BMIE Market 18661

Luzerne County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	5,759 2020–2024 ACS 5-year estimate ±454 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,421 2020–2024 ACS 5-year estimate ±197 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,730 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,589 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$75,057 2020–2024 ACS 5-year estimate ±9,662 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	50.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,274 2020–2024 ACS 5-year estimate ±142 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$196,400 2020–2024 ACS 5-year estimate ±13,160 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	121.2 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 18661
Restaurants per 10,000 residents	29.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-13.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-13.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-18.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 8–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.44) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	44 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	60 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	37 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	29 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 18661. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.44, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	59.9	60	40%	+24.0
Restaurant Opportunity Score	37.2	37	35%	+13.0
Market Momentum Score	29	29	25%	+7.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	5,759	63	40%	+25.1
Median household income (ACS)	75,057	55	40%	+22.1
Households (ACS)	2,421	64	20%	+12.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 37 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-13.3	17	35%	+5.8
Restaurants per 10,000 residents (lower = more room)	22.6	31	25%	+7.8
Population (ACS)	5,759	63	20%	+12.5
Median household income (ACS)	75,057	55	20%	+11.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 29 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-13.3	17	30%	+5.0
20-year restaurant growth	-13.3	16	20%	+3.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (29)

By cuisine

American 7 · Pizza 3 · Sandwiches 3 · Bakery 2 · Burgers 2 · Italian 2 · Steakhouse 2 · BBQ 1 · Breakfast 1 · Coffee 1 · Dessert 1 · Greek 1 · Ice cream / frozen desserts 1 · Indian 1 · Mexican 1 · Seafood 1

By type

Restaurant (service type not stated) 17 · Bar 6 · Casual dining 6 · Quick service 6 · Winery / distillery / taproom 3 · Bakery 2 · Specialty food shop 2 · Café 1 · Dessert 1

Name	Type	Cuisine	Address	Status
940 Pizza	Restaurant (service type not stated)	Pizza	999 State St	open
Annies farmhouse bar n grill	Casual dining · Restaurant (service type not stated) · Bar	American	182 PA-437	open
Antonio's Pizza	Restaurant (service type not stated)	Pizza · Italian	501 Main St #2	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	488 State Route 940, Routes 940 & 80	open
Buckaroos Pizza & Snack Shack	Quick service · Restaurant (service type not stated)		32 Webster Ln	open
Burger King Burger King	Quick service	Burgers · American	481 PA-940	open
Charlie Weaver's Restaurant	Restaurant (service type not stated)	Steakhouse	42 Tunnel Rd	open
East Side Inn	Restaurant (service type not stated)		3224 State St	open
Eat Spice: Indian Dhaba, American, Mediterranean	Restaurant (service type not stated)	Indian · American	4700 PA-534	open
Forks Family Restaurant	Restaurant (service type not stated)	Greek	1293 Foster Ave	open
Four Fellas Bar & Grille	Casual dining · Bar		1301 Foster Ave	open
Holy Ghost Distillery	Winery / distillery / taproom		990 State Route 940	open
Holy Ghost Distillery, Inc.	Winery / distillery / taproom · Bar		990 Foster Ave	open
IHOP IHOP	Restaurant (service type not stated) · Casual dining	Breakfast · BBQ · Mexican · American	2550 PA-534	open
Indian Lake Inn	Casual dining · Bar		9933 Bear Creek Blvd	open
Jireh Pizzeria	Restaurant (service type not stated)	Pizza · Italian	416 Main St	open
Maa Nav Durga Llc	Restaurant (service type not stated)		532 State Route 940	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	547 PA-940	open
Otiz Pizza Parlor Llc	Restaurant (service type not stated)		501 Main St Ste 2	open
Pocono at the Distillery	Winery / distillery / taproom · Restaurant (service type not stated)		990 State St	open
Powerhouse Eatery	Restaurant (service type not stated)	American · Steakhouse · Seafood	60 Powerhouse Rd	open
Renee's Cold Cut Hut	Specialty food shop · Quick service	Sandwiches · American	103 Berwick St	open
Tattletales Gentlemen's Club	Bar		338 Buck Blvd	open
Tavern on the Trail	Bar · Casual dining		520 Main St	open
The Soapy Bee Country Store & Cafe	Café	Coffee	243 Main St	open
Uni-Mart	Specialty food shop · Quick service	Sandwiches	601 Church St	open
WH Bakery	Bakery	Bakery	500 Main St	open
White Haven Family Diner	Casual dining · Restaurant (service type not stated)	American	302 Main St	open
Woods Ice Cream	Dessert · Bakery	Ice cream / frozen desserts · Dessert · Bakery	501 Main St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	18	16	—	—	—	2	SIC1987
1995	16	14	—	—	—	2	SIC1987
1996	17	14	—	—	—	3	SIC1987
1997	16	15	—	—	—	1	SIC1987
1998	14	12	9	2	1	1	NAICS1997
1999	14	11	8	2	1	1	NAICS1997
2000	15	13	10	2	1	1	NAICS1997
2001	16	14	12	1	1	1	NAICS1997
2002	20	17	12	3	2	1	NAICS1997
2003	19	15	10	3	2	3	NAICS2002
2004	19	15	11	2	2	2	NAICS2002
2005	21	18	12	3	3	2	NAICS2002
2006	17	16	11	3	2	1	NAICS2002
2007	18	16	11	3	2	1	NAICS2002
2008	20	18	11	5	2	1	NAICS2007
2009	19	17	10	5	2	1	NAICS2007
2010	19	17	9	6	2	1	NAICS2007
2011	16	14	9	4	1	1	NAICS2007
2012	15	15	10	4	1	—	NAICS2012
2013	17	15	10	4	1	1	NAICS2012
2014	19	17	11	5	1	1	NAICS2012
2015	18	16	9	6	1	1	NAICS2012
2016	15	14	8	5	1	—	NAICS2012
2017	15	13	7	5	—	—	NAICS2017
2018	15	13	7	5	—	—	NAICS2017
2019	14	11	6	4	—	—	NAICS2017
2020	15	12	7	4	—	—	NAICS2017
2021	17	14	8	5	—	—	NAICS2017
2022	15	13	7	5	—	—	NAICS2022
2023	17	13	7	5	—	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 18661. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.