BMIE Market 18651

Luzerne County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,703 2020–2024 ACS 5-year estimate ±455 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,514 2020–2024 ACS 5-year estimate ±226 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,880 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,519 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$41,990 2020–2024 ACS 5-year estimate ±7,062 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.1 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$951 2020–2024 ACS 5-year estimate ±79 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$97,600 2020–2024 ACS 5-year estimate ±5,575 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	12.0 sq mi Census Gazetteer 2020
Restaurants	5 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 18651
Restaurants per 10,000 residents	7.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-44.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-54.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-44.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	1 (range 0–3) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.5 per year, r² 0.75) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	38 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	44 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	40 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	24 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 18651. Projection: linear trend v1, fitted 2013–2023, -0.5 restaurants per year, r² 0.75, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 38 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	44.3	44	40%	+17.7
Restaurant Opportunity Score	40.0	40	35%	+14.0
Market Momentum Score	23.5	24	25%	+5.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,703	69	40%	+27.5
Median household income (ACS)	41,990	7	40%	+3.0
Households (ACS)	3,514	69	20%	+13.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 40 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-44.4	7	35%	+2.5
Restaurants per 10,000 residents (lower = more room)	5.8	89	25%	+22.3
Population (ACS)	8,703	69	20%	+13.7
Median household income (ACS)	41,990	7	20%	+1.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 24 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-44.4	7	30%	+2.2
20-year restaurant growth	-54.6	2	20%	+0.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (31)

By cuisine

American 5 · Coffee 4 · Pizza 4 · Sandwiches 3 · Asian 2 · Bakery 2 · Dessert 2 · Italian 2 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Chinese 1 · European 1 · German / Eastern European 1 · Japanese 1

By type

Restaurant (service type not stated) 16 · Bar 12 · Casual dining 6 · Bakery 2 · Café 2 · Coffee shop 2 · Dessert 2 · Brewery / taproom 1 · Food truck 1 · Specialty food shop 1 · Other 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Bearded Barrel Brewing	Brewery / taproom · Bar		439 W Main St	open
Beijing Chinese Food	Restaurant (service type not stated)	Chinese · Asian	67 E Main St	open
Biniek's Legendary Kitchen Featuring Cakes By Gail	Restaurant (service type not stated)		61 E Main St.	open
BLU SKY HIBACHI Express	Restaurant (service type not stated)	Japanese · Asian	227 E Main St	open
Bottle Caps, Inc.	Bar		147 E Main St	open
Curry Donuts Curry Donuts of South Pennsylvania Ave	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	580 E Main St	open
Donnie's Hoagies	Other	Sandwiches	316 Carver St	open
Dunkin' Dunkin'	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	22 W. Main St	open
Happy Pizza Happy Pizza	Restaurant (service type not stated)	Pizza · Sandwiches · Italian	40 W Main St	open
Hidden Mexi Grill	Food truck		700 E Main St	open
Joe's Place	Bar · Restaurant (service type not stated)		299 Vine St	open
Lower End Pizza	Restaurant (service type not stated) · Bar	Pizza	462 W State St	open
Nepa Moulin Rouge Lounge	Bar		127 W Main St	open
Octagon Bar And Grill	Restaurant (service type not stated) · Casual dining	American	375 W Main St	open
Peppe's pizza	Restaurant (service type not stated)	Pizza	149 E Main St	open
Plymouth Beer	Bar		241 W Main St #1	open
Plymouth VFW Post 1425	Bar		111 W Main St	open
Plymouths main street diner	Café	Coffee	171 E Main St	open
Polish Connection	Restaurant (service type not stated)	German / Eastern European · European	171 E Main St	open
Press Box	Bar		209 E Main St	open
Raub's Restaurant	Bar · Restaurant (service type not stated)	American	509 W Main St	open
Red's Subs & Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	173 E Main St	open
Reesespizzas.com, Inc Dba Classic Pizza	Restaurant (service type not stated)		550 E Main St	open
ROX 52	Restaurant (service type not stated)	Italian · Pizza	52 E Main St	open
Screwy Moose Saloon	Casual dining · Bar		462 W State St	open
Tammy's Kitchen	Casual dining	American · Breakfast	600 E Main St	open
Tammy's Kitchen	Restaurant (service type not stated)		600 E Main St	open
The Chill Zone	Casual dining · Bar		133 E Main St	open
The Lark	Restaurant (service type not stated) · Casual dining · Café	American · Coffee	E Main St	open
Uncle Bucks BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	361 W Main St	open
Wilson's Bar & Grill	Casual dining · Bar		458 W Main St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	9	—	—	—	3	SIC1987
1995	13	10	—	—	—	3	SIC1987
1996	20	15	—	—	—	5	SIC1987
1997	17	13	—	—	—	4	SIC1987
1998	14	9	5	4	—	3	NAICS1997
1999	16	10	7	3	—	4	NAICS1997
2000	16	10	7	3	—	4	NAICS1997
2001	15	9	6	3	—	4	NAICS1997
2002	15	10	7	3	—	4	NAICS1997
2003	17	11	6	5	—	5	NAICS2002
2004	18	12	6	6	—	5	NAICS2002
2005	13	8	5	3	—	4	NAICS2002
2006	12	8	6	2	—	3	NAICS2002
2007	11	7	4	2	1	3	NAICS2002
2008	10	6	3	2	1	3	NAICS2007
2009	10	6	3	2	1	3	NAICS2007
2010	11	7	3	3	1	3	NAICS2007
2011	11	7	3	3	1	3	NAICS2007
2012	13	9	4	3	2	3	NAICS2012
2013	12	9	4	3	2	2	NAICS2012
2014	13	10	5	3	2	2	NAICS2012
2015	11	8	4	2	2	2	NAICS2012
2016	11	7	4	1	2	2	NAICS2012
2017	11	6	3	—	—	3	NAICS2017
2018	9	5	3	—	—	—	NAICS2017
2019	9	5	3	—	—	—	NAICS2017
2020	8	4	—	—	—	—	NAICS2017
2021	9	5	—	—	—	—	NAICS2017
2022	9	5	4	—	—	—	NAICS2022
2023	9	5	4	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 18651. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
18708	2.9 mi	11	2023
18704	3.7 mi	68	2023
18701	3.9 mi	25	2023
18709	4.0 mi	13	2023
18706	4.2 mi	15	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.