BMIE Market 19540

Berks County, Pennsylvania · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,957 2020–2024 ACS 5-year estimate ±782 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,330 2020–2024 ACS 5-year estimate ±266 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,723 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,605 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$100,000 2020–2024 ACS 5-year estimate ±10,236 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.2 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,139 2020–2024 ACS 5-year estimate ±223 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$319,600 2020–2024 ACS 5-year estimate ±20,820 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	35.2 sq mi Census Gazetteer 2020
Restaurants	6 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 19540
Restaurants per 10,000 residents	6.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-14.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-14.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-25.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	5 (range 2–8) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	63 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	47 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 19540. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Pennsylvania and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,354, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.1	76	40%	+30.5
Restaurant Opportunity Score	59.4	59	35%	+20.8
Market Momentum Score	46.6	47	25%	+11.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,957	73	40%	+29.3
Median household income (ACS)	100,000	81	40%	+32.4
Households (ACS)	4,330	72	20%	+14.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-14.3	16	35%	+5.7
Restaurants per 10,000 residents (lower = more room)	5.0	92	25%	+22.9
Population (ACS)	11,957	73	20%	+14.7
Median household income (ACS)	100,000	81	20%	+16.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	20	77	50%	+38.7
10-year restaurant growth	-14.3	16	30%	+4.9
20-year restaurant growth	-14.3	15	20%	+3.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (19)

By cuisine

American 4 · Bakery 4 · Italian 3 · Pizza 3 · BBQ 1 · Breakfast 1 · Coffee 1 · Dessert 1 · Sandwiches 1

By type

Restaurant (service type not stated) 7 · Bakery 4 · Bar 4 · Quick service 3 · Dessert 2 · Brewery / taproom 1 · Casual dining 1 · Coffee shop 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Briano's Italiano	Restaurant (service type not stated)	Italian	360 E Wyomissing Ave	open
D'lish Creations	Bakery · Dessert	Bakery · Dessert	360 E Wyomissing Ave	open
Demet's Candy Company	Dessert		11 Main St	open
Doc & Bubba's	Restaurant (service type not stated) · Bar	American	4312 New Holland Rd	open
Emily's	Restaurant (service type not stated)	American	3790 Morgantown Road	open
Finish Line Pub	Bar		30 Stauffer Park Ln	open
Fumo Bar and Hookah Lounge	Bar		360 E Wyomissing Ave	open
Hill Road Coffee Roasters	Coffee shop	Coffee	360 E Wyomissing Ave Ste B	open
Kim's Bakery	Bakery	Bakery	5043 Weber Rd	open
Kings quality foods	Quick service		1451 Reading Rd	open
La Cantina Italian Restaurant	Restaurant (service type not stated)	Pizza	4312 New Holland Rd	open
Romeo's Pizza & Pasta Romeo's Pizza	Restaurant (service type not stated)	Italian · Pizza	30 W Wyomissing Ave	open
Sarina's Pizza	Restaurant (service type not stated)	Pizza	3177 Morgantown Rd	open
Screpesi's Sandwich Shop	Specialty food shop · Quick service	Sandwiches · Breakfast	1365 Alleghenyville Rd	open
Snack World USA	Quick service		1550 Bowmansville Rd	open
Stampede Barbecue	Brewery / taproom	BBQ · American	4372 Morgantown Rd	open
The Jar Bar	Bakery · Bar	Bakery	360 E Wyomissing Ave	open
The Sunny Bistro	Restaurant (service type not stated) · Casual dining	Italian · American	322 E Wyomissing Ave	open
Uncle Henry's Pretzel Bakery	Bakery	Bakery	1550 Bowmansville Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	8	8	—	—	—	—	SIC1987
1995	8	8	—	—	—	—	SIC1987
1996	8	8	—	—	—	—	SIC1987
1997	8	8	—	—	—	—	SIC1987
1998	11	7	3	3	1	—	NAICS1997
1999	11	7	4	2	1	—	NAICS1997
2000	11	7	4	2	1	—	NAICS1997
2001	9	6	4	1	1	—	NAICS1997
2002	11	6	4	2	—	1	NAICS1997
2003	11	7	4	3	—	1	NAICS2002
2004	11	7	3	4	—	1	NAICS2002
2005	12	7	3	4	—	1	NAICS2002
2006	13	9	4	5	—	—	NAICS2002
2007	11	8	4	3	1	—	NAICS2002
2008	11	6	3	3	—	2	NAICS2007
2009	10	6	4	2	—	1	NAICS2007
2010	11	7	4	3	—	1	NAICS2007
2011	12	9	5	3	1	1	NAICS2007
2012	8	7	5	1	1	—	NAICS2012
2013	8	7	5	1	1	—	NAICS2012
2014	9	7	4	2	1	1	NAICS2012
2015	7	4	2	1	1	2	NAICS2012
2016	5	3	2	1	—	1	NAICS2012
2017	8	5	3	—	—	—	NAICS2017
2018	8	5	3	—	—	—	NAICS2017
2019	6	4	3	—	—	—	NAICS2017
2020	8	6	5	—	—	—	NAICS2017
2021	8	6	5	—	—	—	NAICS2017
2022	10	6	5	—	—	—	NAICS2022
2023	9	6	5	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 19540. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
17507	3.7 mi	2	2016
19607	4.0 mi	33	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.