BMIE Market 19372

Chester County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	1,854 2020–2024 ACS 5-year estimate ±542 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	804 2020–2024 ACS 5-year estimate ±211 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	1,360 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	610 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$115,438 2020–2024 ACS 5-year estimate ±26,788 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.3 2020–2024 ACS 5-year estimate ±19 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,039 2020–2024 ACS 5-year estimate ±186 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$337,000 2020–2024 ACS 5-year estimate ±26,926 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	0.9 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 19372
Restaurants per 10,000 residents	95.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 5–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.29) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	44 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	62 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	40 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	21 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 19372. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.29, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	61.9	62	40%	+24.8
Restaurant Opportunity Score	40.4	40	35%	+14.2
Market Momentum Score	21.4	21	25%	+5.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	1,854	43	40%	+17.3
Median household income (ACS)	115,438	89	40%	+35.5
Households (ACS)	804	45	20%	+9.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 40 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	64.7	7	25%	+1.8
Population (ACS)	1,854	43	20%	+8.7
Median household income (ACS)	115,438	89	20%	+17.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 21 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-25	11	50%	+5.4
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (27)

By cuisine

American 8 · Pizza 6 · Burgers 3 · BBQ 2 · Mexican 2 · Asian 1 · Chinese 1 · Coffee 1 · Ice cream / frozen desserts 1 · Indian 1 · Italian 1 · Juice / smoothies 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 21 · Quick service 6 · Bar 4 · Casual dining 4 · Café 1 · Coffee shop 1 · Delivery-focused 1 · Dessert 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	3479 E Lincoln Hwy	open
Big Boize BBQ sauce	Restaurant (service type not stated)	BBQ · American	505 N Bailey Rd	open
Bravo Pizza	Restaurant (service type not stated)	Pizza	3231 Lincoln Hwy	open
Bravo Pizza	Restaurant (service type not stated)	Pizza	3231 Lincoln Hwy	open
Cafe Gap	Restaurant (service type not stated)		43 N Bailey Rd	open
Casa Herrera	Restaurant (service type not stated)	Mexican · Latin American (other)	2755 Lincoln Hwy	open
China Chef	Restaurant (service type not stated)	Chinese · Asian	3237 Lincoln Hwy	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated) · Quick service	Mexican · Southwestern / Tex-Mex	3203 E Lincoln Highway E	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	3201 Lincoln Hwy	open
Happy Days Finer Diner	Casual dining · Restaurant (service type not stated)	American	3470 Lincoln Hwy	open
Iries BBQ	Restaurant (service type not stated)	BBQ	610 Municipal Dr	open
Jlh Restaurant Group Llc	Restaurant (service type not stated)		300 N Bailey Rd	open
Joey's Pizza	Restaurant (service type not stated)	Pizza · Italian	3449 Lincoln Hwy	open
Kelly's	Restaurant (service type not stated)	American	3303 Lincoln Hwy	open
Manam's Bistro	Restaurant (service type not stated) · Casual dining	Indian · American	43 N Bailey Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	3798 E Lincoln Hwy	open
Midway Grill	Restaurant (service type not stated)		3235 Lincoln Hwy	open
Papa Johns Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	3481 E Lincoln Hwy	open
Papa Johns Pizza	Restaurant (service type not stated)	Pizza	3151 Lincoln Hwy	open
Pronto Bistro	Bar · Restaurant (service type not stated)		43 N Bailey Rd	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	3219 Lincoln Hwy	open
The Buchanan Mansion	Bar	American	300 N Bailey Rd	open
The Halligan Bar and Grille	Restaurant (service type not stated)		3611 E Lincoln Hwy	open
The Lounge	Casual dining · Bar		300 N Bailey Rd	open
Wayback Burgers Wayback Burgers	Quick service	Burgers · American	3483 E Lincoln Hwy	open
Wendy's Wendy's	Quick service	Burgers · American	3480 E Lincoln Hwy	open
Yogo Lounge	Other · Dessert	Ice cream / frozen desserts	3305 Lincoln Hwy	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	12	—	—	—	—	SIC1987
1995	8	8	—	—	—	—	SIC1987
1996	10	10	—	—	—	—	SIC1987
1997	11	11	—	—	—	—	SIC1987
1998	13	13	5	7	1	—	NAICS1997
1999	13	13	5	8	—	—	NAICS1997
2000	12	12	4	8	—	—	NAICS1997
2001	12	12	4	8	—	—	NAICS1997
2002	11	11	6	5	—	—	NAICS1997
2003	13	12	5	7	—	—	NAICS2002
2004	13	13	6	7	—	—	NAICS2002
2005	14	14	6	8	—	—	NAICS2002
2006	15	14	6	8	—	—	NAICS2002
2007	13	13	4	9	—	—	NAICS2002
2008	13	13	4	9	—	—	NAICS2007
2009	13	13	3	9	1	—	NAICS2007
2010	13	13	4	8	1	—	NAICS2007
2011	13	13	5	7	1	—	NAICS2007
2012	13	13	4	8	1	—	NAICS2012
2013	12	12	4	8	—	—	NAICS2012
2014	15	15	5	10	—	—	NAICS2012
2015	15	15	6	9	—	—	NAICS2012
2016	16	16	7	9	—	—	NAICS2012
2017	17	17	8	9	—	—	NAICS2017
2018	16	16	9	7	—	—	NAICS2017
2019	14	14	8	6	—	—	NAICS2017
2020	12	12	7	5	—	—	NAICS2017
2021	12	12	7	5	—	—	NAICS2017
2022	10	10	5	5	—	—	NAICS2022
2023	12	12	5	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 19372. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
19335	2.5 mi	65	2023
19358	3.6 mi	—
19320	4.7 mi	34	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.