330 N Hunter Hwy	open
Fin N Claw Seafood	Catering	Seafood	340 N Hunter Hwy	open
Fishers Firehouse Grill	Casual dining · Restaurant (service type not stated) · Bar	American	14 W Butler Dr	open
Four Blooms	Restaurant (service type not stated) · Casual dining	American	668 N Hunter Hwy	open
Fuel On	Restaurant (service type not stated)	Pizza	6 W Butler Dr	open
Honey Hole Winery LLC	Winery / distillery / taproom		2 Honey Hole Rd	open
J Zapata Mexican	Food truck · Restaurant (service type not stated)	Mexican	57 Old Berwick Rd	open
Lake Side Restaurant	Restaurant (service type not stated) · Bar	American	352 Four Seasons Dr	open
Lookout House	Restaurant (service type not stated)	American	1373 State Route 93, Drums, PA 18222, United States	open
Lookout House	Restaurant (service type not stated) · Casual dining	American	1373 PA-93	open
Mary's	Casual dining · Restaurant (service type not stated)	American	540 N Hunter Hwy	open
Milkhouse Creamery	Dessert	Ice cream / frozen desserts	99 Pecora Rd	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	1130 PA-93	open
Pecora’s Creamery	Dessert · Bakery	Ice cream / frozen desserts · Bakery	99 Pecora Rd	open
Penn Vape Co.	Bar		24 Rittenhouse Pl	open
Pie-O-Near	Restaurant (service type not stated)	Pizza · Italian	6 Rittenhouse Pl	open
Pints & Paws at Edgewood	Bar · Restaurant (service type not stated) · Casual dining		22 Edgewood Ln	open
Revello’s Old Forge Style Pizza	Restaurant (service type not stated) · Bar	Pizza	340 N Hunter Hwy	open
Rod's	Restaurant (service type not stated)		375 W Butler Dr	open
Simply Sensational Sweets	Bakery	Bakery	427 N Hunter Hwy Fl 1	open
Sleepy Hollow Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	368 W Butler Dr	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	RR 93 Box 301	open
Sugar & Loaf Bakery	Bakery · Dessert · Café	Bakery · Dessert · Coffee	26 Pecora Rd	open
The Garden Tea Room	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	329 S Main St	open
The Meating House	Restaurant (service type not stated)	Steakhouse · American	10 Freedom Rd	open
Theodora's	Restaurant (service type not stated)	American	668 N Hunter Hwy	open
Vesuvio's Pizzeria & Sports Bar - Drums Location Vesuvio’s Mountain Top	Bar	Italian · Pizza	366 W Butler Dr	open
Wendy's Wendy's	Quick service	Burgers · American	555 N Hunter Hwy	open
Kavlick Limited Partnership	Restaurant (service type not stated)		436 N Hunter Hwy	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	6	—	—	—	1	SIC1987
1995	7	6	—	—	—	1	SIC1987
1996	9	8	—	—	—	1	SIC1987
1997	9	8	—	—	—	1	SIC1987
1998	10	9	9	—	—	1	NAICS1997
1999	8	7	7	—	—	—	NAICS1997
2000	9	8	7	1	—	—	NAICS1997
2001	10	9	7	1	1	—	NAICS1997
2002	11	9	8	—	1	1	NAICS1997
2003	9	8	6	2	—	1	NAICS2002
2004	12	11	10	1	—	1	NAICS2002
2005	11	9	9	—	—	1	NAICS2002
2006	12	10	9	—	1	1	NAICS2002
2007	16	14	12	1	1	1	NAICS2002
2008	13	10	9	1	—	1	NAICS2007
2009	13	10	7	3	—	1	NAICS2007
2010	14	11	9	1	1	1	NAICS2007
2011	16	12	10	1	1	2	NAICS2007
2012	14	11	9	2	—	1	NAICS2012
2013	12	9	7	2	—	2	NAICS2012
2014	16	13	9	4	—	2	NAICS2012
2015	13	10	7	3	—	2	NAICS2012
2016	13	10	7	3	—	2	NAICS2012
2017	15	11	8	3	—	—	NAICS2017
2018	15	11	7	4	—	—	NAICS2017
2019	15	11	8	3	—	—	NAICS2017
2020	15	11	7	3	—	—	NAICS2017
2021	16	12	8	3	—	—	NAICS2017
2022	15	11	8	—	—	—	NAICS2022
2023	16	12	8	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 18222. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
18239	3.4 mi	—
18234	3.6 mi	1	2014
18225	4.1 mi	1	2007
18219	4.2 mi	3	2023
18223	4.6 mi	—
18221	5.0 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.